On-road Motorcycles - Global Strategic Business Report

The global market for On-road Motorcycles was estimated at US$65.8 Billion in 2024 and is projected to reach US$86.4 Billion by 2030, growing at a CAGR of 4.6% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the On-road Motorcycles market.

Global On-Road Motorcycles Market - Key Trends & Drivers Summarized

Why Are On-Road Motorcycles Gaining Momentum in Urban Mobility and Lifestyle Shifts?

On-road motorcycles are rapidly gaining traction as a practical and aspirational mode of transportation, particularly in urban and semi-urban environments where efficiency and maneuverability are paramount. Their compact size and ability to navigate through traffic congestion make them a preferred choice for daily commuting, especially in megacities across Asia, Latin America, and parts of Africa. In many emerging economies, motorcycles are not just alternatives to cars - they are often the primary mode of transportation due to affordability, lower maintenance costs, and fuel efficiency. Meanwhile, in developed countries, motorcycles are seeing a resurgence in popularity, driven by a growing desire for lifestyle-driven experiences and personal mobility. Riders increasingly associate motorcycles with freedom, individuality, and adventure, fueling demand for road bikes, cafe racers, and cruisers. The popularity of motorcycling as a leisure pursuit has been further amplified by social media culture, where motorcycle travel vlogs, scenic rides, and brand communities continue to attract new enthusiasts. In addition, motorcycles are now being adopted by a growing segment of urban gig economy workers in food delivery and courier services, increasing their relevance in logistics and commercial mobility. Government interest in reducing urban emissions and traffic congestion has also led to policies that promote two-wheeler use, including dedicated lanes and tax incentives in some cities. Combined with rising fuel prices and inflationary pressures, motorcycles offer an increasingly attractive value proposition to budget-conscious consumers who prioritize mobility and flexibility. The convergence of utility, culture, and affordability is driving the resurgence of on-road motorcycles as both a functional necessity and a symbol of lifestyle choice.

How Is Technology Transforming the Riding Experience and Expanding Consumer Appeal?

Technology is playing a pivotal role in redefining the on-road motorcycle experience, making it safer, smarter, and more appealing to a broader demographic. Modern motorcycles come equipped with sophisticated features like anti-lock braking systems (ABS), traction control, ride-by-wire throttles, cruise control, and electronic stability programs - technologies that were once exclusive to high-end cars or performance bikes. These advancements have significantly enhanced rider safety and control, particularly in challenging road conditions. Infotainment and connectivity are also transforming the rider’s interaction with the vehicle. Bluetooth-enabled dashboards, smartphone integration, GPS navigation, and music streaming are standard offerings in many mid-to-high-end motorcycles today, making long rides more engaging and intuitive. Furthermore, electric motorcycles are making notable strides in both performance and adoption, with improved battery range, fast-charging capabilities, and urban charging infrastructure becoming more accessible. Startups and established OEMs alike are racing to develop smart, connected electric motorcycles targeting eco-conscious consumers who seek clean energy alternatives without compromising performance. In addition, mobile apps that enable ride analytics, maintenance tracking, theft alerts, and over-the-air (OTA) updates are enhancing post-sale engagement and rider satisfaction. Customization has also become more user-friendly, with modular design kits and digital tools allowing users to personalize ergonomics, aesthetics, and performance. With artificial intelligence and advanced telemetry on the horizon, motorcycles are evolving into intelligent machines that respond dynamically to both road conditions and rider behavior. This growing technological sophistication is helping redefine perceptions of motorcycles from being raw, mechanical machines to refined, digitally integrated mobility solutions.

Are Global Economic and Cultural Factors Creating New Demand Frontiers for On-Road Motorcycles?

