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High Protein Bakery Products Market Size, Share & Trends Analysis Report by Product (Bread, Cookies), Distribution Channel (Hypermarkets & Supermarkets), and Region with Growth Forecasts, 2025-2030

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  • 110 Pages
  • February 2025
  • Region: Global
  • Grand View Research
  • ID: 6056035
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Description Jump to:
The High Protein Bakery Products Market was valued at USD 4.46 billion in 2024, and is projected to reach USD 6.69 billion by 2030, rising at a CAGR of 7.00%. The market is driven by an increasing emphasis on health and wellness among consumers, with individuals proactively seeking protein-rich food products to support muscle development, repair, and overall well-being. The use of high-protein flours sourced from grains and legumes, such as wheat, chickpeas, and lentils, plays a key role in offering protein without incorporating excessive fats and sugars. This aligns with the trend toward clean eating and the demand for natural and nutritious ingredients in bakery products.

The rising interest in protein-rich foods is a result of several shifts in consumer behavior and lifestyle choices, which have directly impacted the demand for high-protein bakery products. As awareness of the benefits of a protein-rich diet grows, many people are prioritizing health and fitness. Protein plays a crucial role in muscle repair, weight management, and overall wellness. Consumers are increasingly seeking products that align with their health goals, and bakery products enriched with protein are an easy way to incorporate more of this essential nutrient into their diet without sacrificing convenience or taste.

People are actively looking for protein-rich products due to shifting dietary preferences and lifestyles. With busy schedules, many consumers opt for on-the-go, nutrient-dense snacks that support satiety and sustained energy. Protein has been widely recognized for its role in promoting muscle recovery, improving metabolism, and supporting overall health. Fitness enthusiasts, athletes, and individuals following high-protein or low-carb diets, such as keto or paleo, are particularly drawn to bakery products that provide adequate protein content. In addition, the rise in plant-based eating has led to the inclusion of alternative protein sources in bakery products, catering to vegans and vegetarians who seek high-quality protein in their diets. As people become more conscious of what they consume, they opt for foods that offer functional benefits. Protein-packed breads, muffins, and cookies allow consumers to meet their dietary needs while still enjoying familiar and indulgent foods, making them an attractive choice in today’s health-conscious market.

Global High Protein Bakery Products Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2018 to 2030. For this study, the analyst has segmented the global high protein bakery products market report based on product, distribution channel, and region:
  • Product Outlook (Volume, Tons; Revenue, USD Billion, 2018-2030)
  • Bread
  • Cookies
  • Muffins
  • Waffles
  • Pancakes
  • Others
  • Distribution Channel Outlook (Volume, Tons; Revenue, USD Billion, 2018-2030)
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Online
  • Others
  • Regional Outlook (Volume, Tons; Revenue, USD Billion, 2018-2030)
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Latin America
  • Brazil
  • Middle East & Africa
  • South Africa

This report addresses:

  • Market intelligence to enable effective decision-making.
  • Market estimates and forecasts from 2018 to 2030.
  • Growth opportunities and trend analyses.
  • Segment and regional revenue forecasts for market assessment.
  • Competition strategy and market share analysis.
  • Product innovation listings for you to stay ahead of the curve.
  • COVID-19's impact and how to sustain in this fast-evolving market.

Why Should You Buy This Report?

  • Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Packaging Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
Chapter 3. High Protein Bakery Products Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Trends
3.3.2. Sales Channel Analysis
3.3.3. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.2. PESTEL Analysis
3.6. Market Entry Strategies
3.7. High Protein Bakery Products Retail Pricing Analysis by Country, 2024 (USD)
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. High Protein Bakery Products Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2024 & 2030
5.2. Bread
5.2.1. Market estimates and forecast, 2018-2030 (USD Million, Tons)
5.3. Cookies
5.3.1. Market estimates and forecast, 2018-2030 (USD Million, Tons)
5.4. Muffins
5.4.1. Market estimates and forecast, 2018-2030 (USD Million, Tons)
5.5. Waffles
5.5.1. Market estimates and forecast, 2018-2030 (USD Million, Tons)
5.6. Pancakes
5.6.1. Market estimates and forecast, 2018-2030 (USD Million, Tons)
5.7. Others
5.7.1. Market estimates and forecast, 2018-2030 (USD Million, Tons)
Chapter 6. High Protein Bakery Products Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.2. Hypermarkets & Supermarkets
6.2.1. Market estimates and forecast, 2018-2030 (USD Million, Tons)
6.3. Convenience Stores
6.3.1. Market estimates and forecast, 2018-2030 (USD Million, Tons)
6.4. Online
6.4.1. Market estimates and forecast, 2018-2030 (USD Million, Tons)
6.5. Others
6.5.1. Market estimates and forecast, 2018-2030 (USD Million, Tons)
Chapter 7. High Protein Bakery Products Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2024 & 2030
7.2. Regional Movement Analysis & Market Share, 2024 & 2030
7.3. North America
7.3.1. U.S.
7.3.1.1. Key country dynamics
7.3.1.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.3.2. Canada
7.3.2.1. Key country dynamics
7.3.2.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.3.3. Mexico
7.3.3.1. Key country dynamics
7.3.3.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.4. Europe
7.4.1. Germany
7.4.1.1. Key country dynamics
7.4.1.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.4.2. UK
7.4.2.1. Key country dynamics
7.4.2.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.4.3. France
7.4.3.1. Key country dynamics
7.4.3.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.4.4. Italy
7.4.4.1. Key country dynamics
7.4.4.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.4.5. Spain
7.4.5.1. Key country dynamics
7.4.5.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.5. Asia Pacific
7.5.1. China
7.5.1.1. Key country dynamics
7.5.1.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.5.2. Japan
7.5.2.1. Key country dynamics
7.5.2.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.5.3. India
7.5.3.1. Key country dynamics
7.5.3.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.5.4. South Korea
7.5.4.1. Key country dynamics
7.5.4.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.5.5. Australia
7.5.5.1. Key country dynamics
7.5.5.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.6. Latin America
7.6.1. Brazil
7.6.1.1. Key country dynamics
7.6.1.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
7.7. Middle East & Africa
7.7.1. South Africa
7.7.1.1. Key country dynamics
7.7.1.2. Market estimates and forecast, 2018-2030 (USD Million, Tons)
Chapter 8. Competitive Analysis
8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Mondelez International
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Grupo Bimbo S.A.B. de C.V.
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Kellanova
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Quest Nutrition & WorldPantry.com LLC
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. ARYZTA AG
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Kodiak Cakes, LLC.
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Simple Mills
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Naturell India Pvt. Ltd.
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Modern Bakery LLC
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. The Protein Bakery
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
List of Tables
1. Global high protein bakery products market - Key market driver analysis
2. Global high protein bakery products market - Key market restraint analysis
3. Global high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
4. Global high protein bakery products market estimates and forecast by packaging 2018-2030 (USD Million, Tons)
5. Global high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
6. Global high protein bakery products market revenue estimates and forecast by Region, 2018-2030 (USD Million, Tons)
7. North America high protein bakery products market revenue estimates and forecast by country, 2018-2030 (USD Million, Tons)
8. U.S. macro-economic outlay
9. U.S. Europe high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
10. U.S. high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
11. U.S. high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
12. Canada macro-economic outlay
13. Canada Europe high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
14. Canada high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
15. Canada high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
16. Mexico macro-economic outlay
17. Mexico Europe high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
18. Mexico high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
19. Mexico high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
20. Europe high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
21. UK macro-economic outlay
22. UK high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
23. UK high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
24. UK high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
25. Germany macro-economic outlay
26. Germany high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
27. Germany high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
28. France macro-economic outlay
29. France high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
30. France high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
31. Italy macro-economic outlay
32. Italy high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
33. Italy high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
34. Spain macro-economic outlay
35. Spain high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
36. Spain high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
37. Asia Pacific high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
38. China macro-economic outlay
39. China high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
40. China high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
41. China high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
42. India macro-economic outlay
43. India high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
44. India high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
45. Japan macro-economic outlay
46. Japan high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
47. Japan high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
48. South Korea macro-economic outlay
49. South Korea high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
50. South Korea high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
51. Australia macro-economic outlay
52. Australia high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
53. Australia high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
54. Latin America high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
55. Brazil macro-economic outlay
56. Brazil high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
57. Brazil high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
58. Brazil high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
59. Middle East & Africa high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
60. South Africa macro-economic outlay
61. South Africa high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
62. South Africa high protein bakery products market estimates and forecast by product 2018-2030 (USD Million, Tons)
63. South Africa high protein bakery products market revenue estimates and forecast by distribution channel, 2018-2030 (USD Million, Tons)
List of Figures
1. High protein bakery products market snapshot
2. High protein bakery products market segmentation & scope
3. High protein bakery products market penetration & growth prospect mapping
4. High protein bakery products market value chain analysis
5. High protein bakery products market dynamics
6. High protein bakery products market Porter's Five Forces analysis
7. High protein bakery products market: Product movement analysis, 2023 & 2030 (%)
8. High protein bread market estimates and forecast, 2018-2030 (USD Million, Tons)
9. High protein cookies market estimates and forecast, 2018-2030 (USD Million, Tons)
10. High protein muffins market estimates and forecast, 2018-2030 (USD Million, Tons)
11. High protein waffles market estimates and forecast, 2018-2030 (USD Million, Tons)
12. High protein pancakes market estimates and forecast, 2018-2030 (USD Million, Tons)
13. High protein other products market estimates and forecast, 2018-2030 (USD Million, Tons)
14. High protein bakery products market: Distribution channel movement analysis, 2023 & 2030 (%)
15. High protein bakery products market estimates and forecast, through hypermarkets & supermarkets, 2018-2030 (USD Million, Tons)
16. High protein bakery products market estimates and forecast, through convenience stores, 2018-2030 (USD Million, Tons)
17. High protein bakery products market estimates and forecast, through online, 2018-2030 (USD Million, Tons)
18. High protein bakery products market estimates and forecast, through others, 2018-2030 (USD Million, Tons)
19. High protein bakery products market: Regional movement analysis, 2023 & 2030 (%)
20. North America high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
21. U.S. high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
22. Canada high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
23. Mexico high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
24. Europe high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
25. Germany high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
26. UK high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
27. Spain high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
28. Italy high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
29. France high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
30. Asia Pacific high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
31. China high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
32. India high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
33. Japan high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
34. South Korea high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
35. Australia high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
36. Latin America high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
37. Brazil high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
38. Middle East & Africa high protein bakery products market estimates and forecast, 2018-2030 (USD Million, Tons)
39. South Africa high protein bakery products market estimates and forecast, 2018-2030 (USD Million)

Companies Mentioned

The major companies profiled in this High Protein Bakery Products market report include:
  • Mondelēz International
  • Grupo Bimbo S.A.B. de C.V.
  • Kellanova
  • Quest Nutrition & WorldPantry.com LLC
  • ARYZTA AG
  • Kodiak Cakes, LLC.
  • Simple Mills
  • Naturell India Pvt. Ltd.
  • Modern Bakery LLC
  • The Protein Bakery

Table Information

Report AttributeDetails
No. of Pages110
PublishedFebruary 2025
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 4.46 Billion
Forecasted Market Value ( USD ) by 2030 $ 6.69 Billion
Compound Annual Growth Rate7.0%
Regions CoveredGlobal
No. of Companies Mentioned11

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