Growlers - Global Strategic Business Report

The global market for Growlers was estimated at US$550.5 Million in 2024 and is projected to reach US$614.2 Million by 2030, growing at a CAGR of 1.8% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Growlers market.

Global Growlers Market - Key Trends & Drivers Summarized

Is the Craft Beverage Industry Fueling the Demand for Growlers?

The growing popularity of craft breweries, specialty coffee roasters, and artisanal beverage producers is driving the demand for growlers - reusable glass, stainless steel, or ceramic containers used for transporting draft beverages. As consumers increasingly seek fresh, locally produced drinks, breweries and coffee shops are offering growler-filling stations to provide a sustainable and cost-effective alternative to bottled beverages. The rise of direct-to-consumer (DTC) beverage sales and taproom experiences is further enhancing the appeal of growlers, allowing consumers to enjoy high-quality, freshly poured drinks at home. However, regulatory challenges regarding growler refilling and alcohol distribution laws vary by region, impacting market growth. Despite these limitations, the craft beverage movement continues to propel growler sales, reinforcing their role in the evolving beverage industry.

How Are Sustainable Packaging Trends Shaping the Growlers Market?

Sustainability concerns and eco-conscious consumer behavior are driving innovation in the growlers market. As the beverage industry seeks alternatives to single-use packaging, growlers are gaining traction as a reusable and environmentally friendly solution. Manufacturers are developing lightweight, shatter-resistant, and insulated growlers that enhance portability and beverage freshness. Additionally, breweries and cafes are introducing return-and-refill programs to encourage sustainable consumption. While glass growlers remain popular, stainless steel and ceramic variants are gaining market share due to their durability and ability to maintain temperature for extended periods. Challenges such as cleaning requirements, storage limitations, and consumer convenience must be addressed to increase adoption. However, as sustainability becomes a core value in the beverage industry, growlers are expected to play a growing role in reducing packaging waste.

Can Customization and Branding Elevate Growler Sales?

Customization is becoming a key growth driver in the growlers market, with breweries, coffee shops, and beverage brands using personalized growlers as promotional merchandise. Laser-etched logos, printed designs, and limited-edition collaborations are turning growlers into collectible items that enhance brand loyalty. Additionally, the rise of e-commerce platforms and DTC beverage sales is allowing breweries and specialty drink makers to offer customized growlers through online storefronts. However, pricing pressures and competition from alternative packaging solutions, such as crowlers (aluminum cans used for on-demand draft beer packaging), remain challenges for market growth. Despite these factors, the increasing consumer preference for personalized, reusable beverage containers is expected to sustain demand for custom-branded growlers.

What Is Driving the Growth of the Growlers Market?

The growth in the growlers market is driven by several factors, including the expansion of the craft beverage industry, the push for sustainable packaging solutions, and the rising demand for customizable drinkware. The increasing popularity of direct-to-consumer beverage experiences and refillable packaging models is further propelling market demand. The integration of growlers with smart features, such as vacuum insulation and built-in pressure regulation, is also enhancing their appeal among beverage enthusiasts. While regulatory complexities and competition from alternative packaging formats pose challenges, continued innovation in design, materials, and branding strategies is expected to support the long-term growth of the growlers market, reinforcing their role in the evolving beverage consumption landscape.

Scope of Study:

The report analyzes the Growlers market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Material (Stainless Steel Material, Glass Material, Ceramic Material, Plastic Material); Size (Less than 32 Oz, 32 Oz to 64 Oz, More than 64 Oz); Application (Non-Alcoholic Beverages Application, Alcoholic Beverages Application)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Stainless Steel Material segment, which is expected to reach US$264.2 Million by 2030 with a CAGR of a 1.3%. The Glass Material segment is also set to grow at 1.6% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $150.0 Million in 2024, and China, forecasted to grow at an impressive 3.6% CAGR to reach $114.2 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Growlers Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Growlers Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Growlers Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as CamelBak Products, LLC, Contigo, DrinkTanks, EcoVessel, Everich Hydrothermal and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 44 companies featured in this Growlers market report include:

• CamelBak Products, LLC
• Contigo
• DrinkTanks
• EcoVessel
• Everich Hydrothermal
• Global Glass Solutions
• GrowlerWerks
• Haers Vacuum Containers Co., Ltd.
• Hydro Flask
• KingStar Industries Co., Ltd.
• Klean Kanteen
• Miir
• Nalgene
• Orange Vessel Company
• S`ip by S`well
• Stanley PMI
• S`well
• Takeya USA
• Thermos LLC
• Yeti Coolers, LLC

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.