The Australia Facial Care Market was sized at 916.74 Million in 2025, and is projected to reach 1.35 Billion by 2034, rising at a CAGR of 3.98%.
Facial moisturisers and facial cleansers led the Australia facial care market by effectively removing impurities and dead skin cells, thereby promoting a radiant and healthy complexion.
The Australia facial care market is growing, driven by facial moisturizers and cleansers that are tailored to meet the varied preferences and specific needs of different skin types. They are available in a wide range of formulations, including options tailored for dry, oily, sensitive, or combination skin. Moreover, these products often come in multifunctional solutions that incorporate beneficial ingredients such as hyaluronic acid and botanical extracts.
The development of the facial care market in Australia is driven by brands that are increasingly producing products using natural ingredients such as botanical extracts, essential oils, and others. This trend aims to help consumers avoid harmful substances like sulfates and parabens. Moreover, the integration of AI tools in skincare analysis apps is increasing to promote skin health benefits and cater to personalised choices.
In November 2023, clean, high-tech, and scientifically based, Mx Skincare was created on the Gold Coast by former makeup artist and industry expert Allison Pickering to help fortify the skin, protect the complexion, and add some luxury to your routine.
Facial moisturisers and facial cleansers led the Australia facial care market by effectively removing impurities and dead skin cells, thereby promoting a radiant and healthy complexion.
The Australia facial care market is growing, driven by facial moisturizers and cleansers that are tailored to meet the varied preferences and specific needs of different skin types. They are available in a wide range of formulations, including options tailored for dry, oily, sensitive, or combination skin. Moreover, these products often come in multifunctional solutions that incorporate beneficial ingredients such as hyaluronic acid and botanical extracts.
The development of the facial care market in Australia is driven by brands that are increasingly producing products using natural ingredients such as botanical extracts, essential oils, and others. This trend aims to help consumers avoid harmful substances like sulfates and parabens. Moreover, the integration of AI tools in skincare analysis apps is increasing to promote skin health benefits and cater to personalised choices.
In November 2023, clean, high-tech, and scientifically based, Mx Skincare was created on the Gold Coast by former makeup artist and industry expert Allison Pickering to help fortify the skin, protect the complexion, and add some luxury to your routine.
This report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Facial Cleansers
- Skin-whitening and Anti-Aging
- Facial Moisturizers
- Sun Protection Products
- Face Masks
- Others
Market Breakup by Category
- Mass
- Premium
Market Breakup by Gender
- Male
- Female
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Pharmacies and Drug Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Facial Care Market Share
The combination of product diversity, convenience, promotional strategies, brand availability, consumer trust, and educational opportunities positions supermarkets and hypermarkets as significant market shareholders in Australia’s facial care market.Leading Companies in the Australia Facial Care Market
The growth of the facial care market is driven by the increasing adoption of natural and organic products, customization, technology integration, sustainable packaging, beauty supplements, and the expansion of online retail and e-commerce.- Beiersdorf Australia Ltd.
- Shiseido Australia Pty., Ltd.,
- Estee Lauder Pty. Limited
- L'Oréal Australia Pty Ltd.
- Procter & Gamble Australia Pty. Ltd.
- Revlon Australia Pty Ltd.
- Unilever Australia Group Pty Ltd.
- Groupe Clarins (Trimex Pty Ltd.)
- Kao Australia Pty. Limited
- Solskin Beauty Labs Pty Ltd.
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions6 Market Snapshot7 Opportunities and Challenges in the Market16 Value Chain Analysis19 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
8 Asia-Pacific Facial Care Market Overview
9 Australia Facial Care Market Overview
10 Australia Facial Care Market by Product Type
11 Australia Facial Care Market by Category
12 Australia Facial Care Market by Gender
13 Australia Facial Care Market by Distribution Channel
14 Australia Facial Care Market by Region
15 Market Dynamics
17 Trade Data Analysis (HS Code - 334)
18 Competitive Landscape
Companies Mentioned
- Beiersdorf Australia Ltd.
- Shiseido Australia Pty., Ltd.
- Estee Lauder Pty. Limited
- L'Oréal Australia Pty Ltd.
- Procter & Gamble Australia Pty. Ltd.
- Revlon Australia Pty Ltd.
- Unilever Australia Group Pty Ltd.
- Groupe Clarins (Trimex Pty Ltd.)
- Kao Australia Pty. Limited
- Solskin Beauty Labs Pty Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 104 |
| Published | October 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value in 2025 | 916.74 Million |
| Forecasted Market Value by 2034 | 1350 Million |
| Compound Annual Growth Rate | 3.9% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 10 |
