The global market for Facial Cleansing Balm was estimated at US$550.3 Million in 2024 and is projected to reach US$993.3 Million by 2030, growing at a CAGR of 10.3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Facial Cleansing Balm market.
What sets cleansing balms apart is their versatile and luxurious texture, which transforms from a solid balm to a silky oil and finally to a milky emulsion when mixed with water. This transformation allows for deep pore cleansing without over-drying the skin, making it suitable for all skin types, including sensitive and acne-prone skin. Additionally, as consumers shift towards minimalist and multi-purpose skincare, cleansing balms have gained traction for their ability to cleanse, hydrate, and provide mild exfoliation in one step, eliminating the need for multiple products in a routine.
Another major innovation is the inclusion of water-activated emulsifiers, allowing for an easy rinse-off experience that leaves no greasy residue behind. Unlike traditional oil cleansers that require harsh scrubbing, modern cleansing balms effortlessly melt away waterproof makeup, SPF, and pollutants while ensuring a non-stripping and pH-balanced cleansing experience. Brands are also developing probiotic-infused cleansing balms that help maintain a healthy skin microbiome, reducing inflammation and supporting the skin’s natural defense system.
The move towards clean and ethical beauty has also led to the elimination of synthetic preservatives, artificial fragrances, and petroleum-based waxes, replacing them with biodegradable, plant-based alternatives. Many cleansing balm brands now carry certifications such as cruelty-free, vegan, and organic, further aligning with consumer expectations for ethical skincare. Additionally, upcycled ingredients, such as oils derived from discarded fruit seeds and plant extracts sourced from food industry byproducts, are making their way into formulations, promoting a circular beauty economy.
The proliferation of direct-to-consumer (DTC) beauty brands and personalized skincare recommendations powered by AI has further accelerated the market’s expansion, making high-quality cleansing balms more accessible to a wider audience. Furthermore, the increasing adoption of enzymatic and probiotic-infused formulations is expected to drive innovation, catering to consumers looking for clean, nourishing, and highly effective cleansing solutions. As the skincare industry continues to evolve, the cleansing balm market is set for sustained growth, offering customized, eco-conscious, and technologically advanced cleansing solutions for modern consumers.
Segments: Gender (Men Gender, Women Gender); Age Group (Teenagers Group, Young Adults Group, Adults Group, Mature Adults Group); Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies & Drugstores, Online Distribution Channel, Other Distribution Channels)
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
Global Facial Cleansing Balm Market - Key Trends & Drivers Summarized
Why Are Facial Cleansing Balms Gaining Popularity in Skincare?
Facial cleansing balms have rapidly become a staple in modern skincare routines, offering a gentle yet highly effective way to remove makeup, dirt, and excess oil while maintaining skin hydration. Unlike traditional foaming cleansers, which can strip the skin of its natural oils, cleansing balms utilize oil-based emulsifiers that dissolve impurities while nourishing the skin barrier. With double cleansing routines gaining widespread recognition - particularly influenced by K-beauty (Korean beauty) trends - facial cleansing balms have emerged as the preferred first step in a thorough skincare regimen.What sets cleansing balms apart is their versatile and luxurious texture, which transforms from a solid balm to a silky oil and finally to a milky emulsion when mixed with water. This transformation allows for deep pore cleansing without over-drying the skin, making it suitable for all skin types, including sensitive and acne-prone skin. Additionally, as consumers shift towards minimalist and multi-purpose skincare, cleansing balms have gained traction for their ability to cleanse, hydrate, and provide mild exfoliation in one step, eliminating the need for multiple products in a routine.
How Are Ingredient Innovations Transforming Facial Cleansing Balms?
The rise in ingredient-conscious beauty has led to significant advancements in facial cleansing balm formulations, with brands incorporating skin-nourishing botanical extracts, probiotics, and antioxidant-rich oils to enhance efficacy. Non-comedogenic plant oils such as jojoba, camellia, marula, and squalane have replaced heavier mineral oils, ensuring deep cleansing without clogging pores. Additionally, the use of enzyme-infused balms - which contain gentle exfoliants like papaya and pineapple enzymes - has introduced a brightening and skin-renewing aspect to traditional cleansing formulas.Another major innovation is the inclusion of water-activated emulsifiers, allowing for an easy rinse-off experience that leaves no greasy residue behind. Unlike traditional oil cleansers that require harsh scrubbing, modern cleansing balms effortlessly melt away waterproof makeup, SPF, and pollutants while ensuring a non-stripping and pH-balanced cleansing experience. Brands are also developing probiotic-infused cleansing balms that help maintain a healthy skin microbiome, reducing inflammation and supporting the skin’s natural defense system.
