Move To Earn Fitness Apps - Global Strategic Business Report

The global market for Move To Earn Fitness Apps was estimated at US$649.9 Million in 2024 and is projected to reach US$1.7 Billion by 2030, growing at a CAGR of 17.3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Move To Earn Fitness Apps market.

Global Move To Earn Fitness Apps Market - Key Trends & Drivers Summarized

How Have Move-To-Earn Fitness Apps Revolutionized the Fitness Industry?

The rise of move-to-earn (M2E) fitness apps has transformed the fitness industry by integrating blockchain technology, gamification, and financial incentives to encourage physical activity. Unlike traditional fitness apps that primarily track workouts and health metrics, M2E apps reward users with cryptocurrency or digital assets for engaging in physical activities such as walking, running, or cycling. This innovative approach has attracted millions of users, particularly those looking for financial motivation to stay active. The surge in remote work and sedentary lifestyles has further fueled the adoption of these apps, providing users with a fun and rewarding way to maintain an active routine. Additionally, M2E platforms have introduced social engagement features, allowing users to form communities, compete in challenges, and trade digital rewards. The convergence of fitness and decentralized finance (DeFi) has created a lucrative ecosystem, reshaping the fitness app market and fostering long-term user engagement.

What Technological Innovations Are Driving the Growth of M2E Fitness Apps?

The success of move-to-earn fitness apps is largely driven by advancements in blockchain technology, smart contracts, and non-fungible tokens (NFTs). These apps leverage blockchain to ensure secure and transparent reward distribution, preventing fraud and manipulation. Many M2E platforms use NFT-based digital sneakers, avatars, or wearables, which users can purchase, upgrade, and trade within the app ecosystem. GPS tracking, AI-powered motion detection, and real-time analytics have also enhanced the accuracy of activity monitoring, preventing cheating and ensuring fair rewards. Additionally, the integration of augmented reality (AR) and virtual reality (VR) features has elevated user experiences, making workouts more engaging and interactive. The rise of Web3 technologies and the increasing adoption of cryptocurrency payments have further strengthened the market, attracting both fitness enthusiasts and crypto investors.

How Are Consumer Behavior and Market Trends Shaping M2E App Growth?

Consumer behavior has played a significant role in shaping the move-to-earn fitness app market, with users increasingly looking for engaging, rewarding, and socially connected fitness solutions. The popularity of gamification in health and wellness has led to high engagement rates, as users are more motivated to exercise when rewards and competition are involved. Additionally, the growing interest in passive income opportunities has attracted individuals who see M2E apps as a way to earn cryptocurrency while staying active. The emergence of partnerships between fitness brands, sportswear companies, and blockchain projects has expanded the market, driving brand collaborations and sponsorship opportunities. The shift toward digital fitness experiences, combined with the desire for financial incentives, has created a sustainable market for M2E apps, further fueled by the rapid adoption of digital currencies and decentralized platforms.

What Are the Key Growth Drivers of the Move-To-Earn Fitness App Market?

The growth in the move-to-earn fitness app market is driven by several factors, including the rising popularity of blockchain technology, the increasing demand for digital fitness solutions, and the gamification of health and wellness. The expansion of Web3 and DeFi ecosystems has provided a strong foundation for M2E apps, attracting a diverse user base that includes both fitness enthusiasts and crypto investors. The integration of NFTs and in-app marketplaces has further boosted user engagement, as players can earn, buy, and trade digital assets. The global focus on health and wellness, particularly after the COVID-19 pandemic, has driven more people to seek innovative fitness solutions that align with their digital lifestyles. Additionally, corporate wellness programs and fitness partnerships are incorporating M2E apps into employee engagement initiatives, increasing market penetration. As blockchain adoption grows and fitness gamification evolves, the move-to-earn fitness app market is expected to witness sustained expansion, revolutionizing the way people stay active and earn rewards.

Scope of Study:

The report analyzes the Move To Earn Fitness Apps market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Platform (iOS Platform, Android Platform, Other Platforms); Device Type (Smartphones, Tablets, Wearable Devices); Payment Model (Freemium Model, One Time Purchase Model, Subscription Model)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the iOS Platform segment, which is expected to reach US$1.0 Billion by 2030 with a CAGR of a 19.2%. The Android Platform segment is also set to grow at 14.4% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $177.1 Million in 2024, and China, forecasted to grow at an impressive 23.1% CAGR to reach $379.6 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Move, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Move.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Move expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as ASICS Corporation, Charity Miles LLC, DietBet (WayBetter Inc.), Dotmoovs, Evidation Health, Inc. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 42 companies featured in this Move To Earn Fitness Apps market report include:

• ASICS Corporation
• Charity Miles LLC
• DietBet (WayBetter Inc.)
• Dotmoovs
• Evidation Health, Inc.
• Fitbit, Inc.
• Fitmint
• Genopets
• GOQii
• HealthyWage LLC
• Higi SH LLC
• Map My Fitness (Under Armour)
• MyFitnessPal, Inc.
• Polar Electro Oy
• Step App
• STEPN
• Sweatcoin
• Vitality Group International, Inc.
• WillowTree, Inc.
• Winwalk

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.