The Western European consumer health industry was valued at $49.3 billion in 2023. The regional consumer health industry is expected to yield a CAGR of 2.9% during 2023-28, reaching $56.9 billion in 2028. In volume (kg) terms, the region’s sales amounted to 55.4 million kg in 2023 and is forecast to register a CAGR of 4.7% during 2023-28. The consumer health industry in Western Europe in 2023 was fragmented, with the top five companies accounting for a value share of 18.8%, led by Haleon with a value share of 5.7%.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Western European consumer health industry, analyzing data from 21 countries in the region. It includes an analysis of the following:- Market environment: Includes industry size, market size, and growth analysis by sector.
- High-Potential countries analysis: Indicates changing share of value consumption of various consumer health products by sector across high-potential countries in Western Europe. It also provides risk-reward analysis of four countries across the region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
- Success stories: This section features some of the most compelling consumer health manufacturers, brands, products, and marketing campaigns in the Western European region. It also provides a better understanding of how certain manufacturers achieved success in the sector.
- Competitive environment: Provides an overview of leading companies in Western Europe, as well as analyzing the growth of private labels in the region.
- Distribution analysis: Provides analysis of the leading distribution channels in the Western European consumer health industry in 2023. It covers nine distribution channels: chemists/pharmacies, parapharmacies/drugstores, e-retailers, hypermarkets & supermarkets, direct sellers, convenience stores, “dollar stores’, variety stores & general merchandise retailers, cash & carries & warehouse clubs, other specialist retailers, and others.
- Challenges and outlook: Provides the challenges and outlook pertaining to the Western European consumer health industry.
- Select industry metrics: Provides data for alternative content including patent analytics, job analytics, and deals analytics.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Market Environment
- Market Size Analysis - Western Europe Compared with Other Regions
- Value and Volume Growth Analysis by Region
- Western Europe Market Growth Analysis by Country
- Western Europe Market Growth Analysis by Sector
- High-Potential Countries Analysis
- Methodology - Identifying High-potential Countries
- Top Four High-potential Countries in Western Europe
- Overview of High-potential Countries in Western Europe
- Growth Contribution Analysis by Country (1/2)
- Growth Contribution Analysis by Country (2/2)
- Value Share Analysis of Consumer Health Sectors
- Change in Consumption Levels by Country and Sector
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
- Country Deep Dive
- UK: Overview of Consumer Health Industry
- UK: Key Trends in Consumer Health Industry
- Belgium: Overview of Consumer Health Industry
- Belgium: Key Trends in Consumer Health Industry
- Switzerland: Overview of Consumer Health Industry
- Switzerland: Key Trends in Consumer Health Industry
- Ireland: Overview of Consumer Health Industry
- Ireland: Key Trends in Consumer Health Industry
- Success Stories
- About Success Stories
- Case Study: Bayer - Berocca Immuno
- Case Study: The Hut Group - MyProtein
- Competitive Environment
- Leading Companies’ Shares in the Western European Consumer Health Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Western European Consumer Health Industry
- Leading Brands in the Western European Consumer Health Industry
- Private Label Penetration in the Western European Consumer Health Industry
- Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Sector
- Challenges and Future Outlook
- Key Challenges in the Western European Consumer Health Industry
- Outlook of the Western European Consumer Health Industry
- Select Industry Metrics
- Europe Patent Filings
- Global Patent Filings
- Europe Job Analytics
- Global Deals
- Appendix
- Definitions
- About the Analyst
- Regional comparison: market size, growth, and per capita analysis, 2023-28
- Overview of high-potential countries in Western Europe
- Value share of the consumer health industry, by country, 2023
- Change in consumption of sector within consumer health industry (value terms), by country, 2023-28
- Top five companies’ shares by brand (in value terms) in the consumer health industry, 2023
- Private label penetration (in value terms) in the consumer health industry, 2023
- Leading distribution channels in Western Europe by country, 2023
- Leading distribution channels in Western Europe by sector, 2023
- Annual value growth analysis by region, 2023-28
- Annual volume growth analysis by region, 2023-28
- Value growth analysis of countries compared with regional average growth
- Country value size and CAGR analysis grid based on regional average
- Value growth analysis by sector in Western Europe, 2023-28
- Country-level contribution to the growth of OTC healthcare in Western Europe, 2023-28
- Country-level contribution to the growth of sports and active nutrition in Western Europe, 2023-28
- Country-level contribution to the growth of vitamins and dietary supplements in Western Europe, 2023-28
- Per capita consumption by segment in Western Europe by country, 2023
- Per capita expenditure by sector in Western Europe by country, 2023
- The UK: Sector share
- Belgium: Sector share
- Switzerland: Sector share
- Ireland: Sector share
- Leading companies in Western European consumer health industry by value sales (% share), 2023
- Leading companies in Western European consumer health industry by value sales ($ million), 2023
- Leading brands (including private label) in Western European consumer health industry by value sales ($ million), 2023
- Total Consumer Health Patent filings, Western Europe, 2023
- Consumer health industry patent filings by leading companies, Western Europe, 2023
- Total OTC healthcare Patent Filings for Key Markets, 2023
- Total Job Postings in Consumer Health Industry by Company, 2023
- Job Postings in Consumer Health Industry by Theme, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Haleon
- Bayer Group
- Sanofi-Aventis
- Johnson & Johnson services
- Procter & Gamble

