Retail Media Platforms - Global Strategic Business Report

The global market for Retail Media Platforms was estimated at US$17.0 Billion in 2024 and is projected to reach US$25.9 Billion by 2030, growing at a CAGR of 7.2% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Retail Media Platforms market.

Global Retail Media Platform Market - Key Trends & Drivers Summarized

Why Are Retail Media Platforms Gaining Traction Among Brands and Advertisers?

Retail media platforms are revolutionizing the way brands connect with consumers by offering targeted advertising opportunities within retail ecosystems. These platforms provide advertisers with access to valuable first-party data, enabling them to deliver personalized and contextually relevant ads at key moments of the shopping journey. With traditional digital advertising facing challenges related to privacy regulations and cookie deprecation, retail media platforms have emerged as a viable alternative for brands seeking to maximize engagement and conversions. The rise of online marketplaces, direct-to-consumer (DTC) brands, and digital-first retailers has further propelled the adoption of retail media platforms as a core component of marketing strategies.

How Are AI and Automation Enhancing the Efficiency of Retail Media Platforms?

Advancements in AI-powered ad targeting, predictive analytics, and automated campaign optimization have significantly improved the effectiveness of retail media platforms. Machine learning algorithms analyze consumer behavior in real-time, allowing advertisers to adjust their bids, messaging, and creative assets for maximum impact. The use of dynamic ad placements and automated A/B testing has further enhanced ad relevance, improving customer engagement rates. Additionally, AI-driven attribution models are helping brands measure the impact of their retail media investments, enabling data-driven decision-making. These technological advancements are making retail media platforms a powerful tool for advertisers looking to maximize their marketing ROI.

What Market Trends Are Influencing the Adoption of Retail Media Platforms?

The growing demand for integrated commerce-driven advertising solutions has fueled the expansion of retail media platforms. Brands are increasingly investing in self-service ad platforms that provide greater control over campaign management and performance tracking. Additionally, the convergence of e-commerce and digital advertising has led to the rise of 'shoppable ads,' allowing consumers to make purchases directly from interactive ad formats. The proliferation of mobile shopping and voice commerce has also created new opportunities for retail media platforms to deliver personalized advertising experiences across multiple touchpoints. As retailers continue to expand their advertising capabilities, retail media platforms are becoming an essential part of modern marketing strategies.

What Are the Key Growth Drivers of the Retail Media Platform Market?

The growth in the global retail media platform market is driven by the increasing shift toward data-driven advertising, advancements in AI-powered ad optimization, and the rise of commerce-integrated marketing strategies. The expansion of digital retail ecosystems, including online marketplaces and mobile commerce, has further boosted demand for retail media solutions. Additionally, the growing focus on performance-based advertising and real-time campaign analytics is encouraging brands to invest in retail media platforms. The integration of omnichannel marketing capabilities, including in-store digital displays and personalized email promotions, is also driving market growth. As brands and retailers seek more effective ways to engage consumers, retail media platforms are expected to become a dominant force in digital advertising.

Report Scope

The report analyzes the Retail Media Platforms market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments: Advertising Format (Display Ads, Search Ads, Sponsored Content, Others); Platform Type (Retailer-Owned Media Networks, Third-Party Media Networks, Integrated Media Platforms); Deployment (Cloud, On-Premise); Vertical (Consumer Packaged Goods, Electronics & Technology, Apparel & Fashion, Grocery & Food Delivery, Beauty & Personal Care, Others)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Display Ads segment, which is expected to reach US$12.0 Billion by 2030 with a CAGR of a 8.9%. The Search Ads segment is also set to grow at 4.7% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $4.6 Billion in 2024, and China, forecasted to grow at an impressive 11.6% CAGR to reach $5.5 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Retail Media Platforms Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Retail Media Platforms Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Retail Media Platforms Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Albertsons Media Collective, Alibaba Alimama, Amazon Ads, ASOS Media Group, Best Buy Ads and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 32 Featured):

• Albertsons Media Collective
• Alibaba Alimama
• Amazon Ads
• ASOS Media Group
• Best Buy Ads
• Bunnings Hammer Media
• Carrefour Links
• Coles 360
• CVS Media Exchange
• eBay Ads
• Etsy Ads
• Flipkart Ads
• Home Depot Retail Media+
• Instacart Ads
• JD.com JD Media
• Kroger Precision Marketing
• Lowe`s One Roof Media Network
• Macy`s Media Network
• Mercado Libre Advertising
• Otto Group Media

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry