Powder Coating Pretreatment Market Report 2026

The powder coating pretreatment market size has grown strongly in recent years. It will grow from $1.29 billion in 2025 to $1.37 billion in 2026 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to growth of powder coating technology, demand for durable metal finishes, expansion of automotive manufacturing, adoption of phosphate pretreatments, industrialization of metal fabrication.

The powder coating pretreatment market size is expected to see strong growth in the next few years. It will grow to $1.76 billion in 2030 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to stricter environmental regulations, shift toward eco friendly pretreatment chemicals, growth of electric vehicle production, expansion of construction metal components, automation of coating lines. Major trends in the forecast period include growing demand for corrosion resistant coatings, increased adoption of chromate free pretreatments, expansion in automotive surface preparation, rising use in appliance manufacturing, focus on improved coating adhesion performance.

The rise in car production is expected to fuel the growth of the powder coating pretreatment market in the future. Car production involves the end-to-end process of designing, manufacturing, and assembling vehicles, covering various stages from engineering to final quality checks. The increase in car production is being driven by growing consumer demand for electric vehicles and advancements in manufacturing technologies, which enable more efficient production. Powder coating pretreatment enhances this process by improving surface preparation, ensuring better adhesion and durability of coatings, ultimately leading to higher-quality finishes and more efficient manufacturing. For example, in July 2023, the Society of Motor Manufacturers and Traders reported that UK car production rose by 11.7% in the first half of 2024, reaching 450,168 units, with a 16.2% increase recorded in June alone. Therefore, rising car production is driving demand for powder coating pretreatment.

Leading companies in the powder coating pretreatment market are increasingly focused on developing advanced surface treatment solutions, such as anticorrosive powder coatings, to enhance material durability and prolong the lifespan of coated surfaces in industrial applications. Anticorrosive powder coatings act as protective barriers against corrosion and rust, particularly on metal surfaces. In June 2023, Jotun A/S, a Norway-based chemicals firm, introduced the first CX-rated anticorrosive powder coating specifically designed to protect steel in the harshest environments. This new coating system is aimed at protecting critical machinery and equipment in industries facing high corrosion risks, such as energy companies operating in offshore and industrial areas with extreme conditions. The coating is formulated for CX-rated environments, which include offshore assets exposed to high salinity and industrial regions with significant humidity. This powder coating process is also solvent-free, aligning with emerging regulations on volatile organic compounds (VOCs).

In November 2025, PlusCoat A/S, a Denmark-based provider of surface treatment and electrocoat services, entered into a partnership with PPG Industries, Inc. to offer integrated surface preparation and coating solutions. Through this collaboration, PPG supplies PlusCoat with surface preparation technologies, including pretreatment chemicals, e-coat, powder, and liquid coatings, with the objective of improving adhesion and finish quality in coating applications, while enabling specialized coating services for metal substrates and supporting a comprehensive pretreatment and coating process. PPG Industries, Inc. is a US-based global company specializing in coatings and advanced materials.

Major companies operating in the powder coating pretreatment market are Henkel AG & Co. KGaA, PPG Industries Inc., Axalta Coating Systems LLC, Chemetall GmbH, Atotech Deutschland GmbH, Nihon Parkerizing Co., Ltd., Sanchem Inc., Troy Chemical Industries Inc., Bulk Chemicals Inc., Foshan Haihua Surface Treatment Technology Co., Ltd., NOF Metal Coatings Group, Aalberts Surface Technologies, SurTec International GmbH, Condat Group, Quaker Houghton, MacDermid Enthone Industrial Solutions, Bonderite (brand owner: Henkel AG & Co. KGaA - not counted separately), Hawkins Inc., Kluthe GmbH, Galvatek Oy, Tecnofirma S.p.A., NABU Oberflächentechnik GmbH, Tecpro Australia.

Asia-Pacific was the largest region in the powder coating pretreatment market in 2025. The regions covered in the powder coating pretreatment market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the powder coating pretreatment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The powder coating pretreatment market consists of sales of cleaning chemicals, passivation solutions, alkaline cleaners, corrosion inhibitors, and rinse aids. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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