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Pregnancy Tracking and Postpartum Care Apps - Global Strategic Business Report

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    Report

  • 69 Pages
  • June 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 6070091
The global market for Pregnancy Tracking and Postpartum Care Apps was estimated at US$307.8 Million in 2024 and is projected to reach US$813.5 Million by 2030, growing at a CAGR of 17.6% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Pregnancy Tracking and Postpartum Care Apps market.

Global Pregnancy Tracking and Postpartum Care Apps Market - Key Trends & Drivers Summarized

How Are Pregnancy Tracking and Postpartum Care Apps Enhancing Maternal Health?

Pregnancy tracking and postpartum care apps have revolutionized maternal healthcare by providing expectant and new mothers with personalized guidance, real-time monitoring, and essential health resources. These mobile applications offer features such as gestational progress tracking, fetal development insights, symptom management, weight gain monitoring, and reminders for prenatal checkups. Postpartum care functionalities include breastfeeding support, mental health assessments, pelvic floor recovery exercises, and infant care guides. The growing adoption of digital health solutions has fueled the demand for these apps, enabling women to access expert-backed advice and connect with healthcare professionals remotely. Additionally, the integration of wearable devices and AI-driven analytics allows for the continuous tracking of vital parameters, improving maternal and infant health outcomes. As mobile health (mHealth) technology advances, pregnancy tracking and postpartum care apps are becoming indispensable tools in modern maternity care, empowering women with data-driven insights and comprehensive health support throughout their pregnancy journey and beyond.

What Challenges Are Hindering the Widespread Adoption of Maternal Health Apps?

Despite their growing popularity, pregnancy tracking and postpartum care apps face several challenges that impact their adoption and effectiveness. One of the primary concerns is data privacy and security, as these apps collect sensitive personal and health information, making them potential targets for cyberattacks. Ensuring compliance with regulations such as HIPAA and GDPR is essential for maintaining user trust and data confidentiality. Another challenge is the lack of medical validation for some applications, as not all pregnancy apps are developed with input from healthcare professionals, leading to misinformation and potential health risks. Additionally, disparities in digital literacy and smartphone accessibility create barriers for women in low-income and rural areas, limiting their ability to benefit from these digital health tools. The presence of multiple apps with varying features also creates market fragmentation, making it difficult for users to choose reliable solutions. Addressing these challenges requires stricter regulatory oversight, improved medical collaboration, enhanced cybersecurity measures, and efforts to bridge the digital divide in maternal healthcare access.

How Are AI and Telemedicine Transforming Pregnancy and Postpartum Care?

Technological advancements in AI, telemedicine, and remote monitoring are reshaping pregnancy and postpartum care, making these apps more intelligent, personalized, and effective. AI-driven chatbots and virtual assistants are providing instant answers to pregnancy-related queries, helping expectant mothers manage symptoms and navigate health concerns in real time. The integration of telemedicine services within pregnancy tracking apps allows users to consult healthcare professionals remotely, reducing the need for frequent in-person visits while ensuring continuous medical support. Machine learning algorithms are also enhancing risk prediction capabilities, identifying early warning signs of complications such as gestational diabetes, preeclampsia, and postpartum depression. Wearable health devices, including smartwatches and pregnancy monitors, are further improving maternal care by tracking vital signs and providing real-time health alerts. Additionally, community-based features, such as peer support forums and online parenting classes, are fostering social engagement, enhancing emotional well-being, and reducing feelings of isolation. As digital health innovation progresses, pregnancy tracking and postpartum care apps are set to play an even greater role in personalized maternity care, improving outcomes for both mothers and infants.

What Is Driving the Growth of the Pregnancy Tracking and Postpartum Care Apps Market?

