According to this report, the Australia home shopping market size reached nearly USD 65.5 billion in 2024. Aided by increasing digital penetration, evolving consumer shopping behaviours, and the growing demand for convenience, the market is projected to grow at a CAGR of 11.1% between 2025 and 2034, reaching around USD 179.5 billion by 2034.
The Australia home shopping market, which encompasses both traditional TV-based shopping platforms and modern e-commerce avenues, has witnessed a significant shift in recent years. This transformation is primarily attributed to the growing popularity of online shopping platforms, enhanced by technological advancements and the evolving digital landscape.
Online shopping has rapidly become the preferred mode of retail consumption, with consumers increasingly turning to digital channels for a wide variety of home shopping needs, including furniture, home décor, appliances, and personal care products. The ease of browsing, comparing, and purchasing products from the comfort of home has driven strong growth in the online home shopping sector, positioning it as a dominant force in the Australian retail market.
One of the key factors fuelling the growth of the Australia home shopping market is the increasing penetration of the internet and mobile devices. With more Australians relying on smartphones, tablets, and laptops for their day-to-day activities, online shopping has become seamlessly integrated into their lifestyles. Mobile commerce, in particular, has seen a substantial rise, with consumers now able to make purchases at any time and from anywhere. This accessibility has enhanced the convenience of shopping, contributing to the expansion of the home shopping market.
Furthermore, the rise of e-commerce giants and specialised online marketplaces has reshaped the Australia home shopping market landscape. These platforms provide consumers with a wide variety of products, competitive pricing, and the convenience of home delivery, further driving demand. The ability to easily compare prices, read reviews, and access detailed product descriptions has made home shopping an attractive option for Australian consumers, especially for large-ticket items such as furniture and home appliances.
Alongside traditional e-commerce, direct-response television (DRTV) shopping has also played a significant role in the Australia home shopping market expansion. TV shopping channels, such as those featuring infomercials or live product demonstrations, continue to attract a loyal customer base in Australia. While the internet has increasingly become the dominant channel for home shopping, DRTV channels still provide a valuable platform for targeted, impulse-driven sales, especially for health, beauty, and household products. The integration of TV shopping with online platforms has allowed these businesses to reach a broader audience, making the home shopping experience even more convenient for consumers.
The growing interest in home improvement and lifestyle products is another critical driver aiding the Australia home shopping market development. Australian consumers are increasingly focused on enhancing their living spaces, whether through renovations, redecorating, or purchasing new home furnishings and appliances. This heightened interest in home living has been fuelled by the increasing time spent at home, as many Australians continue to work remotely or embrace a hybrid work model. The demand for home office furniture, ergonomic products, and décor items that enhance comfort and functionality has surged as people look to optimise their living environments.
Another notable Australia home shopping market trend is the increasing reliance on social media and influencer marketing. Social media platforms such as Instagram, Facebook, and TikTok have become powerful tools for home shopping, with influencers and content creators using these platforms to showcase products and provide personalised recommendations to their followers.
This trend has led to a more interactive and engaging shopping experience, as consumers increasingly rely on social media for product discovery, reviews, and buying decisions. Influencers have become key partners for many retailers, particularly in the beauty, home décor, and lifestyle sectors, helping to promote products and build brand loyalty among Australian consumers.
The desire for convenience, personalised shopping experiences, and the ease of access to a vast range of products has firmly positioned the Australia home shopping market for continued growth. With increasing digital literacy, the rise of mobile commerce, and the ongoing evolution of consumer behaviour, the market is expected to thrive in the coming years. Additionally, the trend of “click-and-collect” services, where consumers can shop online and pick up their purchases in-store, is becoming increasingly popular, further expanding the options available to home shoppers.
However, as the market grows, it also faces challenges related to logistics and supply chain management. The ability to provide timely and cost-effective delivery services is a critical factor for home shopping businesses to remain competitive. The rising costs of shipping, particularly for bulky home products, can pose a challenge for retailers, especially as consumer expectations for fast, free, and reliable delivery continue to rise. To address this, businesses are investing in technology-driven logistics solutions and partnering with local delivery services to improve the efficiency of their supply chains.
In conclusion, the Australia home shopping market is poised for significant growth in the forecast period, driven by technological advancements, shifting consumer preferences, and the continued demand for convenience. The market’s expansion is supported by the increasing penetration of e-commerce, mobile shopping, and the rise of social media influence.
As Australian consumers increasingly seek personalised, efficient, and sustainable shopping experiences, the home shopping market will continue to evolve, presenting new opportunities for retailers and consumers alike. The future of the market looks promising, as it adapts to changing consumer behaviours and leverages new technologies to enhance the shopping experience.
The Australia home shopping market, which encompasses both traditional TV-based shopping platforms and modern e-commerce avenues, has witnessed a significant shift in recent years. This transformation is primarily attributed to the growing popularity of online shopping platforms, enhanced by technological advancements and the evolving digital landscape.
Online shopping has rapidly become the preferred mode of retail consumption, with consumers increasingly turning to digital channels for a wide variety of home shopping needs, including furniture, home décor, appliances, and personal care products. The ease of browsing, comparing, and purchasing products from the comfort of home has driven strong growth in the online home shopping sector, positioning it as a dominant force in the Australian retail market.
One of the key factors fuelling the growth of the Australia home shopping market is the increasing penetration of the internet and mobile devices. With more Australians relying on smartphones, tablets, and laptops for their day-to-day activities, online shopping has become seamlessly integrated into their lifestyles. Mobile commerce, in particular, has seen a substantial rise, with consumers now able to make purchases at any time and from anywhere. This accessibility has enhanced the convenience of shopping, contributing to the expansion of the home shopping market.
Furthermore, the rise of e-commerce giants and specialised online marketplaces has reshaped the Australia home shopping market landscape. These platforms provide consumers with a wide variety of products, competitive pricing, and the convenience of home delivery, further driving demand. The ability to easily compare prices, read reviews, and access detailed product descriptions has made home shopping an attractive option for Australian consumers, especially for large-ticket items such as furniture and home appliances.
Alongside traditional e-commerce, direct-response television (DRTV) shopping has also played a significant role in the Australia home shopping market expansion. TV shopping channels, such as those featuring infomercials or live product demonstrations, continue to attract a loyal customer base in Australia. While the internet has increasingly become the dominant channel for home shopping, DRTV channels still provide a valuable platform for targeted, impulse-driven sales, especially for health, beauty, and household products. The integration of TV shopping with online platforms has allowed these businesses to reach a broader audience, making the home shopping experience even more convenient for consumers.
The growing interest in home improvement and lifestyle products is another critical driver aiding the Australia home shopping market development. Australian consumers are increasingly focused on enhancing their living spaces, whether through renovations, redecorating, or purchasing new home furnishings and appliances. This heightened interest in home living has been fuelled by the increasing time spent at home, as many Australians continue to work remotely or embrace a hybrid work model. The demand for home office furniture, ergonomic products, and décor items that enhance comfort and functionality has surged as people look to optimise their living environments.
Another notable Australia home shopping market trend is the increasing reliance on social media and influencer marketing. Social media platforms such as Instagram, Facebook, and TikTok have become powerful tools for home shopping, with influencers and content creators using these platforms to showcase products and provide personalised recommendations to their followers.
This trend has led to a more interactive and engaging shopping experience, as consumers increasingly rely on social media for product discovery, reviews, and buying decisions. Influencers have become key partners for many retailers, particularly in the beauty, home décor, and lifestyle sectors, helping to promote products and build brand loyalty among Australian consumers.
The desire for convenience, personalised shopping experiences, and the ease of access to a vast range of products has firmly positioned the Australia home shopping market for continued growth. With increasing digital literacy, the rise of mobile commerce, and the ongoing evolution of consumer behaviour, the market is expected to thrive in the coming years. Additionally, the trend of “click-and-collect” services, where consumers can shop online and pick up their purchases in-store, is becoming increasingly popular, further expanding the options available to home shoppers.
However, as the market grows, it also faces challenges related to logistics and supply chain management. The ability to provide timely and cost-effective delivery services is a critical factor for home shopping businesses to remain competitive. The rising costs of shipping, particularly for bulky home products, can pose a challenge for retailers, especially as consumer expectations for fast, free, and reliable delivery continue to rise. To address this, businesses are investing in technology-driven logistics solutions and partnering with local delivery services to improve the efficiency of their supply chains.
In conclusion, the Australia home shopping market is poised for significant growth in the forecast period, driven by technological advancements, shifting consumer preferences, and the continued demand for convenience. The market’s expansion is supported by the increasing penetration of e-commerce, mobile shopping, and the rise of social media influence.
As Australian consumers increasingly seek personalised, efficient, and sustainable shopping experiences, the home shopping market will continue to evolve, presenting new opportunities for retailers and consumers alike. The future of the market looks promising, as it adapts to changing consumer behaviours and leverages new technologies to enhance the shopping experience.
Market Segmentation
The market can be divided based on type, product type, and region.Market Breakup by Type
- E-commerce and Mobile Shopping
- Teleshopping
- Others
Market Breakup by Product Type
- Apparel and Accessories
- Groceries
- Personal and Beauty Care
- Electronic Goods
- Furniture and Home Décor
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia home shopping market. Some of the major players explored in the report are as follows:- Amazon.com Inc.
- eBay Inc.
- Walmart Inc.
- Alibaba Group
- Ubuy, Co.
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Asia Pacific Home Shopping Market Overview
6 Australia Home Shopping Market Overview
7 Australia Home Shopping Market by Type
8 Australia Home Shopping Market by Product Type
9 Australia Home Shopping Market by Region
10 Market Dynamics
11 Competitive Landscape
Companies Mentioned
- Amazon.com Inc.
- eBay Inc.
- Walmart Inc.
- Alibaba Group
- Ubuy, Co.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 132 |
| Published | March 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 69.6 Billion |
| Forecasted Market Value ( USD | $ 179.5 Billion |
| Compound Annual Growth Rate | 11.1% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 5 |
