The global market for Pet Calming Products was estimated at US$16.7 Billion in 2024 and is projected to reach US$21.6 Billion by 2030, growing at a CAGR of 4.3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Pet Calming Products market.
Pet calming products work by soothing the pet’s nervous system and creating a calming environment. For example, pheromone-based sprays and diffusers release synthetic pheromones that replicate the calming signals released by mother animals, helping to calm pets in stressful situations. Other products, such as calming collars, release soothing natural scents that promote relaxation and reduce fear-related behaviors. Chews and supplements, often made with herbal ingredients or CBD, can help to reduce anxiety from the inside out by supporting the pet’s natural relaxation response. These products are often used in conjunction with training and behavioral management techniques to improve pets` overall well-being and reduce stress-related behaviors.
The increasing adoption of pets, especially during the COVID-19 pandemic, has also contributed to market growth. With more people adopting pets, particularly younger generations, there is a growing need for products that help manage pet behavior and well-being. In addition, many pet owners are becoming more aware of the available solutions to manage anxiety and stress in pets without resorting to medications, which has driven demand for natural, non-invasive calming products.
The shift toward holistic and natural products in the broader pet care market is another key factor contributing to the growth of pet calming products. Consumers are increasingly looking for natural solutions for both their pets and themselves, which has led to the rise of calming products that use natural ingredients such as valerian root, CBD, and pheromones. These products are appealing to pet owners who prefer to avoid chemical treatments and are seeking safer, more natural alternatives to help manage their pets` anxiety.
Another trend is the growing personalization of calming products. As pet owners become more attuned to their pets` specific needs, there is an increasing demand for customized calming solutions. Pet calming products that are tailored to the breed, age, size, and anxiety triggers of individual pets are gaining traction. For example, calming collars or sprays might be designed for specific stressors, such as travel, separation anxiety, or loud noises. Personalization also includes products that are designed for particular life stages or health conditions, offering more precise solutions for managing anxiety.
Advancements in smart technology for pet care are also shaping the future of the pet calming products market. Smart pet devices, such as wearable calming collars or anxiety-relieving diffusers that can be controlled through mobile apps, are becoming more popular. These devices can track the pet`s behavior, monitor stress levels, and deliver calming interventions in real time. As smart home technologies continue to grow, integrating calming devices with other smart pet products will enable pet owners to provide more effective and efficient anxiety management for their pets.
The rising demand for natural, non-invasive solutions for pet care is another key driver of the market. Pet owners are increasingly looking for alternatives to pharmaceutical treatments, which may have side effects, and are turning to calming products that use natural ingredients like valerian root, lavender, or pheromones. Additionally, the growing acceptance of CBD in pet products has opened new market opportunities. As pet owners seek holistic solutions for managing anxiety, natural calming products are expected to see continued growth.
Rising pet ownership rates, particularly among younger generations, are also contributing to the market`s expansion. Millennials and Gen Z pet owners are more likely to view their pets as family members and are willing to invest in products that enhance their pets’ well-being. As more people adopt pets and become more attuned to their emotional and behavioral needs, the demand for pet calming products is expected to rise. The increasing availability of these products through online retailers, pet stores, and veterinary clinics also makes it easier for pet owners to access calming solutions, further driving market growth.
Finally, the expanding awareness of the benefits of preventative care and early intervention in pet health is encouraging the use of calming products. Pet owners are seeking ways to prevent anxiety-related issues from escalating, and calming products offer a simple, proactive approach to improving their pets` emotional well-being. As the market continues to evolve, the combination of natural solutions, advancements in product technology, and increasing consumer demand for holistic pet care will drive continued growth in the pet calming products market.
Segments: Pet Type (Dogs, Cats, Other Pet Types); Product Type (Snack & Treats, Food & Supplements, Gel & Ointment, Spray & Mist, Other Product Types); Ingredient Type (Melatonin, L-theanine, Vitamin B1, Herbal Ingredients, Other Ingredient Types); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
Global Pet Calming Products Market - Key Trends & Drivers Summarized
What Are Pet Calming Products and How Do They Work?
