Maternal Mental Health - Global Strategic Business Report

The global market for Maternal Mental Health was estimated at US$9.9 Billion in 2024 and is projected to reach US$39.8 Billion by 2030, growing at a CAGR of 26.0% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Maternal Mental Health market.

Global Maternal Mental Health Market - Key Trends & Drivers Summarized

Why Is Maternal Mental Health Finally Receiving the Attention It Deserves?

Maternal mental health is rapidly gaining recognition as a vital component of global public health, moving beyond its once-muted position to the forefront of healthcare conversations. Increased awareness around postpartum depression, perinatal anxiety, and mood disorders during and after pregnancy has led to growing advocacy and policy focus. For decades, maternal mental health issues were underdiagnosed and undertreated due to social stigma, limited screening protocols, and a lack of integrated care frameworks. Today, growing scientific evidence and public discourse are highlighting the profound impact maternal mental health can have not only on mothers but also on infant development, partner dynamics, and family wellbeing. The stressors of modern motherhood - ranging from economic insecurity and social isolation to medical complications and sleep deprivation - are intensifying the mental health burden among new mothers. The COVID-19 pandemic further exacerbated these challenges, with lockdowns, disrupted healthcare access, and limited support systems significantly increasing maternal distress globally. In response, governments, NGOs, and health institutions are investing in maternal mental health screening programs, educational campaigns, and early intervention strategies. Cultural narratives are also shifting, empowering women to speak openly about their struggles and seek timely care, transforming maternal mental health into a priority within broader women’s health agendas.

How Are Innovations in Digital Health Transforming Maternal Mental Healthcare Delivery?

Technology is playing an instrumental role in reshaping how maternal mental healthcare is delivered, accessed, and scaled. Digital health platforms, including mobile apps, telepsychiatry, and virtual support groups, are bridging care gaps for new and expecting mothers who may lack access to traditional mental health services. AI-powered mental health tools are being developed to monitor behavioral changes, screen for risk factors, and deliver cognitive behavioral therapy (CBT) modules tailored for postpartum and perinatal stages. Mobile-first approaches are particularly effective in rural and underserved regions, where infrastructure and healthcare personnel shortages limit access to in-person services. Wearable technology and health trackers are also emerging as supportive tools, helping monitor sleep patterns, stress levels, and hormonal fluctuations - key indicators of maternal mental health. Moreover, integrated maternal health platforms now offer mental health resources alongside obstetric tracking, creating a more holistic care experience. Virtual consultations with therapists and mental health professionals are reducing stigma and enabling discreet, flexible support for women juggling newborn care and recovery. These innovations are not only enhancing early diagnosis and intervention but also democratizing mental health care, making it more inclusive and responsive to the unique emotional landscape of motherhood.

Is the Evolving Role of Employers, Insurers, and Health Systems Driving Market Expansion?

The maternal mental health ecosystem is being reshaped by an expanding network of stakeholders beyond traditional healthcare providers. Employers are beginning to view maternal mental wellness as a critical component of workforce productivity and retention, prompting the inclusion of postpartum mental health resources in employee assistance programs (EAPs). Corporate wellness platforms now offer new-parent counseling, mindfulness tools, and flexible leave policies that acknowledge the emotional complexities of returning to work after childbirth. Insurers are also taking note - some health plans now reimburse for postpartum therapy, mental health screenings during prenatal visits, and app-based mental wellness subscriptions. Meanwhile, health systems are integrating mental health assessments into standard prenatal and postnatal care pathways, often using standardized tools like the Edinburgh Postnatal Depression Scale (EPDS) during checkups. Multidisciplinary care teams - comprising obstetricians, midwives, therapists, and pediatricians - are creating coordinated care models to identify and address mental health concerns early. Public health initiatives and donor funding are supporting pilot programs that train community health workers in maternal mental health screening, especially in low-resource settings. At the policy level, maternal mental health legislation is being introduced in several countries to ensure universal screening and improve care access. As systemic support increases, demand for scalable solutions - including digital therapeutics, support networks, and culturally adapted mental health services - is accelerating across geographies.

What Are the Core Drivers Powering the Maternal Mental Health Market’s Expansion?

The growth in the maternal mental health market is driven by several factors rooted in evolving healthcare delivery models, shifting societal norms, and technology-driven innovation. Rising awareness of the clinical and social implications of untreated maternal mental health conditions has led to increased investment in early screening and intervention protocols, particularly within maternal and child health programs. The widespread use of digital platforms is expanding access to care, especially among younger, tech-savvy mothers seeking flexible and stigma-free support options. Demographic shifts, such as delayed motherhood and higher rates of high-risk pregnancies, are contributing to increased emotional vulnerability during the perinatal period, thus fueling demand for preventive mental health services. The growing integration of behavioral health into obstetric and pediatric settings is creating structural pathways for continuous mental health monitoring from pregnancy through postpartum. Insurance reforms and employer-backed health initiatives are driving reimbursement and utilization of maternal mental health services across both public and private sectors. Additionally, the increasing availability of culturally sensitive and multilingual content is enabling better outreach among diverse populations. In low- and middle-income countries, donor-led programs and global health partnerships are scaling grassroots interventions and mental health training, expanding market potential beyond developed regions. As the maternal mental health narrative evolves from reactive treatment to proactive wellness, it is creating a sustained and diversified demand for services, technologies, and support ecosystems worldwide.

Report Scope

The report analyzes the Maternal Mental Health market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments: Disease Indication (Postpartum Depression Disease Indication, Dysthymia Disease Indication, Pregnancy & Postpartum General Anxiety Disease Indication, Pregnancy & Postpartum OCD Disease Indication, Birth-Related PTSD Disease Indication, Other Disease Indications); Therapy (Antidepressants Therapy, Interpersonal Psychotherapy, Cognitive Behavioral Therapy, Other Therapies)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Postpartum Depression Disease Indication segment, which is expected to reach US$9.4 Billion by 2030 with a CAGR of a 23.6%. The Dysthymia Disease Indication segment is also set to grow at 29.2% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $2.7 Billion in 2024, and China, forecasted to grow at an impressive 33.8% CAGR to reach $9.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Maternal Mental Health Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Maternal Mental Health Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Maternal Mental Health Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Ahma & Co Postpartum Retreat, Anne Arundel Medical Center Maternal Mental Health, BetterHelp, COOJ Mental Health Foundation, Inova Perinatal Mental Health and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 34 Featured):

• Ahma & Co Postpartum Retreat
• Anne Arundel Medical Center Maternal Mental Health
• BetterHelp
• COOJ Mental Health Foundation
• Inova Perinatal Mental Health
• Mammha
• Maternal Mental Health Alliance
• Maternal Mental Health Leadership Alliance
• MPower Minds
• MS Chellamuthu Trust & Research Foundation
• Parivarthan Counselling, Training and Research Centre
• Policy Center for Maternal Mental Health
• Postpartum Support International
• Seleni Institute
• Tele-MANAS
• The Live Love Laugh Foundation
• The Motherhood Group

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry