Canned Tuna - Global Strategic Business Report

The global market for Canned Tuna was estimated at US$19.6 Billion in 2024 and is projected to reach US$23.8 Billion by 2030, growing at a CAGR of 3.3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Canned Tuna market.

Global “Canned Tuna” Market - Key Trends & Drivers Summarized

Why Is Canned Tuna Swimming into Every Kitchen Worldwide?

Canned tuna has cemented its place as a global pantry essential thanks to its convenience, affordability, and high nutritional value - rich in protein and omega-3s. Available in various cuts and preserved in oil, brine, or water, it caters to diverse taste preferences and meal formats. Its versatility makes it popular in sandwiches, salads, pastas, and more, appealing to both home cooks and foodservice operators. It's also valued for its long shelf life, making it ideal for emergencies and on-the-go consumption. Demand is steady in developed markets like the U.S., Europe, and Japan, while rising urbanization and westernized diets are boosting adoption in Asia and Latin America. Sustainability has become a focus, driving interest in pole-and-line caught tuna and MSC-certified products. Budget-conscious consumers increasingly turn to canned tuna as a reliable protein source during economic uncertainty, adding to its resilience across income levels.

Who's Hooking Global Demand? Where Is the Market Anchored?

Production is concentrated in nations with rich marine resources and low labor costs, including Thailand, Ecuador, and the Philippines - Thailand being the leading global processor. Major importers like the U.S., Spain, Italy, and Japan show strong demand shaped by cultural and culinary preferences. Southern Europe favors gourmet-style canned tuna, while North America is seeing growth in private labels and value packs. Japan prefers higher-end albacore, and China is emerging as both consumer and producer. Trade flows are influenced by international regulations, tariffs, and sustainability quotas. E-commerce is also reshaping retail dynamics, fueling demand for specialty and artisanal tuna products. Logistics capabilities, free trade agreements, and export certifications play critical roles in maintaining competitive global supply chains.

How Is Innovation Shaping the Canned Tuna of Tomorrow?

The industry is embracing technological innovation across processing, packaging, and sustainability. Automation in loining, cleaning, and sealing has improved efficiency and hygiene. High-pressure processing and flash-freezing enhance safety and quality. Smart packaging - like pouches and QR code labels - caters to consumer convenience and transparency demands. Sustainability tech such as blockchain and vessel tracking is improving traceability and combating IUU fishing. There's also a push toward new flavors and formats, from spicy fusions to protein-enriched tuna snacks. Nutritional enhancements and sodium-reduced variants are targeting health-focused consumers. Advanced robotics and AI-driven quality checks are reducing labor dependency and increasing consistency, helping producers scale while meeting evolving global standards.

What's Powering the Surge in Canned Tuna Demand Worldwide?

The growth in the canned tuna market is driven by several factors: evolving dietary habits, expanding usage across meals, and tech-driven efficiency. Urbanization and rising demand for protein-rich, ready-to-eat meals are core demand drivers. Consumers seeking healthier, high-protein diets - especially among millennials and fitness enthusiasts - are embracing tuna. Foodservice adoption is expanding, especially in fast-casual and meal-kit categories. Emerging markets are opening up thanks to better cold chains and modern retail formats. Supply chain transparency and eco-labeling are boosting trust among sustainability-conscious buyers. Innovations in packaging and flavor profiles are attracting new demographics, while private label growth is reshaping pricing and competition. New demand from regions like Eastern Europe, Southeast Asia, and the Middle East is widening the market base, ensuring strong growth across segments and geographies.

Scope of Study:

The report analyzes the Canned Tuna market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Product Type (Skipjack Tuna, Yellowfin Tuna, Other Product Types); Distribution Channel (Hypermarkets and Supermarkets Distribution Channel, Specialty Stores Distribution Channel, Online Distribution Channel)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Skipjack Tuna segment, which is expected to reach US$13.3 Billion by 2030 with a CAGR of a 3.8%. The Yellowfin Tuna segment is also set to grow at 3.0% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $5.3 Billion in 2024, and China, forecasted to grow at an impressive 6.2% CAGR to reach $4.7 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Canned Tuna Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Canned Tuna Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Canned Tuna Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as American Tuna, Inc., Bolton Group (Rio Mare), Bumble Bee Foods, LLC, Camil Alimentos S.A., Century Pacific Food, Inc. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 32 companies featured in this Canned Tuna market report include:

• American Tuna, Inc.
• Bolton Group (Rio Mare)
• Bumble Bee Foods, LLC
• Camil Alimentos S.A.
• Century Pacific Food, Inc.
• Chicken of the Sea International
• Dardanel Önentas Gida Sanayi A.S
• Dongwon Industries
• Frinsa Group
• Jealsa Rianxeira, S.A.U.
• Ocean Brands GP
• Princes Group
• PT. Aneka Tuna Indonesia
• Saupiquet
• Sealord Group Ltd
• StarKist Co.
• Thai Union Group PCL
• Tri Marine Group
• Tropical Canning (Thailand) Public Co., Ltd.
• Wild Planet Foods

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.