Pet calming products are designed to reduce anxiety, stress, and behavioral problems in pets, particularly dogs and cats. These products can take various forms, including sprays, diffusers, collars, treats, chews, and supplements, all aimed at providing relief from common stressors such as loud noises, separation anxiety, travel, or new environments. The active ingredients in many calming products often mimic natural pheromones or use herbal ingredients, such as valerian root, chamomile, or CBD oil, which are known for their calming effects on both humans and animals.Pet calming products work by soothing the pet’s nervous system and creating a calming environment. For example, pheromone-based sprays and diffusers release synthetic pheromones that replicate the calming signals released by mother animals, helping to calm pets in stressful situations. Other products, such as calming collars, release soothing natural scents that promote relaxation and reduce fear-related behaviors. Chews and supplements, often made with herbal ingredients or CBD, can help to reduce anxiety from the inside out by supporting the pet’s natural relaxation response. These products are often used in conjunction with training and behavioral management techniques to improve pets` overall well-being and reduce stress-related behaviors.
Why Is the Pet Calming Products Market Expanding?
The pet calming products market is expanding due to the growing awareness of pet mental health, the increasing adoption of pets, and the rising demand for non-invasive, natural solutions for anxiety and stress. One of the major drivers is the growing recognition of the importance of mental and emotional health for pets. As pets are increasingly considered family members, pet owners are becoming more proactive in addressing behavioral issues related to anxiety, stress, and fear. Conditions like separation anxiety, fear of loud noises (such as thunderstorms or fireworks), and travel anxiety are common among pets, and calming products are seen as an effective way to alleviate these symptoms and improve their quality of life.The increasing adoption of pets, especially during the COVID-19 pandemic, has also contributed to market growth. With more people adopting pets, particularly younger generations, there is a growing need for products that help manage pet behavior and well-being. In addition, many pet owners are becoming more aware of the available solutions to manage anxiety and stress in pets without resorting to medications, which has driven demand for natural, non-invasive calming products.
The shift toward holistic and natural products in the broader pet care market is another key factor contributing to the growth of pet calming products. Consumers are increasingly looking for natural solutions for both their pets and themselves, which has led to the rise of calming products that use natural ingredients such as valerian root, CBD, and pheromones. These products are appealing to pet owners who prefer to avoid chemical treatments and are seeking safer, more natural alternatives to help manage their pets` anxiety.
What Key Trends Are Shaping the Future of Pet Calming Products?
The future of the pet calming products market is shaped by several key trends, including the growing use of CBD in pet products, increased personalization of calming solutions, and advancements in smart technology for pet anxiety management. One major trend is the increasing use of CBD as an ingredient in pet calming products. As research into the potential benefits of CBD continues to expand, more pet owners are turning to CBD-based calming products, including treats, oils, and capsules, to help alleviate anxiety and stress in pets. CBD is thought to interact with the pet`s endocannabinoid system to promote relaxation and reduce anxiety, and its rising popularity in human wellness has translated into an increasing number of pet products that feature CBD as an active ingredient.Another trend is the growing personalization of calming products. As pet owners become more attuned to their pets` specific needs, there is an increasing demand for customized calming solutions. Pet calming products that are tailored to the breed, age, size, and anxiety triggers of individual pets are gaining traction. For example, calming collars or sprays might be designed for specific stressors, such as travel, separation anxiety, or loud noises. Personalization also includes products that are designed for particular life stages or health conditions, offering more precise solutions for managing anxiety.
Advancements in smart technology for pet care are also shaping the future of the pet calming products market. Smart pet devices, such as wearable calming collars or anxiety-relieving diffusers that can be controlled through mobile apps, are becoming more popular. These devices can track the pet`s behavior, monitor stress levels, and deliver calming interventions in real time. As smart home technologies continue to grow, integrating calming devices with other smart pet products will enable pet owners to provide more effective and efficient anxiety management for their pets.
What Are the Key Drivers of Growth in the Pet Calming Products Market?
