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STD Self-Testing Market Size, Share & Trends Analysis Report by Application (CT/NG Testing, Syphilis Testing, HIV Testing), and Region (North America, Asia-Pacific, Europe, Latin America, MEA) with Growth Forecasts, 2025-2030

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  • 150 Pages
  • February 2025
  • Region: Global
  • Grand View Research
  • ID: 6055975
Description Jump to:
The STD Self-Testing Market was valued at USD 1.21 billion in 2024, and is projected to reach USD 1.98 billion by 2030, rising at a CAGR of 8.75%. The market is expected to expand at a CAGR of 8.75% from 2025 to 2030. The growing demand for privacy and convenience is a key driver for the STD self-testing market, as individuals seek more discreet and accessible ways to monitor their sexual health. Many people are hesitant to visit clinics due to the stigma associated with STDs and concerns about confidentiality, especially in smaller communities or regions with limited healthcare access. Self-test kits, which offer the convenience of being taken at home, allow users to test privately without the need for clinical visits. The ease of ordering tests online and receiving quick, reliable results has significantly contributed to adopting self-testing solutions, especially among younger populations who value autonomy and confidentiality in managing their health. This trend is expected to continue driving the market as individuals seek more personalized and hassle-free healthcare options.

In addition, the rising prevalence of STDs is expected to significantly drive the STD self-testing market, as increasing infection rates underscore the need for more accessible and efficient solutions. With cases of HIV, chlamydia, syphilis, and gonorrhea rising globally, public health systems are increasingly focused on early detection and prevention strategies. Self-testing kits offer a practical solution, enabling individuals to test in the privacy of their homes and seek treatment promptly. The growing awareness of the importance of regular STD testing, combined with the convenience of at-home diagnostics, is fueling demand for these products. As STDs continue to spread, the need for faster, discreet, and user-friendly options will drive further growth in the self-testing market.

Moreover, strong support from government of several countries and strategic initiatives undratken by industry’s leading players to develop kits for STI’s fuel the growth of the market. For instance, the collaboration between Burnet Institute and Atomo Diagnostics on the development of a rapid active syphilis test, backed by USD 2.44 million in funding from the Australian Government, highlights a key market driver for the STD self-testing market. This lateral flow test, which uses a finger prick blood sample and a syphilis antibody assay, offers both professional and at-home self-test options, making testing more accessible, convenient, and discreet. Such innovations in rapid and user-friendly diagnostic technologies are accelerating the adoption of kits, driving growth in the broader market by meeting the demand for quicker and more reliable STD test solutions.

STD Self-Testing Market Report Highlights

  • In 2024, the CT/NG Testing segment was the largest revenue-generating sector of the STD self testing market. This is attributed to the high prevalence of these infections globally. Both Chlamydia and Gonorrhea are among the most commonly reported sexually transmitted infections, driving significant demand for rapid, accessible testing.
  • The increasing adoption of self-test kits for these infections, coupled with easy-to-use and accurate diagnostic solutions, further solidifies the dominance of the CT/NG segment in the market.
  • HIV Testing segment is expected to grow the fastest during the forecast period due to the rising demand for early detection and prevention. With increasing awareness about HIV and its impact, more people are seeking discreet, convenient options at home.
  • The advancement in rapid HIV self-tests and government-backed initiatives are also contributing to the segment's rapid growth, offering users quick, reliable results in a private setting.
  • The North American region is set to reign the global market in the year 2024 due to advanced healthcare infrastructure, strong awareness campaigns, and increasing consumer demand for convenient, at-home test solutions. The region's focus on early detection, coupled with regulatory support and innovation, further drives its market leadership.

This report addresses:

  • Market intelligence to enable effective decision-making.
  • Market estimates and forecasts from 2018 to 2030.
  • Growth opportunities and trend analyses.
  • Segment and regional revenue forecasts for market assessment.
  • Competition strategy and market share analysis.
  • Product innovation listings for you to stay ahead of the curve.
  • COVID-19's impact and how to sustain in this fast-evolving market.

Why Should You Buy This Report?

  • Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Segment Definitions
1.2.1. Application
1.2.2. Regional scope
1.2.3. Estimates and forecasts timeline
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Purchased database
1.4.2. internal database
1.4.3. Secondary sources
1.4.4. Primary research
1.4.5. Details of primary research
1.4.5.1. Data for primary interviews in North America
1.4.5.2. Data for primary interviews in Europe
1.4.5.3. Data for primary interviews in Asia Pacific
1.4.5.4. Data for primary interviews in Latin America
1.4.5.5. Data for Primary interviews in MEA
1.5. Information or Data Analysis
1.5.1. Data analysis models
1.6. Market Formulation & Validation
1.7. Model Details
1.7.1. Commodity flow analysis (Model 1)
1.7.2. Approach 1: Commodity flow approach
1.7.3. Volume price analysis (Model 2)
1.7.4. Approach 2: Volume price analysis
1.8. List of Secondary Sources
1.9. List of Primary Sources
1.10. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Application outlook
2.2.2. Regional outlook
2.3. Competitive Insights
Chapter 3. STD Self Testing Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Rising STD prevalence
3.2.1.2. Advancements in rapid diagnostic technology
3.2.1.3. Supportive regulatory approvals & government initiatives
3.2.2. Market restraint analysis
3.2.2.1. Limited awareness and accessibility
3.3. STD Self Testing Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Supplier power
3.3.1.2. Buyer power
3.3.1.3. Substitution threat
3.3.1.4. Threat of new entrant
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic landscape
3.3.2.3. Technological landscape
3.3.2.4. Social landscape
3.3.2.5. Environmental landscape
Chapter 4. STD Self Testing Market: Application Estimates & Trend Analysis
4.1. Global STD Self Testing Market: Application Dashboard
4.2. Global STD Self Testing Market: Application Movement Analysis
4.3. Global STD Self Testing Market by Application , Revenue
4.4. CT/NG Testing
4.4.1. CT/NG testing market estimates and forecasts 2018 to 2030 (USD Billion)
4.5. Syphilis Testing
4.5.1. Syphilis testing market estimates and forecasts 2018 to 2030 (USD Billion)
4.6. HIV Testing
4.6.1. HIV testing market estimates and forecasts 2018 to 2030 (USD Billion)
4.7. Others
4.7.1. Others market estimates and forecasts 2018 to 2030 (USD Billion)
Chapter 5. STD Self Testing Market: Regional Estimates & Trend Analysis by Application and End Use
5.1. Regional Dashboard
5.2. Market Size, & Forecasts Trend Analysis, 2018 to 2030:
5.3. North America
5.3.1. U.S.
5.3.1.1. Key country dynamics
5.3.1.2. Regulatory framework/ reimbursement structure
5.3.1.3. Competitive scenario
5.3.1.4. U.S. market estimates and forecasts 2018 to 2030 (USD Billion)
5.3.2. Canada
5.3.2.1. Key country dynamics
5.3.2.2. Regulatory framework/ reimbursement structure
5.3.2.3. Competitive scenario
5.3.2.4. Canada market estimates and forecasts 2018 to 2030 (USD Billion)
5.3.3. Mexico
5.3.3.1. Key country dynamics
5.3.3.2. Regulatory framework/ reimbursement structure
5.3.3.3. Competitive scenario
5.3.3.4. Mexico market estimates and forecasts 2018 to 2030 (USD Billion)
5.4. Europe
5.4.1. UK
5.4.1.1. Key country dynamics
5.4.1.2. Regulatory framework/ reimbursement structure
5.4.1.3. Competitive scenario
5.4.1.4. UK market estimates and forecasts 2018 to 2030 (USD Billion)
5.4.2. Germany
5.4.2.1. Key country dynamics
5.4.2.2. Regulatory framework/ reimbursement structure
5.4.2.3. Competitive scenario
5.4.2.4. Germany market estimates and forecasts 2018 to 2030 (USD Billion)
5.4.3. France
5.4.3.1. Key country dynamics
5.4.3.2. Regulatory framework/ reimbursement structure
5.4.3.3. Competitive scenario
5.4.3.4. France market estimates and forecasts 2018 to 2030 (USD Billion)
5.4.4. Italy
5.4.4.1. Key country dynamics
