The global market for Advertising-based Video On Demand was estimated at US$47.6 Billion in 2024 and is projected to reach US$219.0 Billion by 2030, growing at a CAGR of 29.0% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Advertising-based Video On Demand market.
Viewers benefit from a diverse range of content, including movies, TV shows, and short-form videos, tailored to their preferences through advanced algorithms. This personalized experience, paired with the ability to access content without a subscription fee, has made AVOD particularly popular in emerging markets. Brands and advertisers are also drawn to the model as it allows for precise audience targeting, ensuring their ads reach the right demographic, enhancing engagement, and maximizing returns on investment.
Furthermore, advancements in video streaming quality, such as 4K and HDR capabilities, have elevated the viewing experience, attracting more users to AVOD platforms. Cloud-based solutions have also enabled seamless scalability and efficient content delivery, reducing buffering and enhancing user satisfaction. As connected TV (CTV) and smart TV adoption grows, AVOD platforms are expanding their reach into living rooms, providing advertisers with a lucrative avenue to target high-value audiences.
In terms of audience demographics, younger generations such as millennials and Gen Z dominate the viewership, drawn by the convenience and cost-free nature of AVOD platforms. However, older viewers are increasingly adopting AVOD services as they explore digital entertainment options. Geographic expansion into emerging markets, where affordability is a key factor in platform choice, is further diversifying the audience base. The rise of multilingual content is also broadening the appeal of AVOD services, enabling platforms to cater to culturally and linguistically diverse populations.
End-use diversification is playing a significant role, with AVOD platforms being used not only for entertainment but also for educational, fitness, and informational content. Advertisers are investing heavily in AVOD due to its ability to deliver measurable, targeted campaigns that maximize ROI. Additionally, the growing popularity of connected TVs and the proliferation of affordable smart devices are expanding the reach of AVOD platforms, ensuring sustained growth in the coming years. Together, these factors underscore the robust potential of the AVOD market as a transformative force in digital entertainment.
Global Advertising-Based Video On Demand Market - Key Trends & Drivers Summarized
Why Is Advertising-Based Video On Demand Gaining Popularity?
Advertising-based video on demand (AVOD) has emerged as a preferred streaming model due to its accessibility and affordability. Unlike subscription-based platforms, AVOD services offer free or low-cost content supported by advertising revenue, making them an attractive option for consumers who prioritize cost-effective entertainment. The shift toward digital-first content consumption, coupled with growing internet penetration and mobile usage, has accelerated the adoption of AVOD platforms globally.Viewers benefit from a diverse range of content, including movies, TV shows, and short-form videos, tailored to their preferences through advanced algorithms. This personalized experience, paired with the ability to access content without a subscription fee, has made AVOD particularly popular in emerging markets. Brands and advertisers are also drawn to the model as it allows for precise audience targeting, ensuring their ads reach the right demographic, enhancing engagement, and maximizing returns on investment.
How Are Technological Advancements Reshaping AVOD Platforms?
Technological innovation is revolutionizing the AVOD landscape, making platforms more efficient and user-friendly. Artificial intelligence (AI) and machine learning (ML) algorithms are enhancing content recommendation engines, delivering highly personalized viewing experiences that keep audiences engaged. Dynamic ad insertion technology enables real-time placement of advertisements, ensuring relevance to viewers and optimizing ad revenues.Furthermore, advancements in video streaming quality, such as 4K and HDR capabilities, have elevated the viewing experience, attracting more users to AVOD platforms. Cloud-based solutions have also enabled seamless scalability and efficient content delivery, reducing buffering and enhancing user satisfaction. As connected TV (CTV) and smart TV adoption grows, AVOD platforms are expanding their reach into living rooms, providing advertisers with a lucrative avenue to target high-value audiences.
Who Are the Key Players and Audiences Driving Growth?
