Leveraging Streaming to Engage Gen Z Gamers

Gen Z now makes up about a third of the global population and is quickly becoming one of the most influential demographics worldwide. As a tech savvy cohort, many of them identify as avid gamers and active consumers of game livestreaming. In Asia and MENA, Gen Z influence is reshaping games marketing strategies, from monetization models to content and community engagement. We believe it critical for game developers and publishers to understand this audience and how to engage with them efficiently. This week we are spotlighting this particular Knowledge Brief to call it to your attention.

This Niko Knowledge Brief has been prepared to provide valuable insights on how Gen Z is transforming the games and streaming landscape, with actionable data for companies that want to align their strategies with this audience’s demands. This spotlighted Niko Knowledge Brief contains data and analysis that can contribute to your strategic planning for success in the Gen Z-dominated video games and esports markets across Asia and MENA.

Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.