+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Power Sports - Global Strategic Business Report

  • PDF Icon

    Report

  • 78 Pages
  • June 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 6070734
The global market for Power Sports was estimated at US$40.7 Billion in 2024 and is projected to reach US$53.7 Billion by 2030, growing at a CAGR of 4.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Power Sports market.

Global Power Sports Market - Key Trends & Drivers Summarized

How Is the Power Sports Industry Evolving with Technological Advancements?

The power sports market has witnessed significant growth, driven by advancements in vehicle technology, increasing outdoor recreational activities, and the rise of adventure tourism. Power sports vehicles, including all-terrain vehicles (ATVs), utility task vehicles (UTVs), snowmobiles, motorcycles, and personal watercraft (PWC), continue to gain popularity among enthusiasts and professional riders alike. Manufacturers are focusing on integrating smart technology, electric powertrains, and advanced safety features to enhance performance and user experience.

The shift toward electric power sports vehicles has been a notable trend in the industry. With growing environmental concerns and stringent emissions regulations, companies are investing in electric ATVs, UTVs, and motorcycles. Brands like Polaris, BRP, and Zero Motorcycles are leading the way with high-performance electric models that offer lower maintenance costs and reduced environmental impact. Additionally, advancements in battery technology and charging infrastructure are further supporting the transition to electric power sports vehicles.

What Market Trends Are Driving the Growth of the Power Sports Industry?

One of the major trends fueling the power sports market is the rising popularity of outdoor recreation and adventure tourism. Post-pandemic, there has been a significant increase in consumer interest in off-road adventures, water sports, and winter sports, leading to higher sales of ATVs, snowmobiles, and PWCs. Government initiatives promoting outdoor activities and the expansion of off-road trails and recreational parks have also contributed to market growth.

Another key trend is the increasing adoption of smart connectivity and telematics in power sports vehicles. Manufacturers are incorporating GPS tracking, mobile app integration, and real-time performance monitoring into their products. These features allow riders to track vehicle diagnostics, optimize performance, and enhance safety. Additionally, autonomous and semi-autonomous riding technologies are being explored to improve vehicle stability and control, particularly in UTVs and off-road motorcycles.

Customization and aftermarket accessories are also gaining traction, with consumers seeking personalized upgrades such as performance tuning, LED lighting, and specialized suspension systems. The availability of financing options and flexible payment plans has further boosted consumer interest in purchasing high-performance power sports vehicles.

Which Regions Are Leading the Power Sports Market?

North America remains the dominant market for power sports vehicles, owing to a well-established off-road culture, a large consumer base, and extensive recreational infrastructure. The United States and Canada account for a significant share of sales, with increasing demand for ATVs, side-by-side vehicles, and snowmobiles in both personal and commercial applications. Government support for adventure tourism and motorsports events has also contributed to market expansion.

Europe follows closely behind, with strong demand for motorcycles, electric bikes, and personal watercraft. Countries such as Germany, France, and the UK are seeing increased adoption of adventure motorcycles and off-road vehicles, fueled by growing interest in motorsport events and touring expeditions. Meanwhile, the Asia-Pacific region is emerging as a high-growth market, particularly in China, Japan, and India, where economic development and rising disposable incomes are driving the demand for recreational vehicles.

Latin America and the Middle East are also witnessing growing interest in power sports, with expanding tourism industries and increased investment in outdoor recreational facilities. Desert and off-road adventure sports are gaining popularity in regions like the UAE and Saudi Arabia, creating new opportunities for manufacturers and rental service providers.

The Growth in the Power Sports Market Is Driven by Several Factors

The increasing consumer demand for high-performance recreational vehicles is one of the primary growth drivers in the power sports market. With greater disposable income and an emphasis on outdoor experiences, individuals are investing in adventure sports equipment and high-performance vehicles. The expansion of motorsports events, off-road racing competitions, and adventure tours has further stimulated market demand.

