Sports and Leisure Equipment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Sports and Leisure Equipment Market is projected to expand from USD 93.34 Billion in 2025 to USD 116.95 Billion by 2031, registering a CAGR of 3.83%. This sector includes a wide range of apparatus and gear manufactured for athletic participation, physical fitness training, and recreational outdoor activities, encompassing products such as ball sports implements, gym machinery, and outdoor gear for both competitive and casual users. Key drivers fueling this growth include a heightened global focus on health and wellness, which encourages physical activity to combat lifestyle-related health issues, alongside government initiatives promoting sports participation and rising disposable incomes in emerging economies.

According to the World Federation of the Sporting Goods Industry in 2025, the sector maintained a 7 percent annual growth rate from 2021 through 2024, demonstrating resilience despite a difficult economic climate. However, the industry confronts significant obstacles due to economic volatility and inflationary pressures, which force consumers to curtail discretionary spending. This financial caution, combined with ongoing geopolitical uncertainties that disrupt supply chains, creates a substantial barrier that could hinder future market expansion and profitability.

Market Drivers

The rapid incorporation of smart technology and Internet of Things capabilities into athletic gear is fundamentally transforming consumer engagement by providing real-time performance metrics and personalized training insights. Manufacturers are increasingly embedding sensors and connectivity features into wearables and hardware, enabling users to monitor progress and optimize physical exertion through mobile applications, which drives replacement cycles as enthusiasts upgrade to devices offering enhanced analytics and digital ecosystem compatibility. As noted by Garmin Ltd. in its October 2024 'Third Quarter 2024 Earnings Report', revenue from the fitness segment grew by 31 percent specifically due to strong demand for these advanced wearables.

Simultaneously, the growth of e-commerce and direct-to-consumer distribution channels is reshaping how equipment reaches the end-user, reducing dependence on traditional third-party retailers. Brands are now utilizing digital storefronts to manage pricing strategies and build customer loyalty through exclusive online product launches, a shift evidenced by On Holding AG's November 2024 'Q3 2024 Financial Results', which reported a 49.8 percent increase in direct-to-consumer net sales. Furthermore, general demand for premium equipment remains strong; according to Amer Sports, third-quarter revenue in 2024 rose by 17 percent year-over-year, highlighting the broader market resilience supported by these evolving consumption models.

Market Challenges

Economic instability and inflationary pressures constitute the primary obstacles preventing the sustained expansion of the Global Sports and Leisure Equipment Market. As the rising cost of living compels consumers to reduce discretionary spending, non-essential purchases such as athletic apparatus and outdoor recreational gear are often deprioritized, leading to lower sales volumes and delayed equipment upgrades for manufacturers. These challenges are exacerbated by geopolitical uncertainties that disrupt supply chains and increase raw material costs, further compressing profit margins and necessitating price hikes that discourage price-sensitive buyers.

The tangible impact of these financial headwinds is visible in the marked deceleration of industry revenue compared to previous high-growth periods, highlighting the severity of the current economic environment. According to the 'Sports & Fitness Industry Association' in '2025', the industry posted a moderated annual growth rate of 2.9 percent for the preceding year. This figure serves as a clear indicator that persistent economic instability and diminished consumer purchasing power are effectively constraining the broader market's potential for growth.

Market Trends

The rise of hybrid home-gym solutions is increasingly reshaping the market as consumers seek professional-grade apparatus that integrates seamlessly into residential interiors. This trend reflects a permanent lifestyle shift where users demand flexible, high-performance ecosystems that mirror commercial gym experiences within their living spaces, driven largely by the persistence of hybrid work models. Manufacturers are responding by prioritizing design aesthetics and compact versatility to capture this premium segment, treating fitness gear as an extension of home furniture. According to Technogym S.p.A.'s July 2025 'Consolidated Half-Year Financial Report as of June 30, 2025', adjusted net profit rose to €43.6 million, a 34.4 percent increase over the prior year, underscoring the robust profitability and sustained demand for these high-end residential solutions.

In parallel, the proliferation of gamified fitness experiences is emerging as a critical retention strategy, moving beyond simple metric tracking to offer immersive, content-rich user engagement. As hardware sales volumes stabilize, brands are pivoting toward software-driven value propositions that utilize artificial intelligence and interactive media to sustain user motivation and drive recurring subscription revenue, thereby decoupling financial performance from unit sales volatility. According to Peloton Interactive, Inc. in its November 2025 'Q1 2026 Earnings Report', the company raised its full-year adjusted EBITDA guidance to a midpoint of $450 million, representing an approximate 12 percent year-over-year increase, attributed to disciplined execution in its evolving hardware and software service offerings.

Key Players Profiled in the Sports and Leisure Equipment Market

• Puma SE
• New Balance
• VF Corporation
• Columbia Sportswear Company
• Patagonia Inc.,
• DICK'S Sporting Goods, Inc.
• Recreational Equipment, Inc.
• Amer Sports Corporation
• HEAD Sport GmbH
• Nike, Inc.

Report Scope

In this report, the Global Sports and Leisure Equipment Market has been segmented into the following categories:

Sports and Leisure Equipment Market, by Product Type:

• Adventure Sports Equipment
• Golf Sports Equipment
• Fitness Equipment
• Others

Sports and Leisure Equipment Market, by Distribution Channel:

• Store-Based
• Non-Store Based

Sports and Leisure Equipment Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sports and Leisure Equipment Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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