Baby Toddler Feeding Product Accessories Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Baby Toddler Feeding Product Accessories Market is projected to expand from USD 1.29 Billion in 2025 to USD 1.71 Billion by 2031, registering a CAGR of 4.81%. This industry covers a wide array of auxiliary items intended to support infant nutrition and hygiene, ranging from bottle nipples and breast pump attachments to sterilization units, drying racks, and specialized cleaning tools. Growth in this sector is largely fueled by the rising number of women entering the workforce, creating a need for time-efficient feeding methods, as well as an intensified parental emphasis on product safety and cleanliness. Reflecting this demand for secure and high-standard goods, the Baby Safety Alliance (previously the Juvenile Products Manufacturers Association) reported in 2025 that its upgraded verification program evaluated over 3,200 products across more than 30 categories to guarantee strict compliance with safety protocols.

However, despite these favorable conditions, the market confronts a substantial obstacle due to falling birth rates in key developed nations. This demographic downturn inevitably reduces the potential consumer base, compelling manufacturers to engage in fiercer competition for market share amidst a shrinking population of target users. Consequently, this structural shift limits the opportunities for overall volume growth, forcing companies to strategize within a more constrained environment.

Market Drivers

The integration of smart feeding technology is fundamentally transforming the sector, driven by parental demand for automated and connected devices that enhance convenience. Companies are embedding app-based monitoring systems and discreet, wearable components into breast pumps and bottle assemblies, facilitating better mobility and data analysis. This technological evolution is particularly appealing to tech-savvy Millennial and Gen Z parents who value efficiency in childcare routines.

Illustrating this trend, Momcozy’s '2024 Year in Review' noted in January 2025 that its wearable breast pump secured the top global sales position in its class, serving over 4.5 million mothers internationally. Furthermore, this surge in demand spans beyond electronics to essential accessories; Pigeon Corporation reported in 2025 that sales of nursing bottles and nipples in the U.S. and Europe rose by over 30% year-over-year, highlighting the robust nature of the premium feeding category.

Concurrently, the transition toward eco-friendly and sustainable materials serves as a vital complement to technological advancements, spurred by growing environmental consciousness and regulations aimed at curbing plastic waste. Brands are actively reformulating products using bio-circular feedstocks and redesigning packaging to lower their ecological footprint, a move increasingly critical for sustaining brand loyalty.

This shift entails substituting traditional polypropylene with renewable resources and removing single-use plastics from supply chains to align with strict global standards. Demonstrating this commitment, Medela’s '2024 Medela Cares Impact Report' released in July 2025 revealed that the company surpassed its initial goals by achieving a 37% reduction in virgin plastic within its retail packaging. As sustainability evolves from a niche offering to a standard requirement, manufacturers that effectively audit their carbon impact and material sourcing are gaining a competitive edge in a saturated market.

Market Challenges

The principal hurdle obstructing the expansion of the Global Baby Toddler Feeding Product Accessories Market is the persistent decrease in birth rates throughout major developed economies. This demographic trend functions as a critical structural barrier by directly reducing the total addressable market of infants who need feeding and hygiene products. With the annual count of newborns dropping, the fundamental organic demand for supplementary goods like bottle nipples, sterilization devices, and drying racks naturally diminishes. As a result, manufacturers can no longer depend on a consistently growing customer base to fuel volume sales, necessitating a heavier reliance on replacement purchases rather than acquiring new users to sustain revenue streams.

This contraction fosters a landscape of heightened rivalry, where firms must battle aggressively for market share within a shrinking consumer pool. The decline in the target population restricts the sector's overall scalability, as the number of potential end-users plateaus or falls. This downward trend is supported by significant industry data; the National Center for Health Statistics reported in 2025 that the provisional general fertility rate in the United States fell to a historic low of 53.7 births per 1,000 women. Such statistics emphasize the severity of the challenge, highlighting a long-term obstacle that constrains the industry's ability to achieve volume-based growth.

Market Trends

The development of anti-colic and ergonomic safety features is emerging as a key driver of consumer choice, with parents increasingly favoring physiological accuracy to ensure the comfort and health of their infants. Manufacturers are actively engineering specialized internal venting mechanisms and anatomically designed nipples that reduce air ingestion and prevent nipple confusion, directly tackling issues related to gastrointestinal distress and the switch between breastfeeding and bottle-feeding. This move toward clinically verified, health-centric designs is driving significant revenue for brands that effectively mimic natural feeding processes. For example, Pigeon Corporation’s 'Summary of the Financial Results Briefing for the First Half, FY Dec. 2025' in September 2025 highlighted that sales of its Lansinoh brand nursing bottles and nipples, known for their breastfeeding-supportive attributes, grew by more than 40% compared to the previous year.

Simultaneously, the rise of multifunctional and convertible feeding products is altering the competitive environment as economic practicality shapes purchasing behavior. Modern parents are shifting toward versatile, durable solutions that adjust to various developmental phases - such as bottles that convert into sippy cups or storage vessels - thereby optimizing value and minimizing household clutter. This preference for adaptable, high-utility goods is strengthening the performance of diversified personal care sectors. Confirming this resilience, Royal Philips reported in its 'Q2 2025 Quarterly Report' from July 2025 that its Personal Health segment, which includes its range of adaptable Mother & Childcare innovations, achieved a comparable sales growth of 6% year-over-year.

Key Players Profiled in the Baby Toddler Feeding Product Accessories Market

• Koninklijke Philips N.V.
• Tommee Tippee
• Medela AG
• Newell Brands
• Dr. Brown’s
• Pigeon Corporation
• Lässig GmbH
• Cartier S.A.
• Mothercare PLC
• Bombay Kids Company

Report Scope

In this report, the Global Baby Toddler Feeding Product Accessories Market has been segmented into the following categories:

Baby Toddler Feeding Product Accessories Market, by Product Type:

• Bowls & Plates
• Cups
• Cutlery
• Others

Baby Toddler Feeding Product Accessories Market, by Age Group:

• 0-6 Months
• 6-12 Months
• 12-18 Months
• Above 18 Months

Baby Toddler Feeding Product Accessories Market, by End User:

• Residential
• Commercial

Baby Toddler Feeding Product Accessories Market, by Distribution Channel:

• Supermarket & Hypermarket
• Convenience Stores
• Specialty Stores
• Online
• Others

Baby Toddler Feeding Product Accessories Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Baby Toddler Feeding Product Accessories Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.