Unlocking Revenue through Console Monetization

East Asian gamers embrace console gaming more readily, influenced by both economic and cultural factors. However, because of their significant upfront cost, consoles are less popular with Southeast Asian gamers, who often prioritize multifunctional devices such as mobile phones and PCs. Differences in infrastructure development and income disparities in Southeast Asia also contribute to lower adoption of console gaming in the region.

This Knowledge Brief explores console gamers’ behaviors and preferences, providing insights that can help uncover new monetization opportunities. By understanding what drives engagement, developers and publishers can refine strategies to enhance player experiences, expand their audience, and implement solutions that align with gamer interests and internal growth trajectories.

Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.