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Hair Growth Supplements - Global Strategic Business Report

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    Report

  • 381 Pages
  • April 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 6067954
The global market for Hair Growth Supplements was estimated at US$1.6 Billion in 2024 and is projected to reach US$3.8 Billion by 2030, growing at a CAGR of 15.2% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Hair Growth Supplements market.

Global Hair Growth Supplements Market - Key Trends & Drivers Summarized

Is the Growing Concern Over Hair Loss Boosting Demand for Hair Growth Supplements?

The increasing prevalence of hair thinning and hair loss due to stress, poor nutrition, hormonal imbalances, and environmental factors is significantly driving the demand for hair growth supplements. Consumers are seeking solutions beyond topical treatments, turning to ingestible vitamins and nutraceuticals to promote stronger, healthier hair from within. The rising awareness of holistic hair care and the connection between diet and hair health is further fueling interest in supplements containing biotin, collagen, keratin, and adaptogens. However, skepticism regarding product efficacy and concerns over potential side effects pose challenges for manufacturers. Despite these concerns, the market for hair growth supplements continues to grow as consumers increasingly prioritize hair wellness.

How Are Innovations in Nutritional Science Improving Hair Supplement Efficacy?

Advancements in nutritional science are enhancing the effectiveness of hair growth supplements by improving ingredient bioavailability and absorption. Brands are incorporating clinically tested formulas with DHT blockers, amino acids, and essential vitamins that target multiple causes of hair loss. Additionally, plant-based and vegan-friendly formulations are gaining popularity, catering to consumers with dietary restrictions. While scientific validation remains crucial for consumer trust, ongoing research and clinical trials are helping establish credibility in the efficacy of hair growth supplements.

Can Personalized and Subscription-Based Hair Supplements Revolutionize the Market?

The shift toward personalized wellness is influencing the hair supplement industry, with brands offering customized formulas based on individual hair concerns and lifestyle factors. Subscription-based models are also growing, providing convenience and long-term commitment to hair care routines. These services use AI-driven assessments, hair strand analysis, and dietary evaluations to recommend tailored supplement regimens. However, the cost of personalized supplements and consumer trust in AI-based recommendations remain challenges. Despite this, the demand for customized solutions is expected to reshape the hair growth supplement market.

What Is Driving the Growth of the Hair Growth Supplements Market?

The growth in the hair growth supplements market is driven by rising concerns over hair thinning, advancements in nutritional formulations, and the increasing demand for personalized wellness solutions. The expansion of clean-label, plant-based, and scientifically backed supplements is further boosting consumer confidence. Additionally, the influence of digital marketing, celebrity endorsements, and social media-driven testimonials is accelerating market adoption. While regulatory challenges and skepticism about effectiveness persist, the growing focus on holistic hair health is expected to drive sustained demand for hair growth supplements in the coming years.

Report Scope

The report analyzes the Hair Growth Supplements market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments: Type Scope (Single Ingredient, Multi-ingredient); Form Scope (Powder, Gummies & Soft Gels, Tablets, Capsules, Liquid); Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Pharmacies, Drug & Pharma Stores)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Single Ingredient segment, which is expected to reach US$2.7 Billion by 2030 with a CAGR of a 16.5%. The Multi-ingredient segment is also set to grow at 12.3% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $439.1 Million in 2024, and China, forecasted to grow at an impressive 20.4% CAGR to reach $826.1 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Hair Growth Supplements Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Hair Growth Supplements Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Hair Growth Supplements Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of players such as Amway Corporation, Codeage LLC, Country Life, GNC Holdings, Inc. (Harbin Pharmaceutical Group), Hair La Vie and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 42 Featured):

  • Amway Corporation
  • Codeage LLC
  • Country Life
  • GNC Holdings, Inc. (Harbin Pharmaceutical Group)
  • Hair La Vie
  • Hairfinity (Brock Beauty Inc.)
  • Herbalife Nutrition Ltd.
  • HUM Nutrition
  • InVite Health
  • Klaire Labs
  • L`Oréal S.A.
  • Nature`s Bounty
  • New Chapter, Inc.
  • Nutraceutical Wellness Inc. (Unilever)
  • Nutrafol
  • OUAI Haircare (Procter & Gamble)
  • Philip Kingsley Products Ltd.
  • Swisse Wellness Pty Ltd
  • Viva Naturals
  • Viviscal Limited (Church & Dwight Co., Inc.)

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

  • Tariff-adjusted market forecasts by region and segment
  • Analysis of cost and supply chain implications by sourcing and trade exposure
  • Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

  • Finalized tariff impacts and new trade agreement effects
  • Updated projections reflecting global sourcing and cost shifts
  • Expanded country-specific coverage across the industry

