Top PC Games by Player Base and Spending in Southeast Asia

Southeast Asia is rapidly becoming a key region for video games and esports, driven by its growing population and spending power. Although income and spending levels vary greatly within the region, it still presents an attractive opportunity for games companies overall. Consumer behavior and gaming preferences differ significantly across countries, however, highlighting the need for a localized approach rather than a one-size-fits-all strategy.

This Knowledge Brief breaks down the spending patterns of PC gamers across the six markets in Southeast Asia that Niko tracks: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. We analyze the most popular PC games by country alongside average monthly spends per player, with the aim of providing a clearer picture of the region’s PC gaming ecosystem in the context of player preferences and spending habits.

Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.