Squash Rackets - Global Strategic Business Report

This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Squash Rackets market.

Global Squash Rackets Market - Key Trends & Drivers Summarized

Why Is the Squash Rackets Market Experiencing a Global Revival?

The squash rackets market is witnessing renewed growth, driven by a resurgence of interest in squash as a competitive sport, a recreational activity, and a fitness-focused lifestyle choice. Traditionally perceived as a niche or elite sport, squash is now gaining broader appeal across age groups and skill levels, especially among urban professionals, students, and health-conscious individuals. This revival is closely linked to global health and fitness trends, as squash offers a high-intensity cardiovascular workout, agility training, and mental focus - appealing traits for modern-day consumers seeking time-efficient, indoor sports. Furthermore, the rise in squash club memberships, school and university-level squash programs, and the sport’s increasing visibility through global tournaments is encouraging new participation. Ongoing lobbying to include squash in the Olympic Games has also helped raise its international profile. The market for squash rackets is expanding not just in traditional strongholds like the UK, Egypt, and Australia but also in emerging markets across Asia and Latin America, where new court infrastructure and grassroots initiatives are cultivating new players. This widespread adoption is driving consistent demand for both beginner and professional-grade rackets, fueling innovation and competition among brands.

How Are Technological Innovations Enhancing Performance and Player Experience?

Technological advancements in squash racket design and materials are significantly reshaping the market by offering players greater precision, control, and comfort. Manufacturers are continuously experimenting with composite materials such as high modulus graphite, carbon fiber, basalt, and titanium to create rackets that are lighter, more durable, and capable of delivering better energy transfer. The evolution of racket head shapes - teardrop, traditional, and hybrid - is providing tailored responses for players depending on their playing style, whether they prioritize power, control, or speed. Innovations in string technology, including multifilament strings with variable tension zones, are enhancing ball feel and shot accuracy. Anti-vibration systems built into the frame and handle are reducing strain on the arm, making rackets more ergonomic and injury-resistant, especially for frequent players. Customization features like adjustable weights and grip sizes are gaining popularity among advanced players who seek highly personalized performance characteristics. Augmented reality and AI-based coaching tools are even being explored to pair with smart rackets that track swing patterns, shot speed, and court positioning. These product innovations not only cater to professional athletes but are also engaging amateur players by improving ease of use, durability, and enjoyment on the court.

Where Is Market Growth Concentrated, and Which Consumer Segments Are Leading Demand?

The squash rackets market is experiencing strong demand across both developed and emerging regions, with notable growth concentrated in Europe, North America, and parts of Asia-Pacific. The UK, Germany, and France continue to be prominent markets due to well-established squash clubs, a strong culture of competitive play, and organized national leagues. In North America, particularly in Canada and the northeastern United States, squash is gaining popularity in high schools, colleges, and corporate wellness programs, creating robust demand for entry-level and intermediate rackets. Meanwhile, countries like Egypt and Pakistan remain global powerhouses in the sport, driving aspirational interest and local demand for high-performance rackets among youth and aspiring professionals. Asia-Pacific is an increasingly important growth region, with China, India, and Malaysia investing in court development, sports education, and squash tournaments at the grassroots and elite levels. Recreational players - particularly urban millennials and Gen Z consumers - are driving demand for affordable, lightweight rackets that combine performance with style. The youth segment is especially strong, as more schools incorporate squash into physical education curricula. E-commerce and specialty sporting goods retailers are playing a pivotal role in expanding access, offering a wide range of price points and product varieties tailored to different skill levels and playing preferences.

What’s Driving the Long-term Growth of the Squash Rackets Market Worldwide?

The growth in the squash rackets market is driven by multiple converging trends related to health, sport accessibility, product innovation, and global sports development initiatives. A key long-term driver is the increasing consumer focus on holistic fitness and indoor sports, especially in urban environments where outdoor space is limited. Squash’s reputation as a fast, full-body workout makes it attractive to fitness-focused individuals who value efficiency and versatility. Government initiatives and sports federations around the world are investing in squash development - building public courts, funding training academies, and hosting international tournaments - which in turn stimulate participation and equipment demand. The push for squash’s inclusion in the Olympic Games is another powerful catalyst that promises long-term growth by boosting visibility, media coverage, and sponsorship interest. Technological advancements in racket design, along with growing customization options, are elevating user satisfaction and retention, leading to repeat purchases and brand loyalty. Furthermore, increased access to global e-commerce platforms allows brands to reach niche players and underserved markets with specialized offerings. As squash continues to evolve from a niche pastime into a dynamic, accessible, and globally recognized sport, the demand for high-performance and beginner-friendly rackets is poised to rise steadily, ensuring sustained growth for the global squash racket market.

Report Scope

The report analyzes the Squash Rackets market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments: Raw Material (Carbon Fiber, Aluminum, Others); Distribution Channel (Brick & Mortar, Online)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Squash Rackets Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Squash Rackets Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Squash Rackets Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Adidas, Artengo (Decathlon), Ashaway, Asics, Babolat and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 34 Featured):

• Adidas
• Artengo (Decathlon)
• Ashaway
• Asics
• Babolat
• Black Knight
• Carlton Sports
• Dunlop Sport
• Eye Rackets
• Grays International
• Harrow Sports
• Head
• Karakal
• Mantis
• Mizuno
• Nike
• Oliver Sports
• Opfeel (Decathlon)
• Prince Sports
• ProKennex
• Reebok
• Salming
• Slazenger
• Spartan Sports
• Tecnifibre
• Unsquashable
• Victor Rackets
• Wilson Sporting Goods
• Xamsa
• Yonex

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry