Lip Powders - Global Strategic Business Report

The global market for Lip Powders was estimated at US$969.6 Million in 2024 and is projected to reach US$1.4 Billion by 2030, growing at a CAGR of 5.8% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Lip Powders market.

Global Lip Powder Market - Key Trends & Drivers Summarized

How Has Lip Powder Emerged as a Game-Changer in the Beauty Industry?

Lip powder, once a niche product, has now evolved into a mainstream cosmetic innovation that combines the benefits of traditional lipsticks with a modern, lightweight, and long-lasting formula. Unlike conventional lipsticks and glosses, lip powders offer a unique matte finish with a velvety, soft texture that blends seamlessly into the lips. This formulation is often infused with hydrating ingredients like vitamin E, hyaluronic acid, and jojoba oil to prevent dryness while delivering an intense color payoff. Initially popularized by Korean beauty brands, lip powder has gained traction worldwide due to its smudge-resistant, long-wear properties. The innovative formulation is designed to provide a more comfortable and weightless feel, making it an ideal choice for consumers seeking transfer-proof and non-drying lip products. The demand for multifunctional beauty products has also contributed to the rise of lip powders, as many formulations can double as blushes or eyeshadows, catering to the trend of minimalist makeup routines. As sustainability becomes a major focus in the cosmetics industry, brands are exploring eco-friendly and talc-free formulations to ensure safer application and reduced environmental impact. The increasing preference for matte lip looks without the heaviness of traditional lipsticks has further propelled the popularity of lip powders, making them a staple in modern beauty collections.

Why Are Consumers Switching to Lip Powder Over Traditional Lipsticks?

Consumer preferences in the beauty industry are constantly evolving, and lip powder has emerged as a preferred choice among makeup enthusiasts looking for versatility, longevity, and innovation. The growing demand for lightweight yet highly pigmented lip products has positioned lip powder as a key player in the market, offering a unique combination of comfort and durability. Social media platforms, particularly TikTok and Instagram, have played a significant role in promoting the use of lip powder, with beauty influencers and makeup artists showcasing its ability to create buildable coverage and gradient lip effects. Additionally, the increasing demand for transfer-proof formulas, especially in the wake of mask-wearing habits during and post-pandemic, has further fueled the adoption of lip powders. The younger generation, particularly Gen Z and millennials, has shown a strong preference for bold, expressive makeup styles, and lip powder aligns with their desire for long-lasting, statement-making lip colors. Moreover, the rise of gender-neutral beauty trends has contributed to the expansion of the lip powder market, as these products appeal to individuals seeking soft, diffused lip finishes that are not overly glossy or heavy. The emphasis on cruelty-free, vegan, and clean beauty products has also pushed brands to develop lip powders using natural and organic ingredients, catering to the ethical consumer base.

How Are Technological Innovations Transforming Lip Powder Formulations?

The beauty industry has witnessed significant advancements in lip powder formulations, ensuring that these products deliver superior performance while addressing common concerns such as dryness and uneven application. One of the most notable innovations is the development of micro-fine pigment technology, which enhances color intensity while maintaining a lightweight, breathable feel. Additionally, encapsulated hydration technology has been introduced in lip powder formulations to prevent moisture loss, ensuring that the lips remain soft and supple throughout the day. Another breakthrough in lip powder technology is the incorporation of oil-infused powders that create a creamy, smooth application without settling into fine lines. Brands are also experimenting with hybrid formulations that combine the best aspects of lip tints, powders, and stains to offer multi-functional products with enhanced staying power. AI-driven beauty customization tools are helping consumers choose the right lip powder shades based on their skin tone and undertones, ensuring a more personalized and seamless makeup experience. Furthermore, the rise of airbrushed, soft-focus beauty trends has led to the development of blurring lip powders that create a diffused, natural effect without the harsh lines of traditional lip products. Sustainable packaging innovations, such as biodegradable compact cases and refillable lip powder palettes, are also shaping the future of this market, catering to eco-conscious consumers.

What Are the Key Growth Drivers Propelling the Lip Powder Market?

The growth in the global lip powder market is driven by several factors, including increasing consumer demand for long-wear, lightweight lip products and the shift towards innovative beauty solutions. The rising influence of K-beauty trends has played a significant role in popularizing lip powders, with brands leveraging their expertise in skincare-infused makeup formulations. The expansion of e-commerce platforms and direct-to-consumer (DTC) beauty brands has also accelerated market growth, making lip powders more accessible to a global audience. The growing preference for multi-purpose makeup products has driven demand for lip powders that can be used on the lips, cheeks, and eyes, aligning with the minimalist beauty movement. Additionally, the shift toward sustainable and clean beauty has prompted brands to create talc-free, paraben-free, and cruelty-free lip powders, further expanding their consumer base. The increasing investment in research and development (R&D) by cosmetic companies has led to the introduction of next-generation lip powders with improved hydration, longevity, and color payoff. The growing adoption of virtual try-on technology and AI-driven beauty recommendations has enhanced the consumer shopping experience, allowing users to experiment with lip powder shades before making a purchase. The demand for non-traditional, gender-neutral beauty products has also contributed to the expansion of the lip powder market, as more consumers seek subtle yet effective alternatives to conventional lipsticks. Additionally, the influence of beauty subscription boxes and influencer collaborations has helped drive awareness and adoption of lip powder products. Looking ahead, continuous innovation in product formulations, sustainable packaging solutions, and personalized beauty experiences will further fuel the growth of the lip powder market, positioning it as a key segment in the evolving cosmetics industry.

Report Scope

The report analyzes the Lip Powders market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments: Product (Palettes, Pen); Distribution Channel (Offline, Online)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Palettes segment, which is expected to reach US$952.9 Million by 2030 with a CAGR of a 6.7%. The Pen segment is also set to grow at 3.8% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $264.2 Million in 2024, and China, forecasted to grow at an impressive 9.3% CAGR to reach $277.0 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Lip Powders Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Lip Powders Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Lip Powders Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Accupac, Beauty Bakerie, Buxom Cosmetics, BY TERRY, CHANEL and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 37 Featured):

• Accupac
• Beauty Bakerie
• Buxom Cosmetics
• BY TERRY
• CHANEL
• CLE Cosmetics
• Fluff Cosmetics
• Kylie Cosmetics
• Lady Burd
• Lethal Cosmetics
• Lip Lab
• L`Oréal S.A.
• Nako Cosmetic
• Pure Cosmetics
• Revlon, Inc.
• RiRe Cosmetics
• Sephora
• Shiseido Company, Limited
• Sindebella
• The Estée Lauder Companies Inc.

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry