Vitamin D Testing Market Report 2025

This vitamin D testing market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The vitamin D testing market size has grown strongly in recent years. It will grow from $0.92 billion in 2024 to $1 billion in 2025 at a compound annual growth rate (CAGR) of 9.5%. The growth in the historic period can be attributed to increasing prevalence of Vitamin D deficiency, increasing geriatric population, rising awareness related to disorders, rising healthcare expenditure, and increasing prevalence of osteoporosis.

The vitamin D testing market size is expected to see strong growth in the next few years. It will grow to $1.43 billion in 2029 at a compound annual growth rate (CAGR) of 9.2%. The growth in the forecast period can be attributed to the increasing number of studies relating to the role of vitamin D, increasing prevalence of deficiency among the population, increasing investments for research and development (R&D), government initiatives and screening programs, and increasing sedentary lifestyles and less exposure to sunlight. Major trends in the forecast period include technological advancements, integration with digital health, innovations in testing methods, integration of automation and artificial intelligence (AI) in Vitamin D testing platforms, and point-of-care Vitamin D testing.

The growth of the vitamin D testing market is anticipated to increase due to heightened awareness of vitamin D deficiency disorders. These disorders arise from insufficient vitamin D levels, which impair calcium absorption and can lead to issues such as weakened bones, muscle pain, and a higher risk of fractures. Contributing factors include reduced sunlight exposure, heavy sunscreen use, poor dietary intake, and sedentary lifestyles. Vitamin D testing is essential for accurately diagnosing and assessing vitamin D levels, enabling effective treatment and prevention of related health problems. For instance, a July 2024 survey by Forth, a UK-based health and wellness company, revealed that 57% of 1,400 participants had vitamin D levels below the recommended range of 75-100 nmol/L, with an average level of 78.7 nmol/L. Thus, the rising awareness of vitamin D deficiency disorders is driving growth in the vitamin D testing market.

Leading companies in the vitamin D testing market are focusing on developing advanced products, such as vitamin D test kits, for both home and clinical use. These kits measure vitamin D levels in the blood, aiding in the assessment and monitoring of vitamin D status. For example, in February 2022, NanoSpeed Diagnostics, a Canada-based provider of diagnostic screening tests, received CE mark approval for its Test4D vitamin D deficiency test kit. This newly patented, point-of-care test quickly detects 25-OH vitamin D levels, delivering results in just 10 minutes from a single drop of blood, and is 90% less expensive than traditional methods, offering an efficient solution for identifying vitamin D deficiency.

In July 2024, Thyrocare Technologies Ltd., an India-based diagnostic and pathology service provider, acquired the pathology diagnostic business of Polo Labs for an undisclosed sum. This acquisition expands Thyrocare’s diagnostic services and infrastructure in North India, enhancing its service delivery, turnaround times, and patient convenience. Polo Labs is an India-based company specializing in vitamin D testing.

Major companies operating in the vitamin D testing market are Siemens AG, Thermo Fisher Scientific Inc., Abbott Laboratories Inc., F. Hoffmann-La Roche AG, Laboratory Corporation of America Holdings, Quest Diagnostics Incorporated, bioMérieux SA, Tosoh Bioscience LLC, Revvity Inc., Quidel Corporation, Beckman Coulter Inc., Bio-Rad Laboratories Inc., DiaSorin S.p.A., Tecan Group Ltd., Randox Laboratories Ltd., Boditech Med Inc., Everlywell Inc., BioVendor Laboratorni medicina AS, Diazyme Laboratories Inc., DiaSys Diagnostic Systems GmbH, Qualigen Therapeutics Inc.

North America was the largest region in the vitamin D testing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vitamin D testing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vitamin D testing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Vitamin D testing is a procedure used to measure the level of vitamin D in the blood to determine if a person has a deficiency or is at risk for associated health issues. Vitamin D is crucial for maintaining healthy bones and immune function. The test typically measures the level of 25-hydroxyvitamin D (25(OH)D), which is the most common marker for evaluating vitamin D status.

The main types of vitamin D tests include 25-hydroxy vitamin D testing, 1,25-dihydroxy vitamin D testing, and 24,25-dihydroxy vitamin D testing. 25-hydroxy vitamin D testing measures calcidiol, a form of vitamin D produced when the body processes vitamin D from sunlight or supplements. This testing employs various techniques such as radioimmunoassay (RIA), enzyme-linked immunosorbent assay (ELISA), high-performance liquid chromatography (HPLC), and liquid chromatography-mass spectrometry (LC-MS). It is used for diagnosing conditions such as osteoporosis, rickets, malabsorption, and vitamin D deficiency. These tests are applied in clinical settings and research by various end-users, including hospitals, diagnostic laboratories, home care, and point-of-care facilities.

The vitamin D testing market research report is one of a series of new reports that provides vitamin D testing market statistics, including vitamin D testing industry global market size, regional shares, competitors with a vitamin D testing market share, detailed vitamin D testing market segments, market trends and opportunities, and any further data you may need to thrive in the vitamin D testing industry. This vitamin D testing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The vitamin D testing market consists of revenues earned by entities by providing services such as consultation services, custom supplement recommendations, advanced metabolite testing and bone health assessments. The market value includes the value of related goods sold by the service provider or included within the service offering. The vitamin D testing market also includes sales of blood collection devices, test reagents and consumables, vitamin d test strips and related products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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