The Australia Digital Signage Market was valued at AUD 506.11 Million in 2025, and is projected to reach AUD 860.42 Million by 2034, rising at a CAGR of 5.45%.
In terms of technology, LCDs led the Australian digital signage market by capturing users' attention through animations, videos, and real-time updates.
LCDs contribute to cost savings for businesses by reducing expenses associated with distribution and printing, thereby driving the Australia digital signage market growth. Moreover, they allow users to schedule content changes by providing flexibility in content management. Further, the innovation of touchscreen LCD has enabled users to gain more personalised experiences. LED technology helps in reducing electricity bills due to less power consumption thus guiding cost-saving. The outdoor LED digital signage ensures reliable performance in changing harsh environments as they are incorporated with weather-resistant features.
Recently, in 2024, Samsung Electronics launched the new QLED, MICRO LED, OLED and Lifestyle display integrated with AI-powered features.
Various trends and developments are guiding the development of the Australia digital signage market. The increase in personalized content delivery, such as targeted messages, is driven by the integration of artificial intelligence in digital signage. Additionally, the integration of automation tools has enabled effective real-time delivery of messages and content. Furthermore, the adoption of beacon technology has enhanced user experiences by delivering personalized, location-based content via mobile devices.
In terms of technology, LCDs led the Australian digital signage market by capturing users' attention through animations, videos, and real-time updates.
LCDs contribute to cost savings for businesses by reducing expenses associated with distribution and printing, thereby driving the Australia digital signage market growth. Moreover, they allow users to schedule content changes by providing flexibility in content management. Further, the innovation of touchscreen LCD has enabled users to gain more personalised experiences. LED technology helps in reducing electricity bills due to less power consumption thus guiding cost-saving. The outdoor LED digital signage ensures reliable performance in changing harsh environments as they are incorporated with weather-resistant features.
Recently, in 2024, Samsung Electronics launched the new QLED, MICRO LED, OLED and Lifestyle display integrated with AI-powered features.
Various trends and developments are guiding the development of the Australia digital signage market. The increase in personalized content delivery, such as targeted messages, is driven by the integration of artificial intelligence in digital signage. Additionally, the integration of automation tools has enabled effective real-time delivery of messages and content. Furthermore, the adoption of beacon technology has enhanced user experiences by delivering personalized, location-based content via mobile devices.
This report offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Video Screen
- Digital Poster
- Video Walls
- Transparent LED Screen
- Kiosks
- Others
Market Breakup by Content Category
- Non-broadcast
- Broadcast
- Sports
- News
- Weather
- Others
Market Breakup by Technology
- Projection
- LCD
- LED
- Others
Market Breakup by Component
- Software
- Hardware
- Service
Market Breakup by Location
- Outdoor
- Indoor
Market Breakup by Screen Size
- Below 32 Inches
- 32 to 52 Inches
- More than 52 Inches
Market Breakup by Enterprise Size
- Small Office/Home Office (SOHO)
- Small and Medium-sized Enterprise (SMEs)
- Large Enterprises (LEs)
Market Breakup by Application
- Healthcare
- Transport
- Hospitality
- Corporate
- Banking
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australia Capital
- Western Australia
- Others
Australia Digital Signage Market Share
Large Enterprises (LEs) hold a major share of the Australia digital signage market as they possess the financial capacity for strategic deployment, customisation, brand promotion, operational efficiency, and technological advancement.Leading Companies in the Australia Digital Signage Market
The growth of the digital signage market is fuelled by personalised content delivery, interactive and touchscreen technology, integration of automation and real-time updates, integration with mobile devices, and cloud-based digital signage solutions.- LG Electronics Australia Pty Limited
- Panasonic Australia Pty Limited
- Signtronics Australia
- Samsung Electronics Australia Pty Limited
- Sony Electronics Asia Pacific Pte. Ltd.
- Toshiba (Australia) Pty Limited
- Icon Creations Pty Ltd.
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions6 Market Snapshot7 Opportunities and Challenges in the Market20 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
8 Australia Digital Signage Market Overview
9 Australia Digital Signage Market by Type
10 Australia Digital Signage Market by Content Category
11 Australia Digital Signage Market by Technology
12 Australia Digital Signage Market by Component
13 Australia Digital Signage Market by Location
14 Australia Digital Signage Market by Screen Size
15 Australia Digital Signage Market by Enterprise Size
16 Australia Digital Signage Market by Application
17 Australia Digital Signage Market by Region
18 Market Dynamics
19 Competitive Landscape
Companies Mentioned
- LG Electronics Australia Pty Limited
- Panasonic Australia Pty Limited
- Signtronics Australia
- Samsung Electronics Australia Pty Limited
- Sony Electronics Asia Pacific Pte. Ltd.
- Toshiba (Australia) Pty Limited
- Icon Creations Pty Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 113 |
| Published | October 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( AUD | $ 506.11 Million |
| Forecasted Market Value ( AUD | $ 860.42 Million |
| Compound Annual Growth Rate | 5.4% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 7 |