The growth in the pregnancy tracking and postpartum care apps market is driven by several factors, including the rising adoption of digital health solutions, increasing maternal health awareness, and advancements in AI-powered healthcare applications. The growing number of smartphone users and improved mobile internet accessibility have significantly expanded the reach of these apps, making maternal health support more widely available. The demand for personalized healthcare solutions is also fueling market growth, as women seek tailored pregnancy and postpartum guidance to improve health outcomes. The integration of telehealth and remote monitoring capabilities is further enhancing market expansion, allowing seamless connections between users and healthcare providers. Additionally, strategic collaborations between app developers, healthcare institutions, and insurance companies are improving app credibility and accessibility. The increasing prevalence of maternal health complications and the emphasis on early intervention are driving investments in AI-driven maternal care technologies. As digital transformation continues to reshape the healthcare landscape, pregnancy tracking and postpartum care apps are expected to witness sustained growth, offering more personalized, data-driven, and accessible maternal health solutions.

Scope of Study:

The report analyzes the Pregnancy Tracking and Postpartum Care Apps market in terms of units by the following Segments, and Geographic Regions/Countries:
  • Segments: Device Type (Smartphones, Tablets, Other Device Types); Platform Type (iOS Platform, Android Platform, Other Platform Types); Application (Pre-Partum Application, Post-Partum Application)
  • Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Smartphones segment, which is expected to reach US$459.3 Million by 2030 with a CAGR of a 15.7%. The Tablets segment is also set to grow at 20.8% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $83.8 Million in 2024, and China, forecasted to grow at an impressive 22.9% CAGR to reach $177.9 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Pregnancy Tracking and Postpartum Care Apps Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Pregnancy Tracking and Postpartum Care Apps Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Pregnancy Tracking and Postpartum Care Apps Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of players such as Amma Pregnancy Tracker, Ava Science Inc., Baby Daybook, Baby Tracker by Nighp, BabyCenter and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 39 companies featured in this Pregnancy Tracking and Postpartum Care Apps market report include:

  • Amma Pregnancy Tracker
  • Ava Science Inc.
  • Baby Daybook
  • Baby Tracker by Nighp
  • BabyCenter
  • Babyscripts
  • Bellabeat
  • Canopie
  • Clue by BioWink GmbH
  • Femia
  • Flo Health Inc.
  • Glow Inc.
  • Huckleberry Labs
  • LEIA Health
  • Mahmee
  • Ovia Health
  • Pacify
  • Pomelo Care
  • Pregnancy+ by Philips
  • The Bump

