Air Fryers - Global Strategic Business Report

The global market for Air Fryers was estimated at US$1.3 Billion in 2024 and is projected to reach US$1.9 Billion by 2030, growing at a CAGR of 6.5% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Air Fryers market.

Global Air Fryers Market - Key Trends & Drivers Summarized

What Is Driving the Surge in Air Fryer Popularity Among Consumers?

The growing consumer emphasis on healthier cooking alternatives has propelled air fryers into the spotlight as a modern kitchen essential. Unlike traditional frying methods, air fryers use hot air circulation to achieve the crisp texture of fried foods with significantly less oil, appealing to health-conscious individuals. With rising awareness about the health risks associated with excessive oil consumption, such as obesity and cardiovascular diseases, consumers are increasingly gravitating toward this appliance as a guilt-free solution for preparing fried foods.

Moreover, the versatility of air fryers has expanded their appeal. From frying and baking to grilling and roasting, these appliances cater to a wide range of culinary needs, making them a staple in modern kitchens. The convenience offered by compact, multi-functional air fryers has made them especially popular among urban households with limited kitchen space. Additionally, the increasing prevalence of quick, on-the-go lifestyles has further fueled demand, as air fryers enable faster meal preparation without compromising on taste or texture.

How Are Technological Advancements Transforming the Air Fryer Market?

Technological innovation has played a pivotal role in shaping the air fryer market, introducing features that enhance user experience and efficiency. Modern air fryers are equipped with advanced temperature controls, pre-set cooking programs, and digital displays, allowing users to achieve precision and consistency in their cooking. Additionally, manufacturers are incorporating smart connectivity features, enabling users to monitor and control their appliances remotely through smartphone apps. These developments resonate with tech-savvy consumers who value the integration of smart technologies in their daily routines.

The introduction of energy-efficient air fryers has also driven market growth, addressing consumer concerns about electricity consumption. New models utilize advanced heating elements and insulation technologies to reduce energy usage, making them more sustainable. Furthermore, advancements in non-stick coatings and durable materials have improved the overall longevity and ease of maintenance of air fryers. Such innovations have not only elevated the functionality of air fryers but also strengthened their appeal as a long-term investment for health-focused cooking.

What Regional Trends Are Driving Air Fryer Adoption?

The adoption of air fryers varies across regions, shaped by cultural preferences and economic factors. North America dominates the market, driven by a strong emphasis on healthy eating habits and the popularity of quick, convenient cooking solutions. The rising prevalence of home-cooked meals, accelerated by remote work and pandemic-induced lifestyle changes, has further boosted demand in the region.

In Europe, the market is fueled by a growing focus on reducing oil consumption and embracing sustainable, energy-efficient kitchen appliances. Countries like Germany, France, and the UK are witnessing a surge in air fryer sales, supported by an increasing number of health-conscious consumers. Meanwhile, the Asia-Pacific region is experiencing rapid growth, driven by urbanization, rising disposable incomes, and changing dietary habits. Countries like China and India, with their burgeoning middle-class populations, are emerging as key markets for air fryers. The region's growing interest in Western-style cooking methods and international cuisines is also contributing to the expanding market for air fryers.

What Drives Growth in the Air Fryers Market?

The growth in the Air Fryers market is driven by several factors, including shifting consumer preferences, technological advancements, and expanding end-use applications. One of the key drivers is the increasing consumer focus on healthier eating, which has heightened demand for appliances that reduce oil consumption while preserving flavor and texture. The rise of smart kitchens has also played a significant role, as consumers seek technologically advanced appliances that integrate seamlessly into connected home ecosystems.

The surge in e-commerce has made air fryers more accessible, with online platforms offering a diverse range of options at competitive prices. Additionally, the growing adoption of air fryers among younger demographics, who value convenience and multi-functionality, has driven market expansion. Regional trends, such as urbanization and the influence of global culinary practices, have further contributed to the rising popularity of air fryers. Moreover, increasing product customization, such as larger-capacity models for families and compact versions for single-person households, has broadened the market's appeal, ensuring sustained growth in the years ahead.

Scope of Study:

The report analyzes the Air Fryers market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Device Type (Automatic Air Fryers, Manual Air Fryers), Capacity (Up to 4 Liters, 4 Liters to 6 Liters, 6 Liters to 8 Liters, Above 8 Liters); Application (Residential Application, Commercial Application); Distribution Channel (Online Distribution Channel, Offline Distribution Channel)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Automatic Air Fryers segment, which is expected to reach US$1.1 Billion by 2030 with a CAGR of a 7.8%. The Manual Air Fryers segment is also set to grow at 4.6% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $348.9 Million in 2024, and China, forecasted to grow at an impressive 10.4% CAGR to reach $389.0 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Air Fryers Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Air Fryers Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Air Fryers Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Black & Decker, Inc., Cosori, Cuisinart, GoWISE USA, Hamilton Beach Brands, Inc. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 47 companies featured in this Air Fryers market report include:

• Black & Decker, Inc.
• Cosori
• Cuisinart
• GoWISE USA
• Hamilton Beach Brands, Inc.
• Havells India Ltd.
• Instant Brands Inc.
• Koninklijke Philips N.V.
• SharkNinja Operating LLC
• TTK Prestige Ltd.
• Breville Group Limited
• Dash

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.