Real Money Gaming (RMG) has become a widely popular form of entertainment in India, providing players with the chance to win real cash prizes. Niko Partners classifies RMG platforms as a separate category from traditional video games, given their reliance on user deposits and associations with gambling.
However, investment in India’s RMG platforms has dwindled following changes to tax rules and retrospective claims from tax bodies. While these new rules may have affected company revenues, there has been limited analysis of their impact on monetization and player spending. In this Knowledge Brief, we examine how these changes have influenced monetization, spending patterns, and their effects on the wider RMG industry in the Indian market.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
However, investment in India’s RMG platforms has dwindled following changes to tax rules and retrospective claims from tax bodies. While these new rules may have affected company revenues, there has been limited analysis of their impact on monetization and player spending. In this Knowledge Brief, we examine how these changes have influenced monetization, spending patterns, and their effects on the wider RMG industry in the Indian market.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Table of Contents
List of Exhibits- Percentage of RMG payers
- The payer dichotomy
- Gender Parity in RMG Spend Reduction
- Impact on Monetization