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • Tariff Impact on Global Supply Chain Patterns
  • Hair Growth Supplements - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rising Incidence of Hair Thinning and Hair Loss Disorders Throws the Spotlight on Nutraceutical-Based Hair Growth Solutions
  • Growing Consumer Preference for Non-Invasive Hair Regrowth Alternatives Drives Adoption of Oral Hair Growth Supplements
  • Surge in Demand for Beauty-From-Within Products Spurs Growth in Functional Nutrition for Hair Health
  • Expansion of Holistic Wellness Trends Strengthens Business Case for Multivitamins and Botanical-Based Hair Supplements
  • Increasing Popularity of Biotin, Collagen, and Keratin-Enriched Formulas Drives Innovation in Nutrient Synergy for Hair Strength
  • Integration of Adaptogens and Ayurvedic Ingredients Expands Appeal in Natural and Traditional Hair Wellness Categories
  • Growing Influence of Dermatologists and Trichologists in Recommending Hair Growth Supplements Enhances Consumer Trust
  • Proliferation of Social Media Influencer Marketing and Real-User Testimonials Accelerates Product Discovery and Brand Credibility
  • Emergence of Personalized Supplement Regimens Tailored to Hair Type, Lifestyle, and Nutrient Deficiencies Propels Market Customization
  • Rise in Male Grooming and Hair Loss Awareness Expands Addressable Market for Gender-Neutral and Male-Specific Hair Supplements
  • Development of Vegan, Gluten-Free, and Allergen-Free Formulas Aligns with Clean Label and Inclusive Nutrition Movements
  • Shift Toward Gummies, Chewables, and Liquid Formats Enhances Consumer Compliance and Brand Differentiation
  • Expansion of E-Commerce and DTC Subscription Models Boosts Product Accessibility and Repeat Purchase Behavior
  • Regulatory Scrutiny and Claims Transparency Drive Demand for Clinically Tested, Science-Backed Formulations
  • Increased Focus on Postpartum and Hormonal Hair Loss Solutions Spurs Growth in Women's Health-Targeted Hair Supplements
  • Rising Use of Hair Supplements in Conjunction with Topical Serums and Scalp Treatments Encourages Cross-Sell Opportunities
  • Advancements in Nutrigenomics and Gut-Hair Axis Research Support Development of Next-Generation Hair Wellness Products
  • Elevated Demand for Stress-Related Hair Fall Management Creates Opportunities for Anti-Stress and Sleep-Enhancing Supplements
  • Challenges Around Counterfeit Products and Overclaiming Drive Need for Third-Party Certifications and Quality Assurance
  • Brand Collaborations with Wellness Influencers and Lifestyle Coaches Drive Premiumization and Community Engagement
  • Shift in Consumer Mindset Toward Preventive Hair Health Encourages Early Adoption Among Younger Demographics
  • Increased Distribution in Pharmacies, Health Stores, and Beauty Clinics Expands Multi-Channel Retail Footprint Globally
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Hair Growth Supplements Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Hair Growth Supplements by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 3: World Historic Review for Hair Growth Supplements by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 4: World 15-Year Perspective for Hair Growth Supplements by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
  • TABLE 5: World Recent Past, Current & Future Analysis for Single Ingredient by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 6: World Historic Review for Single Ingredient by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 7: World 15-Year Perspective for Single Ingredient by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 8: World Recent Past, Current & Future Analysis for Multi-ingredient by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 9: World Historic Review for Multi-ingredient by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 10: World 15-Year Perspective for Multi-ingredient by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 11: World Recent Past, Current & Future Analysis for Online Pharmacies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 12: World Historic Review for Online Pharmacies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 13: World 15-Year Perspective for Online Pharmacies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 14: World Recent Past, Current & Future Analysis for Drug & Pharma Stores by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 15: World Historic Review for Drug & Pharma Stores by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 16: World 15-Year Perspective for Drug & Pharma Stores by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 17: World Recent Past, Current & Future Analysis for Supermarkets / Hypermarkets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 18: World Historic Review for Supermarkets / Hypermarkets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 19: World 15-Year Perspective for Supermarkets / Hypermarkets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 20: World Recent Past, Current & Future Analysis for Specialty Stores by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 21: World Historic Review for Specialty Stores by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 22: World 15-Year Perspective for Specialty Stores by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 23: World Recent Past, Current & Future Analysis for Powder by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 24: World Historic Review for Powder by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 25: World 15-Year Perspective for Powder by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 26: World Recent Past, Current & Future Analysis for Gummies & Soft Gels by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 27: World Historic Review for Gummies & Soft Gels by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 28: World 15-Year Perspective for Gummies & Soft Gels by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 29: World Recent Past, Current & Future Analysis for Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 30: World Historic Review for Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 31: World 15-Year Perspective for Tablets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 32: World Recent Past, Current & Future Analysis for Capsules by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 33: World Historic Review for Capsules by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 34: World 15-Year Perspective for Capsules by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 35: World Recent Past, Current & Future Analysis for Liquid by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 36: World Historic Review for Liquid by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 37: World 15-Year Perspective for Liquid by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
III. MARKET ANALYSIS
  • UNITED STATES
  • Hair Growth Supplements Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • CANADA
  • JAPAN
  • Hair Growth Supplements Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • CHINA
  • Hair Growth Supplements Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • EUROPE
  • Hair Growth Supplements Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • FRANCE
  • Hair Growth Supplements Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • GERMANY
  • Hair Growth Supplements Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • ITALY
  • UNITED KINGDOM
  • Hair Growth Supplements Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • SPAIN
  • RUSSIA
  • REST OF EUROPE
  • ASIA-PACIFIC
  • Hair Growth Supplements Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • AUSTRALIA
  • Hair Growth Supplements Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
  • INDIA
  • Hair Growth Supplements Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
  • SOUTH KOREA
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • Hair Growth Supplements Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • Hair Growth Supplements Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA
  • Hair Growth Supplements Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amway Corporation
  • Codeage LLC
  • Country Life
  • GNC Holdings, Inc. (Harbin Pharmaceutical Group)
  • Hair La Vie
  • Hairfinity (Brock Beauty Inc.)
  • Herbalife Nutrition Ltd.
  • HUM Nutrition
  • InVite Health
  • Klaire Labs
  • L`Oréal S.A.
  • Nature`s Bounty
  • New Chapter, Inc.
  • Nutraceutical Wellness Inc. (Unilever)
  • Nutrafol
  • OUAI Haircare (Procter & Gamble)
  • Philip Kingsley Products Ltd.
  • Swisse Wellness Pty Ltd
  • Viva Naturals
  • Viviscal Limited (Church & Dwight Co., Inc.)

Table Information