List of Figures
FIGURE 1. BAKERY ADDITIVES MARKET MULTI-CURRENCY
FIGURE 2. BAKERY ADDITIVES MARKET MULTI-LANGUAGE
FIGURE 3. BAKERY ADDITIVES MARKET RESEARCH PROCESS
FIGURE 4. GLOBAL BAKERY ADDITIVES MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 5. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 6. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 7. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2024 VS 2030 (%)
FIGURE 8. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 9. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY FORM, 2024 VS 2030 (%)
FIGURE 10. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY FORM, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 11. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2024 VS 2030 (%)
FIGURE 12. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS BAKERY ADDITIVES MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 14. AMERICAS BAKERY ADDITIVES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES BAKERY ADDITIVES MARKET SIZE, BY STATE, 2024 VS 2030 (%)
FIGURE 16. UNITED STATES BAKERY ADDITIVES MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 17. EUROPE, MIDDLE EAST & AFRICA BAKERY ADDITIVES MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 18. EUROPE, MIDDLE EAST & AFRICA BAKERY ADDITIVES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 19. ASIA-PACIFIC BAKERY ADDITIVES MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 20. ASIA-PACIFIC BAKERY ADDITIVES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 21. BAKERY ADDITIVES MARKET SHARE, BY KEY PLAYER, 2024
FIGURE 22. BAKERY ADDITIVES MARKET, FPNV POSITIONING MATRIX, 2024
List of Tables
TABLE 1. BAKERY ADDITIVES MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
TABLE 3. GLOBAL BAKERY ADDITIVES MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 6. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 7. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY ANTI-OXIDANTS, BY REGION, 2018-2030 (USD MILLION)
TABLE 8. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY COLORANTS, BY REGION, 2018-2030 (USD MILLION)
TABLE 9. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY DOUGH CONDITIONERS, BY REGION, 2018-2030 (USD MILLION)
TABLE 10. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY EMULSIFIERS, BY REGION, 2018-2030 (USD MILLION)
TABLE 11. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY FLAVOR ENHANCERS, BY REGION, 2018-2030 (USD MILLION)
TABLE 12. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY PRESERVATIVES, BY REGION, 2018-2030 (USD MILLION)
TABLE 13. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY TEXTURIZERS/STRUCTURE ENHANCERS, BY REGION, 2018-2030 (USD MILLION)
TABLE 14. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 15. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY GRANULAR, BY REGION, 2018-2030 (USD MILLION)
TABLE 16. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY LIQUID, BY REGION, 2018-2030 (USD MILLION)
TABLE 17. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY PASTE/FORMULATED CONCENTRATES, BY REGION, 2018-2030 (USD MILLION)
TABLE 18. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY POWDER, BY REGION, 2018-2030 (USD MILLION)
TABLE 19. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 20. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY BREAD, BY REGION, 2018-2030 (USD MILLION)
TABLE 21. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY CAKES & CUPCAKES, BY REGION, 2018-2030 (USD MILLION)
TABLE 22. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY COOKIES, CRACKERS, & BISCUITS, BY REGION, 2018-2030 (USD MILLION)
TABLE 23. GLOBAL BAKERY ADDITIVES MARKET SIZE, BY PASTRIES, BY REGION, 2018-2030 (USD MILLION)
TABLE 24. AMERICAS BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 25. AMERICAS BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 26. AMERICAS BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 27. AMERICAS BAKERY ADDITIVES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 28. UNITED STATES BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 29. UNITED STATES BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 30. UNITED STATES BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 31. UNITED STATES BAKERY ADDITIVES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 32. CANADA BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 33. CANADA BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 34. CANADA BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 35. MEXICO BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 36. MEXICO BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 37. MEXICO BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 38. BRAZIL BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 39. BRAZIL BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 40. BRAZIL BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 41. ARGENTINA BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 42. ARGENTINA BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 43. ARGENTINA BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 44. EUROPE, MIDDLE EAST & AFRICA BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 45. EUROPE, MIDDLE EAST & AFRICA BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 46. EUROPE, MIDDLE EAST & AFRICA BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 47. EUROPE, MIDDLE EAST & AFRICA BAKERY ADDITIVES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 48. UNITED KINGDOM BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 49. UNITED KINGDOM BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 50. UNITED KINGDOM BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 51. GERMANY BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 52. GERMANY BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 53. GERMANY BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 54. FRANCE BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 55. FRANCE BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 56. FRANCE BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 57. RUSSIA BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 58. RUSSIA BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 59. RUSSIA BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 60. ITALY BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 61. ITALY BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 62. ITALY BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 63. SPAIN BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 64. SPAIN BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 65. SPAIN BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 66. UNITED ARAB EMIRATES BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 67. UNITED ARAB EMIRATES BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 68. UNITED ARAB EMIRATES BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 69. SAUDI ARABIA BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 70. SAUDI ARABIA BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 71. SAUDI ARABIA BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 72. SOUTH AFRICA BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 73. SOUTH AFRICA BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 74. SOUTH AFRICA BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 75. DENMARK BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 76. DENMARK BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 77. DENMARK BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 78. NETHERLANDS BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 79. NETHERLANDS BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 80. NETHERLANDS BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 81. QATAR BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 82. QATAR BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 83. QATAR BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 84. FINLAND BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 85. FINLAND BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 86. FINLAND BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 87. SWEDEN BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 88. SWEDEN BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 89. SWEDEN BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 90. NIGERIA BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 91. NIGERIA BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 92. NIGERIA BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 93. EGYPT BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 94. EGYPT BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 95. EGYPT BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 96. TURKEY BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 97. TURKEY BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 98. TURKEY BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 99. ISRAEL BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 100. ISRAEL BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 101. ISRAEL BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 102. NORWAY BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 103. NORWAY BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 104. NORWAY BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 105. POLAND BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 106. POLAND BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 107. POLAND BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 108. SWITZERLAND BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 109. SWITZERLAND BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 110. SWITZERLAND BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 111. ASIA-PACIFIC BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 112. ASIA-PACIFIC BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 113. ASIA-PACIFIC BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 114. ASIA-PACIFIC BAKERY ADDITIVES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 115. CHINA BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 116. CHINA BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 117. CHINA BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 118. INDIA BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 119. INDIA BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 120. INDIA BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 121. JAPAN BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 122. JAPAN BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 123. JAPAN BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 124. AUSTRALIA BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 125. AUSTRALIA BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 126. AUSTRALIA BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 127. SOUTH KOREA BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 128. SOUTH KOREA BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 129. SOUTH KOREA BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 130. INDONESIA BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 131. INDONESIA BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 132. INDONESIA BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 133. THAILAND BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 134. THAILAND BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 135. THAILAND BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 136. PHILIPPINES BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 137. PHILIPPINES BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 138. PHILIPPINES BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 139. MALAYSIA BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 140. MALAYSIA BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 141. MALAYSIA BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 142. SINGAPORE BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 143. SINGAPORE BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 144. SINGAPORE BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 145. VIETNAM BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 146. VIETNAM BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 147. VIETNAM BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 148. TAIWAN BAKERY ADDITIVES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 149. TAIWAN BAKERY ADDITIVES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
TABLE 150. TAIWAN BAKERY ADDITIVES MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 151. BAKERY ADDITIVES MARKET SHARE, BY KEY PLAYER, 2024
TABLE 152. BAKERY ADDITIVES MARKET, FPNV POSITIONING MATRIX, 2024