What Role Does Sustainability Play in the Growth of Cleansing Balms?
Sustainability has become a defining factor in the cleansing balm market, influencing packaging, ingredient sourcing, and production processes. With concerns about plastic waste, many brands have shifted towards eco-friendly, recyclable, or refillable packaging, opting for glass jars, metal tins, and biodegradable containers instead of traditional plastic tubs. Additionally, waterless formulations are gaining popularity as they reduce the carbon footprint associated with water-based product manufacturing and transportation.The move towards clean and ethical beauty has also led to the elimination of synthetic preservatives, artificial fragrances, and petroleum-based waxes, replacing them with biodegradable, plant-based alternatives. Many cleansing balm brands now carry certifications such as cruelty-free, vegan, and organic, further aligning with consumer expectations for ethical skincare. Additionally, upcycled ingredients, such as oils derived from discarded fruit seeds and plant extracts sourced from food industry byproducts, are making their way into formulations, promoting a circular beauty economy.
What Is Driving Growth in the Facial Cleansing Balm Market?
The growth in the facial cleansing balm market is driven by several factors, including the rise of double cleansing skincare trends, advancements in ingredient formulations, and increasing consumer demand for sustainable and multi-functional products. The expansion of dermatologically approved skincare has led consumers to seek hydrating yet effective cleansers that do not disrupt the skin barrier. Additionally, the shift towards solid beauty products - as part of a movement towards low-waste and waterless skincare - has positioned cleansing balms as an eco-friendly alternative to traditional cleansers.The proliferation of direct-to-consumer (DTC) beauty brands and personalized skincare recommendations powered by AI has further accelerated the market’s expansion, making high-quality cleansing balms more accessible to a wider audience. Furthermore, the increasing adoption of enzymatic and probiotic-infused formulations is expected to drive innovation, catering to consumers looking for clean, nourishing, and highly effective cleansing solutions. As the skincare industry continues to evolve, the cleansing balm market is set for sustained growth, offering customized, eco-conscious, and technologically advanced cleansing solutions for modern consumers.
Report Scope
The report analyzes the Facial Cleansing Balm market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.Segments: Gender (Men Gender, Women Gender); Age Group (Teenagers Group, Young Adults Group, Adults Group, Mature Adults Group); Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies & Drugstores, Online Distribution Channel, Other Distribution Channels)
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Men Gender segment, which is expected to reach US$557.1 Million by 2030 with a CAGR of a 8.7%. The Women Gender segment is also set to grow at 12.7% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $149.9 Million in 2024, and China, forecasted to grow at an impressive 13.8% CAGR to reach $201.0 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Facial Cleansing Balm Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Facial Cleansing Balm Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Facial Cleansing Balm Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Augustinus Bader, Banila Co, Beauty of Joseon, CeraVe, Clinique and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Select Competitors (Total 36 Featured):
- Augustinus Bader
- Banila Co
- Beauty of Joseon
- CeraVe
- Clinique
- Dr. Althea
- E.L.F. Cosmetics
- Elemis
- Farmacy Beauty
- Garnier
- La Mer
- Muihood
- Naturium
- Reome
- Superdrug (B. Skincare)
- The Inkey List
- Then I Met You
- Versed
- Wildsmith Skin
Tariff Impact Analysis: Key Insights for 2025
Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
What’s Included in This Edition:
- Tariff-adjusted market forecasts by region and segment
- Analysis of cost and supply chain implications by sourcing and trade exposure
- Strategic insights into geographic shifts
Buyers receive a free July 2025 update with:
- Finalized tariff impacts and new trade agreement effects
- Updated projections reflecting global sourcing and cost shifts
- Expanded country-specific coverage across the industry
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Augustinus Bader
- Banila Co
- Beauty of Joseon
- CeraVe
- Clinique
- Dr. Althea
- E.L.F. Cosmetics
- Elemis
- Farmacy Beauty
- Garnier
- La Mer
- Muihood
- Naturium
- Reome
- Superdrug (B. Skincare)
- The Inkey List
- Then I Met You
- Versed
- Wildsmith Skin
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 375 |
| Published | April 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 550.3 Million |
| Forecasted Market Value ( USD | $ 993.3 Million |
| Compound Annual Growth Rate | 10.3% |
| Regions Covered | Global |
