Spending on both PC and mobile gaming is concentrated among a small segment of players, but PC gaming sees a greater share of its revenue coming from the top 10% of spenders compared to mobile gaming. These high-spending players, commonly known as "whales" in the gaming industry, play a key role in driving overall in-game purchase revenue.
Leveraging our proprietary data, we delve into regional gamer spending trends across Southeast Asia - essential insights for game publishers navigating these competitive markets. This Knowledge Brief examines how spending behaviors vary across the region’s diverse gaming landscape.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Leveraging our proprietary data, we delve into regional gamer spending trends across Southeast Asia - essential insights for game publishers navigating these competitive markets. This Knowledge Brief examines how spending behaviors vary across the region’s diverse gaming landscape.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Table of Contents
List of Exhibits- Percentile of PC Spenders by Their Annual PC Spend
- Percentile of Mobile Spenders by Their Annual Mobile Spend
- Regional Distribution of Top 10% PC vs Mobile Spenders
- Top 10% PC vs Mobile Spenders
- Regional Distribution of Overlapping Top 10% PC vs Mobile Spenders