Technological advancements, particularly in electric mobility and smart connectivity, are transforming the power sports industry. The development of high-performance electric motorcycles, ATVs, and UTVs is gaining momentum, offering consumers an eco-friendly alternative to traditional gasoline-powered models. Additionally, improvements in lithium-ion battery technology are enhancing vehicle range and charging efficiency, making electric power sports more viable for mainstream adoption.

The rise of rental and shared mobility services is another key driver in the industry. Companies offering power sports vehicle rentals for tourists and adventure seekers are expanding their fleet sizes, particularly in regions with thriving tourism industries. This trend has made power sports more accessible to a broader audience without requiring long-term ownership commitments.

As manufacturers continue to innovate with new vehicle models, safety features, and eco-friendly alternatives, the power sports market is expected to witness sustained growth. Regulatory support for emissions reductions, increased investments in recreational infrastructure, and the rising popularity of adventure tourism will further drive expansion in the coming years.

Scope of Study:

The report analyzes the Power Sports market in terms of units by the following Segments, and Geographic Regions/Countries:
  • Segments: Product Type (Side-by-side Vehicles, Heavyweight Motorcycles, Automatic Transmission Vehicles, Off Road Motorcycles, Other Product Types); Fuel Type (Gasoline, Diesel, Electric Fuel)
  • Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Side-by-side Vehicles segment, which is expected to reach US$22.6 Billion by 2030 with a CAGR of a 4.6%. The Heavyweight Motorcycles segment is also set to grow at 5.3% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $11.1 Billion in 2024, and China, forecasted to grow at an impressive 8.5% CAGR to reach $11.2 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Power Sports Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Power Sports Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Power Sports Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of players such as Arctic Cat Inc., BMW Motorrad (BMW Group), BRP Inc. (Bombardier Recreational Products), CFMOTO Powersports Inc., Ducati Motor Holding S.p.A. and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 48 companies featured in this Power Sports market report include:

  • Arctic Cat Inc.
  • BMW Motorrad (BMW Group)
  • BRP Inc. (Bombardier Recreational Products)
  • CFMOTO Powersports Inc.
  • Ducati Motor Holding S.p.A.
  • Harley-Davidson, Inc.
  • Hisun Motors Corporation
  • Honda Motor Co., Ltd.
  • Kawasaki Heavy Industries, Ltd.
  • KTM AG
  • KYMCO (Kwang Yang Motor Co., Ltd.)
  • Mahindra & Mahindra Ltd.
  • Piaggio & C. SpA
  • Polaris Inc.
  • Segway Powersports Inc.
  • Suzuki Motor Corporation
  • Textron Inc.
  • Triumph Motorcycles Ltd.
  • Yamaha Motor Co., Ltd.
  • Zero Motorcycles Inc.