5.4.4.2. Regulatory framework/ reimbursement structure
5.4.4.3. Competitive scenario
5.4.4.4. Italy market estimates and forecasts 2018 to 2030 (USD Billion)
5.4.5. Spain
5.4.5.1. Key country dynamics
5.4.5.2. Regulatory framework/ reimbursement structure
5.4.5.3. Competitive scenario
5.4.5.4. Spain market estimates and forecasts 2018 to 2030 (USD Billion)
5.4.6. Norway
5.4.6.1. Key country dynamics
5.4.6.2. Regulatory framework/ reimbursement structure
5.4.6.3. Competitive scenario
5.4.6.4. Norway market estimates and forecasts 2018 to 2030 (USD Billion)
5.4.7. Sweden
5.4.7.1. Key country dynamics
5.4.7.2. Regulatory framework/ reimbursement structure
5.4.7.3. Competitive scenario
5.4.7.4. Sweden market estimates and forecasts 2018 to 2030 (USD Billion)
5.4.8. Denmark
5.4.8.1. Key country dynamics
5.4.8.2. Regulatory framework/ reimbursement structure
5.4.8.3. Competitive scenario
5.4.8.4. Denmark market estimates and forecasts 2018 to 2030 (USD Billion)
5.5. Asia Pacific
5.5.1. Japan
5.5.1.1. Key country dynamics
5.5.1.2. Regulatory framework/ reimbursement structure
5.5.1.3. Competitive scenario
5.5.1.4. Japan market estimates and forecasts 2018 to 2030 (USD Billion)
5.5.2. China
5.5.2.1. Key country dynamics
5.5.2.2. Regulatory framework/ reimbursement structure
5.5.2.3. Competitive scenario
5.5.2.4. China market estimates and forecasts 2018 to 2030 (USD Billion)
5.5.3. India
5.5.3.1. Key country dynamics
5.5.3.2. Regulatory framework/ reimbursement structure
5.5.3.3. Competitive scenario
5.5.3.4. India market estimates and forecasts 2018 to 2030 (USD Billion)
5.5.4. Australia
5.5.4.1. Key country dynamics
5.5.4.2. Regulatory framework/ reimbursement structure
5.5.4.3. Competitive scenario
5.5.4.4. Australia market estimates and forecasts 2018 to 2030 (USD Billion)
5.5.5. South Korea
5.5.5.1. Key country dynamics
5.5.5.2. Regulatory framework/ reimbursement structure
5.5.5.3. Competitive scenario
5.5.5.4. South Korea market estimates and forecasts 2018 to 2030 (USD Billion)
5.5.6. Thailand
5.5.6.1. Key country dynamics
5.5.6.2. Regulatory framework/ reimbursement structure
5.5.6.3. Competitive scenario
5.5.6.4. Thailand market estimates and forecasts 2018 to 2030 (USD Billion)
5.6. Latin America
5.6.1. Brazil
5.6.1.1. Key country dynamics
5.6.1.2. Regulatory framework/ reimbursement structure
5.6.1.3. Competitive scenario
5.6.1.4. Brazil market estimates and forecasts 2018 to 2030 (USD Billion)
5.6.2. Argentina
5.6.2.1. Key country dynamics
5.6.2.2. Regulatory framework/ reimbursement structure
5.6.2.3. Competitive scenario
5.6.2.4. Argentina market estimates and forecasts 2018 to 2030 (USD Billion)
5.7. MEA
5.7.1. South Africa
5.7.1.1. Key country dynamics
5.7.1.2. Regulatory framework/ reimbursement structure
5.7.1.3. Competitive scenario
5.7.1.4. South Africa market estimates and forecasts 2018 to 2030 (USD Billion)
5.7.2. Saudi Arabia
5.7.2.1. Key country dynamics
5.7.2.2. Regulatory framework/ reimbursement structure
5.7.2.3. Competitive scenario
5.7.2.4. Saudi Arabia market estimates and forecasts 2018 to 2030 (USD Billion)
5.7.3. UAE
5.7.3.1. Key country dynamics
5.7.3.2. Regulatory framework/ reimbursement structure
5.7.3.3. Competitive scenario
5.7.3.4. UAE market estimates and forecasts 2018 to 2030 (USD Billion)
5.7.4. Kuwait
5.7.4.1. Key country dynamics
5.7.4.2. Regulatory framework/ reimbursement structure
5.7.4.3. Competitive scenario
5.7.4.4. Kuwait market estimates and forecasts 2018 to 2030 (USD Billion)
Chapter 6. Competitive Landscape
6.1. Recent Developments & Impact Analysis, by Key Market Participants
6.2. Company/Competition Categorization
6.3. Vendor Landscape
6.3.1. List of key distributors and channel partners
6.3.2. Key customers
6.3.3. Key company market share analysis, 2024
