Hungary - The Future of Foodservice to 2028

This report provides an in-depth evaluation of the Hungarian foodservice market, including analysis of the key issues impacting on the industry. This report includes: - Consumer insight and analysis to provide a clear view of prevailing need states, trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics. - In-depth analysis of Indonesian channel performance, both profit and cost sector, detailing the winning formats, with supporting analysis to provide comprehensive understanding of the reasons behind success and failure. - For each of four key profit sector channels - QSR, FSR and pub, club & bar, a deep dive into the ‘who’, ‘why’, ‘what’, ‘where’ and ‘what next’. - Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service and format innovations.

The foodservice profit sector generated revenue of HUF2,226.6 billion ($6.3 billion) in 2023, recording a CAGR of 5.9% during 2018-23. Outlet count fell during the period; however, there was modest transactional growth.
FSR was the largest channel in Hungary in 2023, accounting for a 24.9% share of total sales, followed by QSR with 21.1% and pub, club & bar with 20.1%. All channels recorded value growth during 2018-23.
During 2023-28, the Hungarian profit sector will register a value CAGR of 7.4%.

Scope

Macro context:

• Understanding the wider economic and social trends within a country; key to providing background when looking into a specific industry.

Profit sector channels:

• A number of foodservice channels have been grouped together to form the “profit sector”; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then present a section on each of the three key profit sector channels. These key “deep-dive” channels are quick-service restaurant (QSR), full-service restaurant (FSR), and pub, club & bar. The report structure for each of these channels is explained on the next page page.

Cost sector channels:

• A number of foodservice channels have been grouped together to form the “cost sector”; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the state’s foodservice operators. This section of the report will go through overall trends in the sector.

Reasons to Buy

• Specific forecasts of the foodservice market over the next five years (2023-28) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
• Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, and pub, club & bar) will allow readers understand the wants and needs of their target demographics.