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

  • Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
  • Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
  • Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
  • Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
  • Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
  • Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
  • Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
Tariff Impact on Global Supply Chain Patterns
Power Sports - Global Key Competitors Percentage Market Share in 2025 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Growing Interest in Outdoor Adventure Sports Expands Addressable Market for Power Sports Equipment
Increasing Disposable Incomes in Emerging Markets Drive Demand for Power Sports Vehicles
Rising Popularity of Recreational and Competitive Motorsports Generates Accelerated Demand for Power Sports Products
Technological Advancements in Electric Power Sports Vehicles Drive Adoption of Eco-Friendly Alternatives
Increasing Adoption of Augmented Reality and Virtual Reality in Training Programs Spurs Growth in Power Sports Training Solutions
Surge in Youth Engagement in Extreme Sports Expands Market Opportunities for Youth-Oriented Power Sports Products
Increasing Focus on Fitness and Active Lifestyles Accelerates Growth in Power Sports Participation
Rising Consumer Preference for Personalization and Customization in Power Sports Equipment Strengthens the Business Case for Tailored Offerings
Growing Demand for Multi-Use Power Sports Equipment Expands Market Opportunities for All-in-One Solutions
Technological Innovations in Lightweight, Durable Materials Propel Growth in High-Performance Power Sports Gear
Expansion of Motorsport Events and Competitions Worldwide Generates Growth for Power Sports Equipment Providers
Increasing Awareness of Environmental Impact Drives Demand for Sustainable and Low-Emission Power Sports Vehicles
Rising Popularity of Women in Power Sports Strengthens Market Demand for Gender-Specific Equipment and Gear
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Power Sports Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
TABLE 2: World Recent Past, Current & Future Analysis for Power Sports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 3: World Historic Review for Power Sports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 4: World 15-Year Perspective for Power Sports by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
TABLE 5: World Recent Past, Current & Future Analysis for Side-by-side Vehicles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 6: World Historic Review for Side-by-side Vehicles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 7: World 15-Year Perspective for Side-by-side Vehicles by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 8: World Recent Past, Current & Future Analysis for Heavyweight Motorcycles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 9: World Historic Review for Heavyweight Motorcycles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 10: World 15-Year Perspective for Heavyweight Motorcycles by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 11: World Recent Past, Current & Future Analysis for Automatic Transmission Vehicles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 12: World Historic Review for Automatic Transmission Vehicles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 13: World 15-Year Perspective for Automatic Transmission Vehicles by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 14: World Recent Past, Current & Future Analysis for Off Road Motorcycles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 15: World Historic Review for Off Road Motorcycles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 16: World 15-Year Perspective for Off Road Motorcycles by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 17: World Recent Past, Current & Future Analysis for Other Product Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 18: World Historic Review for Other Product Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 19: World 15-Year Perspective for Other Product Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 20: World Recent Past, Current & Future Analysis for Gasoline by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 21: World Historic Review for Gasoline by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 22: World 15-Year Perspective for Gasoline by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 23: World Recent Past, Current & Future Analysis for Diesel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 24: World Historic Review for Diesel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 25: World 15-Year Perspective for Diesel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
TABLE 26: World Recent Past, Current & Future Analysis for Electric Fuel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
TABLE 27: World Historic Review for Electric Fuel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
TABLE 28: World 15-Year Perspective for Electric Fuel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
III. MARKET ANALYSIS
UNITED STATES
Power Sports Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
CANADA
JAPAN
Power Sports Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
CHINA
Power Sports Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
EUROPE
Power Sports Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
FRANCE
Power Sports Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
GERMANY
Power Sports Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
ITALY
UNITED KINGDOM
Power Sports Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
SPAIN
RUSSIA
REST OF EUROPE
ASIA-PACIFIC
Power Sports Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
AUSTRALIA
Power Sports Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
INDIA
Power Sports Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
SOUTH KOREA
REST OF ASIA-PACIFIC
LATIN AMERICA
Power Sports Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
ARGENTINA
BRAZIL
MEXICO
REST OF LATIN AMERICA
MIDDLE EAST
Power Sports Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
IRAN
ISRAEL
SAUDI ARABIA
UNITED ARAB EMIRATES
REST OF MIDDLE EAST
AFRICA
Power Sports Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Arctic Cat Inc.
  • BMW Motorrad (BMW Group)
  • BRP Inc. (Bombardier Recreational Products)
  • CFMOTO Powersports Inc.
  • Ducati Motor Holding S.p.A.
  • Harley-Davidson, Inc.
  • Hisun Motors Corporation
  • Honda Motor Co., Ltd.
  • Kawasaki Heavy Industries, Ltd.
  • KTM AG
  • KYMCO (Kwang Yang Motor Co., Ltd.)
  • Mahindra & Mahindra Ltd.
  • Piaggio & C. SpA
  • Polaris Inc.
  • Segway Powersports Inc.
  • Suzuki Motor Corporation
  • Textron Inc.
  • Triumph Motorcycles Ltd.
  • Yamaha Motor Co., Ltd.
  • Zero Motorcycles Inc.

Table Information