6.3.4. OraSure Technologies, Inc.
6.3.4.1. Company overview
6.3.4.2. Financial performance
6.3.4.3. Product benchmarking
6.3.4.4. Strategic initiatives
6.3.5. Selfdiagnostics
6.3.5.1. Company overview
6.3.5.2. Financial performance
6.3.5.3. Product benchmarking
6.3.5.4. Strategic initiatives
6.3.6. Wondfo
6.3.6.1. Company overview
6.3.6.2. Financial performance
6.3.6.3. Product benchmarking
6.3.6.4. Strategic initiatives
6.3.7. bioLytical Laboratories
6.3.7.1. Company overview
6.3.7.2. Financial performance
6.3.7.3. Product benchmarking
6.3.7.4. Strategic initiatives
6.3.8. autotest VIH
6.3.8.1. Company overview
6.3.8.2. Financial performance
6.3.8.3. Product benchmarking
6.3.8.4. Strategic initiatives
6.3.9. Abbott
6.3.9.1. Company overview
6.3.9.2. Financial performance
6.3.9.3. Product benchmarking
6.3.9.4. Strategic initiatives
6.3.10. Visby Medical
6.3.10.1. Company overview
6.3.10.2. Financial performance
6.3.10.3. Product benchmarking
6.3.10.4. Strategic initiatives
6.3.11. PrivaPath Diagnostics (LetsGetChecked)
6.3.11.1. Company overview
6.3.11.2. Financial performance
6.3.11.3. Product benchmarking
6.3.11.4. Strategic initiatives
6.3.12. NOWDiagnostics
6.3.12.1. Company overview
6.3.12.2. Financial performance
6.3.12.3. Product benchmarking
6.3.12.4. Strategic initiatives
List of Tables
Table 1 List of Secondary Sources
Table 2 List of Abbreviations
Table 3 Global STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 4 Global STD Self Testing, by Region, 2018-2030 (USD Billion)
Table 5 North America STD Self Testing, by Country, 2018-2030 (USD Billion)
Table 6 North America STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 7 U.S. STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 8 Canada STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 9 Mexico STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 10 Europe STD Self Testing, by Country, 2018-2030 (USD Billion)
Table 11 Europe STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 12 Germany STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 13 UK STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 14 France STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 15 Italy STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 16 Spain STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 17 Denmark STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 18 Sweden STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 19 Norway STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 20 Asia Pacific STD Self Testing, by Country, 2018-2030 (USD Billion)
Table 21 Asia Pacific STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 22 China STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 23 Japan STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 24 India STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 25 South Korea STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 26 Australia STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 27 Thailand STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 28 Latin America STD Self Testing, by Country, 2018-2030 (USD Billion)
Table 29 Latin America STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 30 Brazil STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 31 Argentina STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 32 Middle East & Africa STD Self Testing, by Country, 2018-2030 (USD Billion)
Table 33 Middle East & Africa STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 34 South Africa STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 35 Saudi Arabia STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 36 UAE STD Self Testing, by Application, 2018-2030 (USD Billion)
Table 37 Kuwait STD Self Testing, by Application, 2018-2030 (USD Billion)