Absolutely - the global on-road motorcycle market is being shaped by a wide range of economic, cultural, and demographic factors that are expanding its influence across diverse regions and user segments. In low- and middle-income countries, motorcycles represent a key enabler of economic mobility, providing individuals with access to jobs, education, healthcare, and commerce. The affordability of motorcycles compared to cars makes them a preferred investment, especially in regions where credit availability is limited. In countries such as India, Vietnam, Indonesia, and Nigeria, motorcycles are essential to daily life, not just for personal use but also for commercial applications including transport services, micro-enterprise, and local delivery. In contrast, in high-income economies, motorcycles are more commonly associated with lifestyle and leisure. A growing number of professionals, retirees, and younger urbanites are embracing motorcycling as a form of recreation and self-expression. Events like motorcycle rallies, road trips, and brand-sponsored riding clubs are fostering communities that are not just buying products but forming emotional bonds with brands. At the same time, the impact of rising fuel prices and traffic congestion has made motorcycles a rational choice for those seeking cost-effective alternatives to cars or public transit. Gender diversity is also contributing to demand growth, with rising participation from women riders who are being targeted through inclusive marketing and ergonomic designs. Cultural depictions of motorcycling in films, music, and social media are amplifying its aspirational value among youth. Additionally, the post-pandemic preference for private over shared transportation modes has led to a noticeable uptick in motorcycle purchases across many global cities. All these dynamics are not only fueling demand but also reshaping the image of on-road motorcycles to reflect a wider range of social, economic, and cultural identities.

What’s Fueling the Growth of the On-Road Motorcycles Market Across Segments and Regions?

The growth in the on-road motorcycles market is driven by several factors rooted in technological innovation, economic conditions, consumer preferences, and evolving transportation patterns. In emerging economies, where infrastructure constraints and income levels favor affordable mobility options, the demand for entry-level and mid-range commuter motorcycles remains robust. In contrast, developed markets are seeing rising interest in premium roadsters, touring bikes, and electric motorcycles, reflecting higher disposable incomes and lifestyle-driven purchases. Technological advancements in engine efficiency, battery technology, and digital interfaces are enhancing vehicle performance and lowering long-term ownership costs, making motorcycles more appealing across segments. Furthermore, the rapid rise of e-commerce and the gig economy is contributing to bulk procurement of motorcycles for logistics and delivery operations, boosting sales in the fleet segment. The expansion of financing options, including digital lending, pay-as-you-go models, and buy-now-pay-later plans, has improved motorcycle accessibility in underserved regions. OEMs are also expanding their footprints through localized manufacturing, CKD (completely knocked down) operations, and region-specific model lines to better cater to local demand. Regulatory incentives for low-emission vehicles and the inclusion of two-wheelers in urban mobility plans are supporting the shift toward electric variants. Aftermarket customization, accessory upgrades, and service ecosystems are creating new revenue streams while enhancing brand loyalty. Online retail channels and virtual showrooms are accelerating buyer decision-making and market penetration. Additionally, strategic alliances between motorcycle brands and lifestyle companies are enhancing brand perception and tapping into new consumer psychographics. These converging forces are driving sustained growth across urban commuter, rural utility, and lifestyle leisure segments, establishing on-road motorcycles as a vital, versatile, and increasingly tech-driven component of global mobility.

Report Scope

The report analyzes the On-road Motorcycles market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments: Type (Cruiser Motorcycles, Touring Motorcycles, Sports Bikes, Standard Motorcycles)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Cruiser Motorcycles segment, which is expected to reach US$32.5 Billion by 2030 with a CAGR of a 3.0%. The Touring Motorcycles segment is also set to grow at 6.1% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $17.9 Billion in 2024, and China, forecasted to grow at an impressive 8.2% CAGR to reach $17.7 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global On-road Motorcycles Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global On-road Motorcycles Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global On-road Motorcycles Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Aprilia (Piaggio Group), Bajaj Auto Ltd., Benelli Q.J., BMW Motorrad, CFMoto and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 32 Featured):

• Aprilia (Piaggio Group)
• Bajaj Auto Ltd.
• Benelli Q.J.
• BMW Motorrad
• CFMoto
• Ducati Motor Holding S.p.A.
• Harley-Davidson, Inc.
• Hero MotoCorp Ltd.
• Honda Motor Co., Ltd.
• Husqvarna Motorcycles GmbH
• Indian Motorcycle (Polaris Inc.)
• Kawasaki Heavy Industries Motorcycle & Engine
• KTM AG
• Moto Guzzi (Piaggio Group)
• MV Agusta Motor S.p.A.
• Piaggio & C. SpA
• Royal Enfield (Eicher Motors Ltd.)
• Suzuki Motor Corporation
• Triumph Motorcycles Ltd.
• Yamaha Motor Co., Ltd.

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry