The Australia Children’s Wear Market was valued at AUD 5.21 Billion in 2025, and is projected to reach AUD 6.74 Billion by 2034, rising at a CAGR of 2.61%.
The Australia children’s wear market is driven by infant consumers.
The Australia children’s wear market growth is driven by smart purchasing decisions which prioritise ease of dressing, comfort, durability of infant’s clothing. According to the AIHW analysis of National perinatal data collection, 315,705 babies were born in 2021 which indicates a high customer base for children’s wear players, thus boosting.
The growing interest in sustainable and environmentally friendly items has been driving the Australia children’s wear market. There is a growing preference for clothing made from organic and eco-friendly materials such as cotton and other recyclable materials. Companies like Cotton Australia and Cotton On Kids have partnered to launch a children’s clothing brand. This new range will feature clothes made from Australian-grown cotton.
The increasing consumer behaviours and preferences have impacted the purchasing decisions of individuals. Parents and children are coordinating their outfits or wearing matching styles. Brands and companies are offering matching outfit styles to cater to individuals' needs.
According to the Australian Bureau of Statistics, household spending on clothing and footwear in February 2024 has seen a notable increase. In the Australian Capital Territory, spending rose by 12.2%, while South Australia and Queensland experienced an increase of 6.2% and 4.3% respectively.
The Australia children’s wear market is driven by infant consumers.
The Australia children’s wear market growth is driven by smart purchasing decisions which prioritise ease of dressing, comfort, durability of infant’s clothing. According to the AIHW analysis of National perinatal data collection, 315,705 babies were born in 2021 which indicates a high customer base for children’s wear players, thus boosting.
The growing interest in sustainable and environmentally friendly items has been driving the Australia children’s wear market. There is a growing preference for clothing made from organic and eco-friendly materials such as cotton and other recyclable materials. Companies like Cotton Australia and Cotton On Kids have partnered to launch a children’s clothing brand. This new range will feature clothes made from Australian-grown cotton.
The increasing consumer behaviours and preferences have impacted the purchasing decisions of individuals. Parents and children are coordinating their outfits or wearing matching styles. Brands and companies are offering matching outfit styles to cater to individuals' needs.
According to the Australian Bureau of Statistics, household spending on clothing and footwear in February 2024 has seen a notable increase. In the Australian Capital Territory, spending rose by 12.2%, while South Australia and Queensland experienced an increase of 6.2% and 4.3% respectively.
This report offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Apparel
- Footwear
- Others
Market Breakup by Consumer
- Infant (0-12 Months)
- Toddler (1-3 Years)
- Preschool (3-5 Years)
- Grade Schooler (5-12 Years)
Market Breakup by Gender
- Girls
- Boys
- Unisex
Market Breakup by Distribution Channel
- Offline
- Online
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Children’s Wear Market Share
Online channels encompass e-commerce platforms and brand websites, providing convenience, a wide selection, and often competitive pricing. The popularity of online channels has grown, driven by digital shopping trends, ease of comparison, and accessibility.Leading Companies in the Australia Children’s Wear Market
The growth of the children’s wear market is fuelled by increasing changes in consumer behaviour and preferences and a growing interest in sustainable and eco-friendly clothing materials.- Adidas AG
- Nike, Inc.
- Benetton Group Srl
- Puma SE
- H & M Hennes & Mauritz AB
- Gap Inc.
- Carter's, Inc.
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions6 Market Snapshot7 Opportunities and Challenges in the Market17 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
8 Asia-Pacific Children’s Wear Market Overview
9 Australia Children’s Wear Market Overview
10 Australia Children’s Wear Market by Type
11 Australia Children’s Wear Market by Consumer
12 Australia Children’s Wear Market by Gender
13 Australia Children’s Wear Market by Distribution Channel
14 Australia Children’s Wear Market by Region
15 Market Dynamics
16 Competitive Landscape
Companies Mentioned
- Adidas AG
- Nike, Inc
- Benetton Group Srl
- Puma SE
- H & M Hennes & Mauritz AB
- Gap Inc.
- Carter's, Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 111 |
| Published | October 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( AUD | $ 5.21 Billion |
| Forecasted Market Value ( AUD | $ 6.74 Billion |
| Compound Annual Growth Rate | 2.6% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 7 |
