Understand the California Privacy Rights Act to ensure protection for yourself and the residents of California.
If you are planning to conduct business in California, it is critically important to fully understand how consumer privacy is addressed. The CA Consumer Privacy Act (CCPA) is the first comprehensive consumer privacy law in the U.S., with enhancement through adoption of the California Privacy Rights Act (CPRA) in January 2023. Although specific to California, its impact has already been felt throughout the U.S. as it applies to any business meeting the specific definition under the CPRA.The CPRA, like its predecessor, is subject to wide discretion in interpretation. This topic helps those responsible for compliance with the CCPA to migrate their duties in compliance under the CPRA by understanding its purpose and objectives, what rights it aims to preserve, what duties and obligations businesses must comply with, and possible penalties for noncompliance. Areas of concern or confusion will be identified, and reasonable interpretation or solutions will be provided.
Agenda
An Introduction to the CPRA- Overview and How It Works (the Law and Its Regulations)
- Key Definitions
- Consumer Rights
- Business Duties and Obligations
- Enforcement
- Penalties
- The Inverted Triangle:
- Consumer Duties
- Business Duties
- Regulator Duties-and What About the Board?
Enforcement
- Penalties
- Enforcers
- Private Cause of Action
Speaker(s)
Edward L. Murphree, JD, PhDSeyfarth Shaw LLP
- Current Security and Privacy Manager at Wilson, Sonsini, Goodrich and Rosati (WSGR)
- Prior Senior Counsel at PandaDoc and Counsel at Seyfarth Shaw, LLP - both with practice focus areas of privacy, security, and technology
- Author of several publications related to the areas of privacy and areas impacted by privacy law
- CIPP/US/G/EU, CIPM, and CDPSE - privacy related certifications; past chair of the CIPP/G government sector Examination Development Board
- Adjunct professor in areas of privacy and cybersecurity law and policy
- J.D. Degree, St. Mary’s University School of Law; Ph.D. Degree in engineering management, with a core emphasis on information security, The George Washington University
