The Publisher Reveals How Digital Payments in Europe Will Experience Significant Growth in 2025, Driven by Innovation in Payment Methods and Shifting Consumer Habits.
Digital Wallets and Mobile Payments Surge in Europe
Digital wallets are taking the lead in Europe, driven by the widespread use of smartphones and growing consumer demand for secure, hassle-free payment options. In Western Europe, countries like the UK and Germany have seen over 20% of consumers use digital wallets weekly in 2024. Meanwhile, in Eastern Europe, Turkey has experienced significant growth, with digital wallet adoption rising from under 5% in 2017 to over 10% in 2023.
Cards Maintain Dominance, Contactless Gains Ground
Even with the rise of alternative payment methods, cards continue to dominate Europe’s payment market. Contactless payments have gained momentum in countries like Germany and France, where consumers demand fast and secure options. In Eastern Europe, Turkey remains card-heavy, with credit and debit cards accounting for 65% of online payments in 2023, and the use of contactless cards is steadily increasing.
Instant Payments and Pay by Bank Gaining Popularity
Instant payments are becoming a key feature in Europe’s payment landscape, fueled by consumers’ desire for faster transactions. Pay by Bank services are growing, particularly in the Netherlands, where monthly usage is strong due to smooth integration with banking apps. In both Western and Eastern Europe, mobile and instant payment methods, like QR code payments in Turkey, are quickly becoming more widespread.
Countries Covered
- United Kingdom (UK)
- France
- Germany
- Spain
- Netherlands
- Italy
- Belgium
- Sweden
- Austria
- Switzerland
- Denmark
- Finland
- Norway
- Portugal
- Ireland
- Turkey
- Poland
- Czech Republic
- Hungary
- Greece
- Slovenia
- Romania
- Slovakia
- Serbia
- Lithuania
- Bulgaria
- Croatia
- Estonia
- Latvia
Questions Covered
- What share of European respondents expressed interest in trying Pay by Bank for online payments in 2024, and how many showed strong willingness?
- What is the weekly usage rate of digital wallets in the UK and France in 2024?
- What is the projected growth rate for non-cash transactions in Europe, and how does it compare to the growth of B2B transactions?
- What are the key factors driving consumer preferences for online payment methods in Europe in 2024?
- How does BLIK's popularity in Poland compare to other payment methods for online purchases in 2024?
Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report
Table of Contents
1. Key Takeaways2. Management Summary
3. Regional Overview: Europe Payment Trends
3.1. Europe-Wide Digital Payment Usage Patterns
- Share of Respondents Using Digital Payments, by Category, in % of Respondents, 2024
- Digital Wallets Adoption by Category: In-Store, in % of Digital Payment Users, 2024
- Digital Wallets Adoption by Category: Online, in % of Digital Payment Users, 2024
- Digital Wallets Adoption by Category: In-App, in % of Digital Payment Users, 2024
3.2. Europe-Wide Transaction Volume and Payment Mix
- Total Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f
- Total B2B Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f
- Payment Mix: New Payments vs Traditional Payments, In % of transaction volume, 2023
3.3. Instant Economy Consumer Trends in Western Europe
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024.
