Culinary Tourism - Global Strategic Business Report

The global market for Culinary Tourism was estimated at US$13.2 Billion in 2024 and is projected to reach US$39.8 Billion by 2030, growing at a CAGR of 20.2% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Culinary Tourism market.

Global Culinary Tourism Market - Key Trends & Growth Drivers Summarized

Why Is Culinary Tourism Becoming a Major Global Travel Trend?

Culinary tourism has emerged as a significant travel trend, driven by a growing global fascination with authentic food experiences and cultural immersion. Unlike traditional tourism, which primarily focuses on sightseeing, culinary tourism emphasizes local cuisines, food traditions, and gastronomic heritage as central elements of the travel experience. Travelers are increasingly seeking destinations known for their diverse food offerings, from street food markets and Michelin-starred restaurants to traditional cooking classes and farm-to-table experiences. This shift in travel behavior is fueled by social media, food influencers, and the popularity of culinary-focused television shows, which have inspired travelers to explore the world through its flavors.

The demand for experiential travel has further propelled the rise of culinary tourism, as travelers seek hands-on activities such as vineyard tours, culinary workshops, and foraging excursions. Countries with strong culinary identities, such as Italy, France, Japan, Thailand, and Mexico, have capitalized on this trend by offering immersive food-related experiences that attract both domestic and international tourists. Additionally, the rise of food festivals and gastronomic events has positioned cities and regions as prime culinary destinations. While the COVID-19 pandemic temporarily slowed global travel, it also heightened consumer interest in food as a cultural and emotional connection, leading to a resurgence of culinary tourism as travel restrictions eased.

What Are the Emerging Trends Transforming the Culinary Tourism Industry?

Several emerging trends are reshaping the culinary tourism landscape, making food-based travel more dynamic and inclusive. One of the most notable trends is the rise of sustainable and farm-to-table dining experiences. Conscious travelers are increasingly prioritizing ethical food sourcing, organic farming practices, and locally produced ingredients. Destinations are responding by promoting eco-friendly culinary experiences, such as agritourism, where visitors can participate in farm visits, artisanal cheese-making, and sustainable seafood harvesting. Additionally, plant-based and vegan culinary tourism is gaining momentum, with many destinations offering specialized food tours that cater to health-conscious and environmentally aware travelers.

Another key trend is the integration of technology in culinary tourism. Digital platforms, mobile apps, and virtual reality (VR) experiences are making it easier for travelers to discover local food scenes and book unique dining experiences. AI-powered restaurant recommendations, food discovery apps, and augmented reality (AR) menu translations are enhancing accessibility for international tourists. Additionally, the growing interest in heritage and indigenous cuisines is leading to the revival of traditional cooking methods, with travelers seeking authentic experiences such as cooking with local chefs, tasting heirloom recipes, and learning about forgotten culinary traditions. These trends are not only enriching the travel experience but also fostering cultural exchange and economic opportunities for local communities.

How Are Market Trends and Government Initiatives Influencing Culinary Tourism?

The global culinary tourism market is being shaped by evolving consumer preferences, market innovations, and government initiatives aimed at promoting gastronomy as a key tourism driver. Many countries have recognized the economic potential of culinary tourism and are actively investing in food-based travel initiatives. For example, Spain has positioned itself as a global food capital with extensive marketing campaigns highlighting its tapas culture and Michelin-starred restaurants. Similarly, Thailand’s government has launched programs that showcase street food as a cultural treasure, drawing millions of tourists each year.

Market trends indicate that the demand for authentic, immersive dining experiences is at an all-time high, leading to the growth of culinary travel agencies, specialized food tour operators, and boutique culinary retreats. Additionally, the rise of remote work and digital nomad culture has influenced the culinary tourism industry, as long-term travelers seek out diverse food experiences while staying in foreign destinations for extended periods. Governments are also introducing food and wine trails, heritage food tours, and culinary diplomacy programs to enhance their tourism appeal. However, challenges such as over-tourism in popular food destinations, rising food costs, and climate-related impacts on agricultural production remain concerns that need to be addressed to ensure sustainable growth in the industry.

What Is Driving the Growth of the Culinary Tourism Market?

The growth in the culinary tourism market is driven by several factors, including increasing disposable income, changing travel behaviors, and the rise of social media influence on food culture. The expansion of the middle class in emerging markets has led to greater spending on travel and food experiences, fueling demand for gastronomic tourism. Additionally, the shift toward experiential travel has made culinary experiences a primary motivator for choosing travel destinations. Tourists are no longer just looking for iconic landmarks - they want to taste regional specialties, participate in cooking classes, and engage with local food artisans.

End-use expansion is another key driver, with culinary tourism becoming a significant part of luxury travel, adventure tourism, wellness retreats, and cultural heritage experiences. The rise of themed food festivals, wine tours, and street food explorations has also contributed to market expansion. The role of digital content, including food vlogs, travel documentaries, and Instagram-driven food trends, has further accelerated interest in global cuisines, inspiring travelers to visit specific destinations for unique culinary experiences. Additionally, partnerships between hospitality providers, airlines, and tourism boards are enhancing accessibility to culinary experiences, making it easier for travelers to plan food-focused trips. As the culinary tourism sector continues to evolve, it is expected to witness sustained growth, with new innovations and personalized food experiences shaping the future of global travel.

Report Scope

The report analyzes the Culinary Tourism market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments: Activity (Food Festivals, Cooking Classes, Culinary Trails, Restaurants, Other Activities); Booking Mode (Direct Travel Booking Mode, Online Travel Agencies (OTA) Booking Mode, Tour Operators Booking Mode); Tourist Type (Existential Tourist, Experimental Tourist, Diversionary Tourist, Recreational Tourist)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Food Festivals segment, which is expected to reach US$14.9 Billion by 2030 with a CAGR of a 23.1%. The Cooking Classes segment is also set to grow at 20.4% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $3.6 Billion in 2024, and China, forecasted to grow at an impressive 26.9% CAGR to reach $9.2 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Culinary Tourism Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Culinary Tourism Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Culinary Tourism Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Artisans of Leisure, Caspin Journeys, Culinary Adventure Co., Culinary Backstreets, EF Go Ahead Tours and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 36 Featured):

• Artisans of Leisure
• Caspin Journeys
• Culinary Adventure Co.
• Culinary Backstreets
• EF Go Ahead Tours
• Explore Worldwide
• Feel Free Travel
• Food `n Road
• Forks on the Road
• Globus
• Gourmet On Tour
• Indochina Today Travel
• International Culinary Tours
• Intrepid Travel
• Prague Best Experience
• Secret Food Tours
• The International Kitchen
• Trafalgar
• Traveling Spoon
• WeVenture

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry