Twitch announced plans to cease its operations and services in Korea on February 27, 2024 - a surprising move given that Korea ranked as the platform’s fourth-largest market worldwide. According to Twitch's CEO, the decision stems primarily from high operational costs and the country's regulatory landscape.
Industry insights indicate that Twitch viewership has been on a downward trend among gamers over the past few years. However, it remains Korea’s second most popular streaming platform, with one in five Korean gamers tuning in and the site boasting a 34% share of total viewership. This Knowledge Brief explores the actual influence of content creators on gaming audiences and examines whether an influencer-driven strategy holds significant market value.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Industry insights indicate that Twitch viewership has been on a downward trend among gamers over the past few years. However, it remains Korea’s second most popular streaming platform, with one in five Korean gamers tuning in and the site boasting a 34% share of total viewership. This Knowledge Brief explores the actual influence of content creators on gaming audiences and examines whether an influencer-driven strategy holds significant market value.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Table of Contents
List of Exhibits- Twitch Viewer Share Among all Korean Gamers
- Twitch is Platform of Choice Among Serious Gamers
