Fresh Herbs - Global Strategic Business Report

The global market for Fresh Herbs was estimated at US$5.7 Billion in 2024 and is projected to reach US$9.3 Billion by 2030, growing at a CAGR of 8.5% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Fresh Herbs market.

Global Fresh Herbs Market - Key Trends & Drivers Summarized

Why Is the Fresh Herbs Industry Experiencing Increased Consumer Demand?

The global demand for fresh herbs has surged as consumers prioritize natural flavors, health benefits, and culinary diversity. Fresh herbs such as basil, parsley, cilantro, thyme, rosemary, and mint are widely used in home cooking, gourmet dining, and functional beverages, making them an integral part of global cuisine and holistic wellness trends. The shift toward plant-based nutrition, organic ingredients, and clean-label food products has further accelerated market demand for fresh, chemical-free, and sustainably grown herbs.

The increasing popularity of herbal teas, detox beverages, and medicinal plant-based formulations has also expanded the market, with fresh herbs being used for immune support, digestion, and stress relief. Additionally, urban gardening, hydroponic farming, and vertical herb cultivation have enabled year-round production, ensuring a consistent supply of fresh herbs in urban and peri-urban markets. The emergence of farm-to-table restaurants, meal kit delivery services, and e-commerce herb suppliers has further strengthened market access for both consumers and culinary professionals.

How Is Innovation Improving the Cultivation and Distribution of Fresh Herbs?

Advancements in hydroponic and aeroponic farming have transformed the fresh herbs industry, enabling soil-free, pesticide-free cultivation with higher yields and minimal resource consumption. AI-powered irrigation systems, LED-based indoor herb farming, and climate-controlled greenhouses have made it possible to cultivate herbs in controlled environments, reducing the impact of seasonality and weather-related disruptions.

On the distribution side, blockchain-enabled supply chain tracking, vacuum-sealed storage, and active packaging technologies are being used to preserve herb freshness, prevent spoilage, and extend shelf life. Additionally, robotic harvesting and automated sorting systems are enhancing efficiency and labor productivity, ensuring high-quality fresh herbs reach the market with minimal waste.

What Are the Challenges and Market Opportunities in the Fresh Herbs Sector?

The fresh herbs industry faces challenges such as short shelf life, transportation losses, and fluctuating market demand. Herbs are highly perishable, requiring specialized cold storage and fast distribution networks to maintain quality. Additionally, labor shortages and high production costs for organic and hydroponic herbs pose challenges for small-scale farmers.

However, opportunities for market expansion exist in the functional food and wellness sector, where fresh herbs are increasingly used in herbal infusions, organic skincare, and plant-based health supplements. The growth of online herb marketplaces, direct-from-farm herb delivery services, and culinary herb subscription boxes is also transforming consumer access to fresh herbs.

What Is Driving Growth in the Fresh Herbs Market?

The growth in the fresh herbs market is driven by several factors, including technological advancements in precision agriculture, the expansion of hydroponic herb farming, and the rising demand for clean-label natural ingredients. The integration of AI-driven greenhouse automation, real-time freshness tracking, and sensor-based moisture control is enhancing herb yield and quality. Additionally, the rise of organic certification programs, sustainable packaging solutions, and innovative culinary applications is further fueling demand.

The expansion of functional foods, herbal remedies, and eco-conscious food trends is also driving new investment into high-tech herb cultivation and supply chain optimization. With continued innovation in farming efficiency, cold chain logistics, and digital herb marketplaces, the fresh herbs market is set for sustained growth, catering to health-conscious and sustainability-driven consumers worldwide.

Scope of Study:

The report analyzes the Fresh Herbs market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Product (Fresh Basil, Fresh Cilantro / Coriander, Fresh Mint, Fresh Parsley, Other Fresh Herbs); End-Use (Food Retail End-Use, Food Service End-Use)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Fresh Basil segment, which is expected to reach US$3.6 Billion by 2030 with a CAGR of a 10.1%. The Fresh Cilantro / Coriander segment is also set to grow at 7.7% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $1.6 Billion in 2024, and China, forecasted to grow at an impressive 13.4% CAGR to reach $2.0 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Fresh Herbs Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Fresh Herbs Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Fresh Herbs Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Agromediterranea, Amaara Food and Wellness Pvt. Ltd., Australian Fresh Leaf Herbs, Bresc B.V., Coolibah Herbs and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 36 companies featured in this Fresh Herbs market report include:

• Agromediterranea
• Amaara Food and Wellness Pvt. Ltd.
• Australian Fresh Leaf Herbs
• Bresc B.V.
• Coolibah Herbs
• Daraja International Investments Co.
• HerbThyme Farms
• Hermitage Produce
• Herrmann Kräuter
• Holla-Fresh Pty Ltd
• MartinBauer Group
• McCormick & Company
• Mountain Rose Herbs
• North Shore Greenhouses
• Organic Herb Trading Company
• Penzeys Spices
• Suszarnia Warzyw Wojciech Mielcarz
• The Spice House
• Van Vugt Herbs
• Vitacress Herbs

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.