3.4. Western Europe E-Commerce Market Overview
- Retail E-Commerce Share, in % of Total Retail Sales, 2022-2028f
- Retail E-Commerce Sales, in USD billion, in % of Year-on-Year Change, 2022-2028f
- Online Retail Sales, in USD billion, 2023 & 2028f
3.5. Payments Revenue Trends and Projections in Europe, Middle East, and Africa
- Payments Revenue by Type, Commercial & Consumer in %, 2018 & 2023
- Share of Payment Revenue Value, in %, 2027f
- Payments Revenue Value, in USD trillion, 2013, 2018, 2020- 2023
- Payments Market Growth by Global Region, CAGR (%), 2022 - 2027f
- Payments Market Revenue Share by Global Region, in %, 2027f
4. Western Europe Online Payment Trends
4.1. UK
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Important Factors When Trying New Online Payment Methods, in %, 2024
- Share of Generation Z (Ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024
- Share of Adults Using Selected Payment Methods for Online Purchases, by Payment Method, in %, 2024
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Share of Adults Using Buy Now Pay Later Services, in %, 2022 and 2023
- Cards Transaction Value, in USD trillion, 2023 & 2027f
- Total Payments via Faster Payments and Remote Banking, in billions, 2023 & 2033f
- Total Debit Card Payments, in billions, 2023 & 2033f
- Contactless Debit and Credit Card Payment Volume, in billions, 2023 & 2033f
- Bacs Direct Credit Payment Volume, in billions, 2023 & 2033f
- Direct Debit Payment Volume, in billions, 2023 & 2033f
- Share of Card Payments (Debit and Credit), in %, 2023 & 2033f
- Share of Payments Made via Contactless Debit and Credit Cards, in %, 2033f
- Share of Adults Using Online vs Mobile Banking, in %, 2023
4.2. France
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Share of Online Payment Methods Used by Online Shoppers, in %, 2024
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Top Reasons for Using a Credit Card Online Among Adults Aged 60+, in % of Respondents, 2024
- Factors Influencing Consumers' Pref. When Selecting an Online Payment Method, in %, 2024
- Share of Generation Z (Ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Share of Respondents Familiar With Pay by Bank, in % of Respondents, 2024
- Share of Respondents Who Have Never Used Pay by Bank Online, in %, 2024
- Share of Adults Somewhat Familiar with Pay by Bank, Aged 18-29 and 60+, in %, 2024
- Cards Transaction Value, in USD billion, 2024 & 2028f
- Share of 18-24-Year-Olds Using Contactless Debit Cards, in %, 2023
- Share of 18-24-Year-Olds Using Mobile Payment Services, in %, 2023
- E-Commerce Market Value, in EUR billion, 2022 & 2023
4.3. Germany
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- E-Commerce Payment Methods by Revenue Share, in %, 2023
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Share of Generation Z (ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Share of Young Adults Aged 18-29 Using Pay by Bank Daily or Weekly, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Factors Influencing Consumers' Prefrences When Selecting an Online Payment Method, in %, 2024
- E-Commerce Market Value, in USD billion, 2023 & 2027f
- Breakdown of Payment Methods by Type, in %, 2023
- Cards Transaction Value, in USD billion, 2023 & 2027f
- Breakdown of Card Schemes by Market Share, in %, 2023
4.4. Spain
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Share of Generation Z (Ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Share of Young Adults Aged 18-29 Using Pay by Bank Daily or Weekly, in %, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
4.5. Netherlands
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Share of Consumers Using Pay by Bank at Least Monthly, in %, 2024
- Share of Adults Using Pay by Bank Daily or Weekly, Aged 18-29 and 30-39, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Factors Influencing Consumers' Pref. When Selecting an Online Payment Method, in %, 2024
- Share of Generation Z (ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
4.6. Italy
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Breakdown of Online Transactions by Payment Method, in %, 2023
- Breakdown of Payment Methods by Type, in %, 2023
- Share of Consumers Increasing Card Use for Online vs. In-Store Purchases, in %, 2024
- Breakdown of Gen Z Increasing Card Use for Online and In-Store Purchases, in %, 2024
- Share of Consumers Preferring Credit or Debit Cards for Tracking Expenses & Convenience, in %, 2024
- Share of Consumers Preferences for Digital Payments in Italy and Abroad, in %, 2024
- Share of Millennials Prioritizing Discounts & Benefits Choosing Digital Payment Methods, in %, 2024
- Share of Consumers Prioritizing Discounts & Benefits in Digital Payments, %, 2024
- Main Factors for Choosing Digital Payments Over Cash, in %, 2024
- Breakdown of Card Schemes by Market Share, in %, 2023
- Cards Transaction Value, in USD billion, 2023 & 2027f
- E-Commerce Market Value, in USD billion, 2023 & 2027f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
4.7. Belgium