List of Figures
Figure 1 Market research process
Figure 2 Information Procurement
Figure 3 Primary Research Pattern
Figure 4 Market Research Approaches
Figure 5 Value Chain-Based Sizing & Forecasting
Figure 6 Market Formulation & Validation
Figure 7 STD Self Testing Market Segmentation
Figure 8 Market Snapshot, 2024
Figure 9 Market Trends & Outlook
Figure 10 Market Driver Relevance Analysis (Current & Future Impact)
Figure 11 Market Restraint Relevance Analysis (Current & Future Impact)
Figure 12 Market Challenge Relevance Analysis (Current & Future Impact)
Figure 13 SWOT Analysis, by Factor (Political & Legal, Economic and Technological)
Figure 14 Porter’s Five Forces Analysis
Figure 15 Global STD Self Testing Market, for Application, 2018-2030 (USD Billion)
Figure 16 Global STD Self Testing Market, for CT/NG Testing, 2018-2030 (USD Billion)
Figure 17 Global STD Self Testing Market, for Syphilis Testing, 2018-2030 (USD Billion)
Figure 18 Global STD Self Testing Market, for HIV Testing, 2018-2030 (USD Billion)
Figure 19 Global STD Self Testing Market, for Others, 2018-2030 (USD Billion)
Figure 20 Regional Marketplace: Key Takeaways
Figure 21 Regional Outlook, 2024 & 2030
Figure 22 Global STD Self Testing Market: Region Movement Analysis
Figure 23 North America STD Self Testing Market, 2018-2030 (USD Billion)
Figure 24 U.S. STD Self Testing Market, 2018-2030 (USD Billion)
Figure 25 Canada STD Self Testing Market, 2018-2030 (USD Billion)
Figure 26 Mexico STD Self Testing Market, 2018-2030 (USD Billion)
Figure 27 Europe STD Self Testing Market, 2018-2030 (USD Billion)
Figure 28 Germany STD Self Testing Market, 2018-2030 (USD Billion)
Figure 29 UK STD Self Testing Market, 2018-2030 (USD Billion)
Figure 30 France STD Self Testing Market, 2018-2030 (USD Billion)
Figure 31 Italy STD Self Testing Market, 2018-2030 (USD Billion)
Figure 32 Spain STD Self Testing Market, 2018-2030 (USD Billion)
Figure 33 Denmark STD Self Testing Market, 2018-2030 (USD Billion)
Figure 34 Sweden STD Self Testing Market, 2018-2030 (USD Billion)
Figure 35 Norway STD Self Testing Market, 2018-2030 (USD Billion)
Figure 36 Asia Pacific STD Self Testing Market, 2018-2030 (USD Billion)
Figure 37 Japan STD Self Testing Market, 2018-2030 (USD Billion)
Figure 38 China STD Self Testing Market, 2018-2030 (USD Billion)
Figure 39 India STD Self Testing Market, 2018-2030 (USD Billion)
Figure 40 Australia STD Self Testing Market, 2018-2030 (USD Billion)
Figure 41 South Korea STD Self Testing Market, 2018-2030 (USD Billion)
Figure 42 Thailand STD Self Testing Market, 2018-2030 (USD Billion)
Figure 43 Latin America STD Self Testing Market, 2018-2030 (USD Billion)
Figure 44 Brazil STD Self Testing Market, 2018-2030 (USD Billion)
Figure 45 Argentina STD Self Testing Market, 2018-2030 (USD Billion)
Figure 46 Middle East and Africa STD Self Testing Market, 2018-2030 (USD Billion)
Figure 47 South Africa STD Self Testing Market, 2018-2030 (USD Billion)
Figure 48 Saudi Arabia STD Self Testing Market, 2018-2030 (USD Billion)
Figure 49 UAE STD Self Testing Market, 2018-2030 (USD Billion)
Figure 50 Kuwait STD Self Testing Market, 2018-2030 (USD Billion)

Companies Mentioned

The major companies profiled in this STD Self-Testing market report include:
  • OraSure Technologies, Inc.
  • Selfdiagnostics
  • Wondfo
  • bioLytical Laboratories
  • autotest VIH
  • Abbott
  • Visby Medical
  • PrivaPath Diagnostics (LetsGetChecked)
  • NOWDiagnostics

Table Information

Report AttributeDetails
No. of Pages150
PublishedFebruary 2025
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 1.21 Billion
Forecasted Market Value ( USD ) by 2030 $ 1.98 Billion
Compound Annual Growth Rate8.7%
Regions CoveredGlobal
No. of Companies Mentioned10

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