This report provides an overview of the payments sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
Sponsorship Landscape: Since 2020, the payments sector’s sports sponsorship landscape has seen steady, year-on-year growth in both sponsorship value and deal volume.
Analysis by Sport: Soccer dominates payments sector sponsorships by value and deal volume, while US College Sport and Multi-Sport Games report the highest average deal values in 2025.
Highest Paying Brands: Top payments brands like Visa, Mastercard, American Express, Alipay, and Capital One have secured high-profile, exclusive sports sponsorships to boost global brand trust, block competitors, and deepen consumer loyalty by embedding their services into major fan experiences.
Brand HQ Location: North America-based payment brands such as Visa, Mastercard, and American Express lead global sports sponsorship spending by securing premium, high-value deals with top-tier events like the NFL, NBA, and the Olympics.
Brand Analysis: In 2025, sponsorship spending in the payments sector is dominated by major global card networks like Visa, Mastercard, and American Express, which focus on large-scale, high-profile partnerships to maximize brand reach and customer acquisition.
CAGR Growth by Brands: The fastest-growing payment brands in sports sponsorship are rapidly increasing their activity - especially digital players like Cash App - by leveraging sports for brand reach and engagement, while the largest spenders show more moderate growth.
Sponsorship Landscape: Since 2020, the payments sector’s sports sponsorship landscape has seen steady, year-on-year growth in both sponsorship value and deal volume.
Analysis by Sport: Soccer dominates payments sector sponsorships by value and deal volume, while US College Sport and Multi-Sport Games report the highest average deal values in 2025.
Highest Paying Brands: Top payments brands like Visa, Mastercard, American Express, Alipay, and Capital One have secured high-profile, exclusive sports sponsorships to boost global brand trust, block competitors, and deepen consumer loyalty by embedding their services into major fan experiences.
Brand HQ Location: North America-based payment brands such as Visa, Mastercard, and American Express lead global sports sponsorship spending by securing premium, high-value deals with top-tier events like the NFL, NBA, and the Olympics.
Brand Analysis: In 2025, sponsorship spending in the payments sector is dominated by major global card networks like Visa, Mastercard, and American Express, which focus on large-scale, high-profile partnerships to maximize brand reach and customer acquisition.
CAGR Growth by Brands: The fastest-growing payment brands in sports sponsorship are rapidly increasing their activity - especially digital players like Cash App - by leveraging sports for brand reach and engagement, while the largest spenders show more moderate growth.
Scope
- This report looks to offer a detailed insight into the payments sector globally. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.
Reasons to Buy
- For those wanting an in-depth analysis of how the payments sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Mironline
- Moneygram
- Cash App
- Corpay
- Alipay
- Capital One
- Mastercard
- Credit One Bank
- Alipay
- Global Payments
- OFX
- American Express
- Shift4 Payments
- Visa
