A previous edition of this Niko Knowledge Brief provided an overview of the various promotional channels available to game publishers. This edition builds on that foundation, offering a more detailed analysis of how these channels vary across different regions in Asia. The ways in which gamers discover new PC and mobile games differ significantly from one market to another, highlighting the importance of tailored, region-specific strategies.
In Southeast Asia, social media stands out as the primary way gamers find new titles. However, in more developed markets such as South Korea, Singapore, and Japan, its effectiveness as a discovery tool is notably lower. Meanwhile, gamers in mainland China have distinct habits when it comes to discovering new games.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
In Southeast Asia, social media stands out as the primary way gamers find new titles. However, in more developed markets such as South Korea, Singapore, and Japan, its effectiveness as a discovery tool is notably lower. Meanwhile, gamers in mainland China have distinct habits when it comes to discovering new games.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Table of Contents
List of Exhibits- Social Media by Market
- Internet Search by Market
- Primary Sources for New Game Information by Game Platform (Mainland China)