- Overview of Online Payment Methods and Consumer Preferences, March 2025
4.8. Sweden
- Overview of Online Payment Methods and Consumer Preferences, March 2025
4.9. Austria
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Share of Respondents Planning to Increase Mobile Payment Use in the Next Two Years, in %, 2023
- Breakdown of Digital Wallet Usage by Type, in %, 2024
- Cards Transaction Value, in USD billion, 2024 & 2028f
- Share of Respondents Using Contactless Debit Cards and Cash, in %, 2020-2023
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
4.10. Switzerland
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Share of Respondents Preferring Digital Payment Providers for Payments, in %, 2023
- Share of Mobile Payment Usage, by Payment Method, in %, 2021-2024 (Part 1 of 2)
- Share of Mobile Payment Usage, by Payment Method, in %, 2021-2024 (Part 2 of 2)
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
4.11. Denmark
- Overview of Online Payment Methods and Consumer Preferences, March 2025
4.12. Finland
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Share of Young Adults Aged 18-29 Using Pay by Bank Daily or Weekly, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Share of Generation Z (ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024
- Share of Respondents Using Contactless Debit Cards as the Most Frequent Paym. Meth., in %, 2023
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
4.13. Norway
- Overview of Online Payment Methods and Consumer Preferences, March 2025
4.14. Portugal
- Overview of Online Payment Methods and Consumer Preferences, March 2025
4.15. Ireland
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Share of Respondents Preferring Digital Payment Providers for Payments, in %, 2023
- Share of 18-24-Year-Olds Using Mobile Payment Services, in %, 2023
- Share of 18-24-Year-Olds Using Contactless Debit Cards, in %, 2023
5. Eastern Europe Online Payment Trends
5.1. Turkey
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Payment Methods and Consumer Trends in E-Commerce Overview, April 2025
- Breakdown of Card Schemes by Market Share, in %, 2023
- Breakdown of Payment Methods by Type, in %, 2023
5.2. Poland
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2027f
- Share of Payment Methods Used for Online Purchases, by Age, in % Online Shoppers, 2024
- Share of Payment Methods Used for Online Purchases, by City Size, in % of Online Shoppers, 2024
- Share of Payment Methods Used for Online Purchases, by Gender, in % of Online Shoppers, 2024
- Reasons for Choosing Payment Methods for Online Purchases, by Age, in % Online Shoppers, 2024
- Reasons for Choosing Payment Methods for Online Purchases, by Gender, in % Online Shoppers, 2024
- Share of Online Payment Method Usage, in % of Internet Users, 2024
- Share of BLIK Usage Among Young Adults, Aged 15-24 and 25-34, in %, 2024
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
5.3. Czech Republic
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2027f
- Share of 18-24-Year-Olds Preferring Mobile Wallets (Apple Pay, Google Pay), in %, 2024
- Preferred Payment Methods, in % of Respondents, 2024
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
5.4. Hungary
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2028f
- Mobile Payment Adoption Rate, in %, 2022 & 2023
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
5.5. Greece
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2027f
- Share of Card Transaction Value, by Payment Channel, in %, 2021-2023e
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
5.6. Slovenia
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2024 & 2028f
- Number of Contactless Payment Cards, in millions, 2023 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
5.7. Romania
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2024 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
5.8. Slovakia
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2024 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
5.9. Serbia
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2024 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
5.10. Lithuania
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2024 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
5.11. Bulgaria
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2024 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
5.12. Croatia
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2024 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
5.13. Estonia
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
5.14. Latvia
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
6. Conclusion
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- PayPal
- Apple Pay
- Visa
- Mastercard
- Girocard
- BankAxept
- Vipps
- MB WAY
- Multibanco
- TWINT
- MobilePay
- Klarna
- ViaBill
- Trustly
- Google Pay
- Bizum
- Dankort
- Intesa Sanpaolo
- UniCredit Bank
- Nexi Payments
- BKM Express
- Paycell
- BLIK
- Przelewy24
- PayU
- Revolut
- Yandex.Money
- Allegro
- Vinted
