Threat Hunting - Global Strategic Business Report

The global market for Threat Hunting was estimated at US$3.7 Billion in 2024 and is projected to reach US$9.4 Billion by 2030, growing at a CAGR of 17.0% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Threat Hunting market.

Threat Hunting Market Trends & Drivers Summarized

How Is Threat Hunting Transforming Cybersecurity Strategies Amid Increasing Cyber Threats?

Threat hunting is emerging as a proactive cybersecurity approach, enabling organizations to detect, analyze, and neutralize cyber threats before they cause significant damage. Unlike traditional security measures that rely on automated threat detection, threat hunting involves actively searching for indicators of compromise (IoCs) and adversarial behaviors within an organization's network. As cyberattacks become more sophisticated, with advanced persistent threats (APTs), zero-day exploits, and ransomware posing significant risks, businesses are investing in proactive defense mechanisms to mitigate potential breaches. The integration of artificial intelligence (AI), machine learning (ML), and behavioral analytics into threat hunting tools is significantly improving detection capabilities, allowing security teams to identify anomalies and respond in real time. However, challenges such as a shortage of skilled cybersecurity professionals, evolving attacker tactics, and high costs associated with implementing advanced threat hunting programs remain obstacles. As cybercriminals continue to refine their attack methods, how will threat hunting evolve to stay ahead of emerging cybersecurity threats?

What Technological Innovations Are Advancing Threat Hunting?

Innovations in threat hunting are focusing on automation, predictive analytics, and AI-driven threat intelligence. AI-powered security operations centers (SOCs) are utilizing deep learning models to analyze vast datasets and identify previously undetectable attack patterns. The adoption of Extended Detection and Response (XDR) platforms is enhancing the correlation of threat intelligence across endpoints, networks, and cloud environments, improving the accuracy of threat hunting. The integration of behavior-based anomaly detection is allowing security teams to uncover advanced persistent threats (APTs) before they escalate. Additionally, advancements in deception technology, such as honeypots and decoy systems, are enabling organizations to lure attackers into controlled environments, studying their tactics and strengthening defenses. Blockchain-based threat intelligence sharing is also emerging as a way to enhance collaboration among cybersecurity teams, improving response times and reducing attack dwell time.

Why Is the Demand for Threat Hunting Increasing?

The increasing frequency and sophistication of cyberattacks, coupled with growing regulatory compliance requirements, are driving demand for proactive threat hunting solutions. Organizations across industries - including finance, healthcare, government, and manufacturing - are facing heightened security risks due to the expansion of digital transformation, remote work environments, and cloud-based infrastructures. The rising adoption of AI-powered security analytics is further encouraging enterprises to invest in threat hunting programs to detect and mitigate breaches more efficiently. Additionally, the shift from reactive to proactive security postures is becoming essential for organizations seeking to minimize downtime, data loss, and reputational damage.

What Factors Are Driving the Growth of the Threat Hunting Market?

The threat hunting market is expanding due to the increasing adoption of AI-driven cybersecurity tools, growing demand for real-time threat intelligence, rising regulatory compliance requirements (such as GDPR and CCPA), and the expanding threat landscape fueled by remote work and cloud computing. Investments in cybersecurity research, the emergence of managed threat hunting services, and the development of next-generation endpoint detection and response (EDR) solutions are further driving market growth. As organizations continue to prioritize cybersecurity resilience, threat hunting is expected to become an integral part of defense strategies, shaping the future of proactive security frameworks.

Scope of Study:

The report analyzes the Threat Hunting market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Offering (Threat Hunting Tools, Threat Hunting Services); Threat Type (Advanced Persistent Threats, Malware & Ransomware, Insider Threats, Phishing & Social Engineering, Other Threat Types); Vertical (BFSI Vertical, IT & ITES Vertical, Government Vertical, Energy & Utilities Vertical, Manufacturing Vertical, Healthcare Vertical, Other Verticals)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Threat Hunting Tools segment, which is expected to reach US$7.2 Billion by 2030 with a CAGR of a 18.5%. The Threat Hunting Services segment is also set to grow at 12.6% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $964.9 Million in 2024, and China, forecasted to grow at an impressive 15.9% CAGR to reach $1.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Threat Hunting Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Threat Hunting Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Threat Hunting Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Abstract Security, Armis, Booz Allen Hamilton, Capgemini, Check Point Software and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 42 companies featured in this Threat Hunting market report include:

• Abstract Security
• Armis
• Booz Allen Hamilton
• Capgemini
• Check Point Software
• Cisco Systems Inc.
• Cisco Talos
• CrowdStrike
• Cybereason
• Cyble Inc.
• Cynet Security
• Eviden (Atos Group)
• Fortinet
• IBM Corporation
• Kaspersky Cybersecurity Services
• Kaspersky Lab
• Microsoft Corporation
• Palo Alto Networks
• Rapid7
• Sangfor Technologies

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.