The AVOD market is driven by a mix of established media companies, digital-first platforms, and emerging start-ups. Companies like YouTube, Tubi, Pluto TV, and Peacock are at the forefront, leveraging their vast content libraries and advanced algorithms to capture audience attention. Social media giants are also stepping into the AVOD space, integrating video content with advertising to boost engagement and revenue.In terms of audience demographics, younger generations such as millennials and Gen Z dominate the viewership, drawn by the convenience and cost-free nature of AVOD platforms. However, older viewers are increasingly adopting AVOD services as they explore digital entertainment options. Geographic expansion into emerging markets, where affordability is a key factor in platform choice, is further diversifying the audience base. The rise of multilingual content is also broadening the appeal of AVOD services, enabling platforms to cater to culturally and linguistically diverse populations.
What Factors Are Driving Growth in the AVOD Market?
The growth in the advertising-based video on demand market is driven by several factors, including the increasing demand for free, high-quality content and the rising adoption of digital streaming platforms. The rapid expansion of internet and smartphone penetration in emerging economies is a critical driver, enabling access to AVOD services in regions previously underserved by traditional media. Technological advancements such as AI-driven personalization, dynamic ad insertion, and improved streaming quality are enhancing both user and advertiser experiences.End-use diversification is playing a significant role, with AVOD platforms being used not only for entertainment but also for educational, fitness, and informational content. Advertisers are investing heavily in AVOD due to its ability to deliver measurable, targeted campaigns that maximize ROI. Additionally, the growing popularity of connected TVs and the proliferation of affordable smart devices are expanding the reach of AVOD platforms, ensuring sustained growth in the coming years. Together, these factors underscore the robust potential of the AVOD market as a transformative force in digital entertainment.
Scope of Study:
The report analyzes the Advertising-based Video On Demand market in terms of units by the following Segments, and Geographic Regions/Countries:- Segments: Advertisement Position (Mid-roll Advertisement Position, Pre-roll Advertisement Position, Post-roll Advertisement Position); Device (Mobile Device, Laptops and Tablet PCs Device, Consoles Device, TVs Device); Enterprise Size (Large Enterprises, Small and Medium Enterprise (SME) Enterprises); Vertical (Retail and Consumer Goods Vertical, BFSI Vertical, IT and Telecom Vertical, Healthcare Vertical, Media and Entertainment Vertical, Education Vertical, Other Verticals)
- Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Mid-roll Advertisement Position segment, which is expected to reach US$146.8 Billion by 2030 with a CAGR of a 32.0%. The Pre-roll Advertisement Position segment is also set to grow at 25.7% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $13.0 Billion in 2024, and China, forecasted to grow at an impressive 38.4% CAGR to reach $56.1 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Advertising-based Video On Demand Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Advertising-based Video On Demand Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Advertising-based Video On Demand Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Appsflyer Ltd., Brightcove, Inc., DaCast LLC, Gumlet Pte. Ltd., Harmonic Inc. and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 42 companies featured in this Advertising-based Video On Demand market report include:
- Appsflyer Ltd.
- Brightcove, Inc.
- DaCast LLC
- Gumlet Pte. Ltd.
- Harmonic Inc.
- Kaltura, Inc.
- Muvi LLC
- Penthera
- SymphonyAI LLC
- Vplayed
- Wowza Media Systems, LLC
- Wurl, LLC.
This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:
- Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
- Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
- Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
- Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
- Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
- Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
- Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Appsflyer Ltd.
- Brightcove, Inc.
- DaCast LLC
- Gumlet Pte. Ltd.
- Harmonic Inc.
- Kaltura, Inc.
- Muvi LLC
- Penthera
- SymphonyAI LLC
- Vplayed
- Wowza Media Systems, LLC
- Wurl, LLC.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 483 |
| Published | July 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 47.6 Billion |
| Forecasted Market Value ( USD | $ 219 Billion |
| Compound Annual Growth Rate | 29.0% |
| Regions Covered | Global |
