The Australia Deodorants Market was valued at AUD 515.00 Million in 2025, and is projected to reach AUD 694.14 Million by 2034, rising at a CAGR of 3.03%.
Supermarkets and hypermarkets led the distribution channel of the Australian deodorant market by providing convenient shopping experiences.
Supermarkets and hypermarkets in the Australia deodorant market leverage their widespread distribution networks to ensure the widespread availability of deodorant products, catering to a large consumer base. They employ effective promotional tactics like discounts, special offers, and prominent product displays to enhance visibility and encourage consumer engagement and purchases. Online platforms often provide subscription services for deodorants, ensuring convenience with scheduled deliveries and cost-effective options for consumers who prefer automatic replenishment. Additionally, consumers can access product reviews, compare features, and make informed purchase decisions based on others' experiences, which builds trust and confidence in their selected deodorant products.
In 2022, Unilever launched a new ozone-friendly aerosol deodorant “Schmidt” and started its first-ever campaign in Australia.
The development of the Australia deodorant market is driven by several factors. There is rising use of natural ingredients like botanical extracts in deodorant manufacturing to protect the skin from harmful chemicals such as aluminium and parabens. Additionally, manufacturers are adopting recyclable packaging to promote sustainability. The use of functional ingredients to control odour and detoxify the body is also increasing. Furthermore, deodorants are being formulated with antibacterial agents to protect against skin bacterial infections.
Supermarkets and hypermarkets led the distribution channel of the Australian deodorant market by providing convenient shopping experiences.
Supermarkets and hypermarkets in the Australia deodorant market leverage their widespread distribution networks to ensure the widespread availability of deodorant products, catering to a large consumer base. They employ effective promotional tactics like discounts, special offers, and prominent product displays to enhance visibility and encourage consumer engagement and purchases. Online platforms often provide subscription services for deodorants, ensuring convenience with scheduled deliveries and cost-effective options for consumers who prefer automatic replenishment. Additionally, consumers can access product reviews, compare features, and make informed purchase decisions based on others' experiences, which builds trust and confidence in their selected deodorant products.
In 2022, Unilever launched a new ozone-friendly aerosol deodorant “Schmidt” and started its first-ever campaign in Australia.
The development of the Australia deodorant market is driven by several factors. There is rising use of natural ingredients like botanical extracts in deodorant manufacturing to protect the skin from harmful chemicals such as aluminium and parabens. Additionally, manufacturers are adopting recyclable packaging to promote sustainability. The use of functional ingredients to control odour and detoxify the body is also increasing. Furthermore, deodorants are being formulated with antibacterial agents to protect against skin bacterial infections.
This report offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Gel
- Cream
- Spray
- Roll-On
- Stick
- Wipes
- Others
Market Breakup by Gender
- Male
- Female
- Unisex
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Deodorant Market Share
Spray deodorants hold a major share in the Australia deodorant market due to several reasons including convenience and ease of application, effective coverage, variety of scents, quick drying, and market availability.Leading Companies in the Australia Deodorant Market
The growth of the deodorant market is fueled by the rise in natural and organic ingredients, sustainability initiatives, functional ingredients, customization and personalization, innovation in application formats, and online retail expansion.- Beiersdorf Australia Ltd.
- Procter & Gamble Australia Pty Ltd.
- Unilever Australia Limited
- My Skincare Manufacturer Pty Ltd.
- L’oreal Australia Pty Ltd.
- L'occitane Australia Pty Ltd.
- Frank + Bare
- Pure Deo Co.
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions6 Market Snapshot7 Opportunities and Challenges in the Market15 Value Chain Analysis18 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
8 Asia-Pacific Deodorants Market Overview
9 Australia Deodorants Market Overview
10 Australia Deodorants Market by Type
11 Australia Deodorants Market by Gender
12 Australia Deodorants Market by Distribution Channel
13 Australia Deodorants Market by Region
14 Market Dynamics
16 Trade Data Analysis (HS Code - 33720)
17 Competitive Landscape
Companies Mentioned
- Beiersdorf Australia Ltd.
- Procter & Gamble Australia Pty Ltd.
- Unilever Australia Limited
- My Skincare Manufacturer Pty Ltd.
- L’oreal Australia Pty Ltd.
- L'occitane Australia Pty Ltd.
- Frank + Bare
- Pure Deo Co.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 116 |
| Published | October 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( AUD | $ 515 Million |
| Forecasted Market Value ( AUD | $ 694.14 Million |
| Compound Annual Growth Rate | 3.0% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 8 |