The growth of the pet calming products market is driven by several key factors, including the increasing awareness of pet anxiety, the growing demand for natural and non-invasive solutions, and the rising pet ownership rates. One of the primary drivers is the increasing recognition of anxiety and stress as significant health issues for pets. Pet owners are becoming more aware of behavioral issues like separation anxiety, fear of noise, or travel stress, and are seeking ways to address these problems without resorting to medications. As pets are often considered family members, owners are eager to improve their pets’ quality of life, and calming products offer a safe and effective way to do so.The rising demand for natural, non-invasive solutions for pet care is another key driver of the market. Pet owners are increasingly looking for alternatives to pharmaceutical treatments, which may have side effects, and are turning to calming products that use natural ingredients like valerian root, lavender, or pheromones. Additionally, the growing acceptance of CBD in pet products has opened new market opportunities. As pet owners seek holistic solutions for managing anxiety, natural calming products are expected to see continued growth.
Rising pet ownership rates, particularly among younger generations, are also contributing to the market`s expansion. Millennials and Gen Z pet owners are more likely to view their pets as family members and are willing to invest in products that enhance their pets’ well-being. As more people adopt pets and become more attuned to their emotional and behavioral needs, the demand for pet calming products is expected to rise. The increasing availability of these products through online retailers, pet stores, and veterinary clinics also makes it easier for pet owners to access calming solutions, further driving market growth.
Finally, the expanding awareness of the benefits of preventative care and early intervention in pet health is encouraging the use of calming products. Pet owners are seeking ways to prevent anxiety-related issues from escalating, and calming products offer a simple, proactive approach to improving their pets` emotional well-being. As the market continues to evolve, the combination of natural solutions, advancements in product technology, and increasing consumer demand for holistic pet care will drive continued growth in the pet calming products market.
Report Scope
The report analyzes the Pet Calming Products market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.Segments: Pet Type (Dogs, Cats, Other Pet Types); Product Type (Snack & Treats, Food & Supplements, Gel & Ointment, Spray & Mist, Other Product Types); Ingredient Type (Melatonin, L-theanine, Vitamin B1, Herbal Ingredients, Other Ingredient Types); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Dogs segment, which is expected to reach US$11.6 Billion by 2030 with a CAGR of a 3.5%. The Cats segment is also set to grow at 5.6% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $4.6 Billion in 2024, and China, forecasted to grow at an impressive 7.7% CAGR to reach $4.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Pet Calming Products Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Pet Calming Products Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Pet Calming Products Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Adaptil, Bach Rescue Remedy Pets, Beaphar, CEVA (ADAPTIL), GARMON CORP. (NaturVet) and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Select Competitors (Total 42 Featured):
- Adaptil
- Bach Rescue Remedy Pets
- Beaphar
- CEVA (ADAPTIL)
- GARMON CORP. (NaturVet)
- Greenies
- Kradle
- Nestlé Purina Petcare
- NOW Foods
- Nutramax Laboratories
- Pet Naturals
- Pet Remedy
- PetHonesty
- PetIQ, LLC
- ThunderWorks
- Vetoquinol
- VetriScience Laboratories
- Virbac
- Zesty Paws
- Zoetis Inc.
Tariff Impact Analysis: Key Insights for 2025
Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
What’s Included in This Edition:
- Tariff-adjusted market forecasts by region and segment
- Analysis of cost and supply chain implications by sourcing and trade exposure
- Strategic insights into geographic shifts
Buyers receive a free July 2025 update with:
- Finalized tariff impacts and new trade agreement effects
- Updated projections reflecting global sourcing and cost shifts
- Expanded country-specific coverage across the industry
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adaptil
- Bach Rescue Remedy Pets
- Beaphar
- CEVA (ADAPTIL)
- GARMON CORP. (NaturVet)
- Greenies
- Kradle
- Nestlé Purina Petcare
- NOW Foods
- Nutramax Laboratories
- Pet Naturals
- Pet Remedy
- PetHonesty
- PetIQ, LLC
- ThunderWorks
- Vetoquinol
- VetriScience Laboratories
- Virbac
- Zesty Paws
- Zoetis Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 480 |
| Published | April 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 16.7 Billion |
| Forecasted Market Value ( USD | $ 21.6 Billion |
| Compound Annual Growth Rate | 4.3% |
| Regions Covered | Global |
