Horse Treats Market - Global Forecast 2025-2032

The horse treats market is evolving swiftly, shaped by the rise of health-driven solutions and modern equestrian lifestyles. Senior decision-makers are required to respond proactively to shifts in nutritional priorities, consumer expectations, and the adoption of new product delivery strategies across this dynamic sector.

Market Snapshot: Horse Treats Market Growth and Potential

The horse treats market saw growth from USD 308.14 million in 2024 to USD 327.56 million in 2025, with forecasts pointing to a CAGR of 6.60%. By 2032, the market is projected to reach USD 514.12 million in value.

Scope & Segmentation: Strategic Market Overview

• Product Types: Hard and soft treats, such as chews, cookies, biscuits, licorice, mineral stones, fruit and vegetable blends, granola, muesli, pastes, and gels address a spectrum of nutritional and palatability requirements for horses.
• Ingredients: Options include fruit and vegetable bases, grain formulations, herbal infusions, protein-rich variants, and specialized sweeteners for health support, digestibility, and enhanced taste.
• Packaging Formats: Both bulk and single-serve options serve the needs of stables and individual owners, focusing on convenience, storage, and transport efficiency.
• Horse Age Groups: Solutions for adult horses, foals, and seniors, emphasizing diverse nutrients, immunity reinforcement, and mobility support, align with life-stage requirements.
• Distribution Channels: Offline retail, proprietary company shops, and e-commerce platforms blend traditional and digital purchasing, broadening accessibility and reach for market participants.
• Purpose of Use: Treats support nutritional supplementation, engagement and enrichment, and positive reinforcement for training, enhancing daily management and operational outcomes.
• Regions Covered: Market coverage extends across the Americas, Europe, Middle East and Africa, as well as Asia-Pacific, reflecting differing equestrian practices and distribution patterns globally.
• Company Analysis: Major players, including Cargill, Compana Pet Brands, Mars Incorporated, and Purina Animal Nutrition, are focusing on R&D, strategic positioning, and innovative distribution to strengthen their competitive edge.

Key Takeaways: Strategic Insights for Senior Decision-Makers

• Premium, functionally enhanced horse treats are becoming central to differentiation, as manufacturers highlight ingredient quality to improve equine health and performance outcomes.
• Innovative ingredient sourcing is a focus, with increasing use of natural, human-grade, and sustainability-oriented raw materials addressing stakeholder priorities and regulatory expectations.
• Digital sales channels are transforming the buying journey, allowing providers to engage directly with end users, gather agile feedback, and expand internationally.
• Packaging innovations are aligning with environmental objectives, prioritizing recyclability and flexible sizing to advance both sustainability and user convenience.
• Heightened demand for transparency and safety is increasing investment in rigorous quality control protocols throughout the value chain.
• Asia-Pacific and other high-growth regions are prompting tailored go-to-market approaches and deeper partnerships with local suppliers, advancing competitive positioning.

Tariff Impact and Supply Chain Adjustments

Recent United States tariff actions have impacted the sourcing and pricing of imported specialty grains and packaging. Manufacturers are mitigating these effects by partnering with domestic suppliers and expanding local sourcing, which improves cost stability and ensures steady supply, even amid regulatory changes.

Methodology & Data Sources

This analysis draws on structured interviews with equine nutritionists, veterinary professionals, manufacturers, and distributors. Supplementary insights come from recognized industry literature, regulatory reports, and academic research, with findings validated by subject matter experts across the segment.

Why This Report Matters: Actionable Benefits for B2B Stakeholders

• Delivers actionable insights on evolving demand, enabling product development teams to enhance lifecycle strategies and align with shifting buyer needs.
• Supports risk management and procurement resilience through comprehensive evaluation of tariff and trade disruptions and improved cost control measures.
• Equips decision-makers with in-depth competitive and regional segmentation analysis to drive responsive strategies in both established and emerging markets.

Conclusion

Innovation in nutrition, sustainability, and multi-channel distribution is redefining the horse treats market. Stakeholders adopting data-driven strategies will be well placed to navigate market shifts and drive continued value creation.