Amaranth Color - Global Strategic Business Report

The global market for Amaranth Color was estimated at US$55.5 Billion in 2024 and is projected to reach US$70.0 Billion by 2030, growing at a CAGR of 3.9% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Amaranth Color market.

Global Amaranth Color Market - Key Trends & Drivers Summarized

Why Is Amaranth Color Gaining Popularity Across Industries?

Amaranth color, a vibrant reddish-pink synthetic azo dye, is witnessing increasing demand across various industries due to its striking visual appeal and versatility. Widely used in the food and beverage sector, the color enhances the aesthetic appeal of a variety of products, including confectioneries, beverages, and processed foods. The growing consumer preference for visually appealing food products, coupled with the expansion of the global processed food market, has significantly contributed to the rising adoption of amaranth color. Additionally, the personal care and cosmetics industry has embraced the use of amaranth dye in formulations for lipsticks, blushes, and hair dyes, as manufacturers seek bold and long-lasting color solutions to meet evolving beauty trends. The textile industry is also leveraging the rich hue of amaranth for dyeing fabrics, particularly in fashion-forward segments where vibrant and unconventional colors are in high demand.

Despite regulatory restrictions in some regions due to health concerns, advancements in purification techniques and the development of compliant formulations have enabled manufacturers to cater to stringent safety standards in key markets. The rising demand for cost-effective synthetic colorants in developing economies has further fueled market expansion, as manufacturers seek alternatives to expensive natural pigments. Additionally, the availability of amaranth color in various formulations, including liquid, powder, and granule forms, allows for easy integration across multiple industrial applications. As consumer preferences continue to shift toward vibrant and consistent coloring solutions, amaranth color is expected to remain a preferred choice across diverse sectors.

How Are Technological Advancements Impacting Amaranth Color Production and Applications?

Technological advancements in colorant production and application processes are significantly shaping the amaranth color market. Innovations in dye synthesis have enabled the production of higher-purity amaranth color with improved stability and compatibility across various formulations. Advanced encapsulation techniques are being employed to enhance the solubility and dispersibility of amaranth dye in liquid-based products, ensuring uniform color distribution without compromising product texture or shelf life. Additionally, the development of water-soluble and oil-dispersible variants has expanded the scope of applications, allowing manufacturers to introduce the color in a wider range of food, beverage, and cosmetic products.

In the food and beverage industry, advancements in microencapsulation technology are improving the heat and light stability of amaranth color, making it suitable for use in high-temperature processing conditions such as baking and frying. Furthermore, the integration of digital color matching systems in manufacturing processes has enabled precise color calibration, ensuring consistency and compliance with regulatory requirements. The cosmetics industry is leveraging advancements in pigment dispersion technology to achieve enhanced color payoff and long-lasting effects in makeup products. As production technologies continue to evolve, manufacturers are focusing on developing improved formulations that meet the growing consumer demand for high-performance and cost-effective color solutions.

What Are the Emerging Trends and Applications of Amaranth Color?

The amaranth color market is witnessing several emerging trends and novel applications, driven by changing consumer preferences and industry innovation. In the food industry, there is a growing trend toward clean-label products that prioritize transparency and safety, prompting manufacturers to explore hybrid formulations that combine synthetic and natural colorants to achieve desired visual effects while maintaining regulatory compliance. The demand for plant-based and vegan-friendly food products has also influenced the use of amaranth color, as it provides a vibrant hue without the need for animal-derived ingredients commonly found in natural colorants.

In the cosmetics industry, the increasing demand for bold and vibrant makeup trends, especially among younger consumers, has led to the widespread adoption of amaranth color in lipsticks, eyeshadows, and nail polishes. The textile industry is experiencing a resurgence in the use of amaranth dye, particularly in high-fashion segments where bold, statement-making colors are in vogue. Additionally, the rising popularity of personalized and customized products across various sectors has prompted manufacturers to develop tailored color solutions that align with consumer preferences. The expansion of e-commerce platforms has further facilitated market penetration, enabling consumers to access a broader range of amaranth-colored products across different categories.

What Are the Key Factors Driving the Growth of the Amaranth Color Market?

The growth in the amaranth color market is driven by several factors, including technological advancements in dye synthesis, increasing demand from end-use industries, and evolving consumer preferences for visually appealing products. The expansion of the global food and beverage sector, fueled by the rising popularity of processed and packaged foods, is a major driver of market growth. Additionally, the cosmetics and personal care industry's shift toward bold and vibrant product offerings is further boosting demand for amaranth color. Advancements in formulation technologies, such as improved stability and solubility enhancements, are enabling wider applications across diverse industrial sectors. Consumer preferences for vibrant and long-lasting colors in textiles, packaging, and personal care products are also contributing to market expansion. Furthermore, the growing acceptance of synthetic colorants in cost-sensitive markets and the increasing penetration of e-commerce platforms are facilitating greater market reach and accessibility. As regulatory frameworks evolve to accommodate safer formulations, the amaranth color market is expected to experience sustained growth across multiple applications.

Scope of Study:

The report analyzes the Amaranth Color market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Product Form (Powdered Color, Gel Color, Liquid Color); Distribution Channel (Direct Sales, Retail Distribution Channel, eCommerce Distribution Channel, Other Distribution Channels); Application (Food and Beverages Application, Cosmetics Application, Pharmaceuticals Application, Personal Care Product Application, Other Applications)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Powdered Color segment, which is expected to reach US$33.3 Billion by 2030 with a CAGR of a 4.8%. The Gel Color segment is also set to grow at 3.6% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $15.1 Billion in 2024, and China, forecasted to grow at an impressive 7.4% CAGR to reach $14.3 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Amaranth Color Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Amaranth Color Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Amaranth Color Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Archer Daniels Midland Company, Ataman Kimya AS, Dynemic Products Ltd., Emco Dyestuff Pvt. Ltd., Matrix Pharma Chem and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 34 companies featured in this Amaranth Color market report include:

• Archer Daniels Midland Company
• Ataman Kimya AS
• Dynemic Products Ltd.
• Emco Dyestuff Pvt. Ltd.
• Matrix Pharma Chem
• Phu Mai Anh Corp.
• Proquimac PFC, S.A
• Sensient Colors LLC
• Shaanxi Genex Bio Tech Co., Ltd.
• Shaanxi Ruiwo Phytochem Co., Ltd
• Wenzhou Color Bloom New Materials Co.,Ltd
• Xi`an Gawen Biotechnology Co., Ltd

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.