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

  • Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
  • Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
  • Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
  • Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
  • Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
  • Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
  • Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
Tariff Impact on Global Supply Chain Patterns
Pregnancy Tracking and Postpartum Care Apps - Global Key Competitors Percentage Market Share in 2025 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Increasing Global Smartphone Penetration Throws the Spotlight on Digital Maternal Health Tools
Growing Emphasis on Women-Centric Digital Health Solutions Drives Adoption of Pregnancy and Postpartum Apps
Rising Awareness of Prenatal and Postnatal Health Outcomes Spurs Growth in Mobile Pregnancy Monitoring Platforms
Integration of Wearable Devices with Mobile Apps Strengthens Business Case for Continuous Maternal Health Tracking
Expansion of Telehealth Ecosystems Accelerates Demand for Remote Prenatal and Postnatal Support
Increased Mental Health Awareness Among New Mothers Drives Adoption of Postpartum Wellness Features
Personalization Through AI and Predictive Analytics Propels Growth in Context-Aware Pregnancy Applications
Surge in Health Consciousness Among Millennials and Gen Z Mothers Expands Addressable Market Opportunity
Advancements in Fetal Monitoring Technologies Drive Innovation in App-Linked Smart Devices
Development of Multilingual and Culturally Inclusive Content Strengthens App Accessibility Across Diverse Markets
Partnerships Between Healthcare Providers and App Developers Accelerate Integration with Clinical Care Pathways
Rising Demand for Nutrition, Exercise, and Sleep Tracking Features Generates Opportunities for All-in-One Maternal Wellness Platforms
Increased Employer Focus on Maternal Health Benefits Drives Enterprise-Backed App Subscriptions
Regulatory Push for Data Privacy and Transparency in mHealth Apps Creates Challenges and Spurs Compliance Innovation
Availability of Freemium and Subscription-Based Monetization Models Sustains App Developer Growth Strategies
Growing Adoption of Digital Birth Planning and Postpartum Recovery Modules Drives App Engagement
Expansion of Digital Therapeutics for Gestational Diabetes and Postpartum Depression Enhances Clinical Relevance of Apps
Integration with EHR Systems and OB-GYN Portals Drives Adoption in Connected Health Ecosystems
Rising Trend of Peer-Support Communities and Social Sharing Features Strengthens User Retention
Emergence of Voice Assistants and Chatbots Enhances Real-Time User Interaction in Pregnancy Apps
Focus on Baby Development and Parenting Guidance Features Expands Postpartum Engagement Opportunities
Increased Market Entry by Femtech Startups Spurs Innovation and Competitive Differentiation in the Segment
Challenges Around Medical Validation and Accuracy of App Content Create Demand for Evidence-Based Development Approaches
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Pregnancy Tracking and Postpartum Care Apps Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
TABLE 2: World Recent Past, Current & Future Analysis for Pregnancy Tracking and Postpartum Care Apps by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 3: World Historic Review for Pregnancy Tracking and Postpartum Care Apps by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
TABLE 4: World 15-Year Perspective for Pregnancy Tracking and Postpartum Care Apps by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
TABLE 5: World Recent Past, Current & Future Analysis for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 6: World Historic Review for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
TABLE 7: World 15-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 8: World Recent Past, Current & Future Analysis for Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 9: World Historic Review for Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
TABLE 10: World 15-Year Perspective for Tablets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 11: World Recent Past, Current & Future Analysis for Other Device Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 12: World Historic Review for Other Device Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
TABLE 13: World 15-Year Perspective for Other Device Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 14: World Recent Past, Current & Future Analysis for iOS Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 15: World Historic Review for iOS Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
TABLE 16: World 15-Year Perspective for iOS Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 17: World Recent Past, Current & Future Analysis for Android Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 18: World Historic Review for Android Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
TABLE 19: World 15-Year Perspective for Android Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 20: World Recent Past, Current & Future Analysis for Other Platform Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 21: World Historic Review for Other Platform Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
TABLE 22: World 15-Year Perspective for Other Platform Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 23: World Recent Past, Current & Future Analysis for Pre-Partum Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 24: World Historic Review for Pre-Partum Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
TABLE 25: World 15-Year Perspective for Pre-Partum Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 26: World Recent Past, Current & Future Analysis for Post-Partum Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 27: World Historic Review for Post-Partum Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
TABLE 28: World 15-Year Perspective for Post-Partum Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
III. MARKET ANALYSIS
UNITED STATES
Pregnancy Tracking and Postpartum Care Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
CANADA
JAPAN
Pregnancy Tracking and Postpartum Care Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
CHINA
Pregnancy Tracking and Postpartum Care Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
EUROPE
Pregnancy Tracking and Postpartum Care Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
FRANCE
Pregnancy Tracking and Postpartum Care Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
GERMANY
Pregnancy Tracking and Postpartum Care Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
ITALY
UNITED KINGDOM
Pregnancy Tracking and Postpartum Care Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
SPAIN
RUSSIA
REST OF EUROPE
ASIA-PACIFIC
Pregnancy Tracking and Postpartum Care Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
AUSTRALIA
Pregnancy Tracking and Postpartum Care Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
INDIA
Pregnancy Tracking and Postpartum Care Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
SOUTH KOREA
REST OF ASIA-PACIFIC
LATIN AMERICA
Pregnancy Tracking and Postpartum Care Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
ARGENTINA
BRAZIL
MEXICO
REST OF LATIN AMERICA
MIDDLE EAST
Pregnancy Tracking and Postpartum Care Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
IRAN
ISRAEL
SAUDI ARABIA
UNITED ARAB EMIRATES
REST OF MIDDLE EAST
AFRICA
Pregnancy Tracking and Postpartum Care Apps Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amma Pregnancy Tracker
  • Ava Science Inc.
  • Baby Daybook
  • Baby Tracker by Nighp
  • BabyCenter
  • Babyscripts
  • Bellabeat
  • Canopie
  • Clue by BioWink GmbH
  • Femia
  • Flo Health Inc.
  • Glow Inc.
  • Huckleberry Labs
  • LEIA Health
  • Mahmee
  • Ovia Health
  • Pacify
  • Pomelo Care
  • Pregnancy+ by Philips
  • The Bump

Table Information