Stress Toy Market Report 2025

This stress toy market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The stress toy market size has grown strongly in recent years. It will grow from $5.52 billion in 2024 to $5.88 billion in 2025 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to the increasing incidence of stress and anxiety disorders, increasing interest of the adult generation, rising adoption of stress-reducing techniques, increasing awareness of mental stress, and rising disposable income.

The stress toy market size is expected to see strong growth in the next few years. It will grow to $7.5 billion in 2029 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to growing emphasis on employee well-being, increase in demand for stress toys among youngsters, increasing popularity of online shopping, rising purchasing power of consumers, and academic pressures. Major trends in the forecast period include focused on stress-reducing techniques, innovative stress toys, integration of technology, technological advancement, and sustainable and eco-friendly manufacturing practices.

The rising incidence of stress and anxiety disorders is expected to drive the growth of the stress toy market in the coming years. Stress and anxiety disorders are mental health conditions marked by excessive worry and fear, often triggered by external stressors, resulting in physical and psychological symptoms that can severely impact daily functioning. Several factors contribute to the increasing incidence of these disorders, including traumatic experiences, chronic health conditions, negative life events, substance misuse, and genetic predispositions. Stress toys can aid in managing stress and anxiety by providing a physical outlet for nervous energy and promoting relaxation through repetitive motion. For example, in February 2024, the National Institutes of Health, a US-based government agency responsible for biomedical and public health research, reported that the percentage of adults experiencing anxiety or depression rose from 36% in August 2020 to 41.5% in February 2021. Therefore, the rising incidence of stress and anxiety disorders is fueling the growth of the stress toy market.

Leading companies in the stress toy market are concentrating on creating innovative products, such as bendable fidget toys, to enhance user engagement and stress relief. Bendable fidget toys are flexible, moldable toys designed for tactile stimulation and stress relief through activities such as bending, twisting, and shaping. For example, in September 2023, Fun in Motion Toys, a US-based toy manufacturer, introduced Nockles, a captivating series of soft, bendable fidget toys that snap together to form various geometric shapes. These toys can expand, collapse, pull, flip, and bend, providing a satisfying sensory experience as users snap, pull apart, and reshape the components in different ways. The Nockles product line includes the Nockles Diga, Nockles Loop, Nockles Tetra, Nockles Cube, and Nockles Sphere.

In June 2022, Funko Inc., a US-based toy manufacturer, acquired Mondo for an undisclosed amount. This acquisition allows Funko to utilize Mondo's fanbase and premium pop culture collectibles to enhance its product range and accelerate Mondo's growth through its extensive distribution and licensing network. Mondo is a US-based company specializing in marble stress balls.

Major companies operating in the stress toy market are The Lego Group, Spin Master Corp., Jakks Pacific, Quality Logo Products Inc., Fat Brain Toys Co., 4ALLPROMOS, Hoarder International Ltd., PlayVisions, Total Merchandise Ltd, Fidgetland, Tangle Creations, Toysmith, Chewigem, Bouncy Bands, Happy Worker Inc., BLUETRACK Inc., Antsy Labs LLC, Auldey, Crazy Aaron Enterprises Inc., Sensory Toy Warehouse.

North America was the largest region in the stress toy market in 2023. The regions covered in the stress toy market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the stress toy market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Stress toys refer to items designed to help manage stress and anxiety by providing a tactile, often repetitive activity. They are intended to offer a calming effect through sensory stimulation, typically through squeezing, fidgeting, or manipulating. These tools are commonly used in therapeutic and relaxation practices to help individuals cope with stress or improve focus.

The main types of stress toys are brain toys, ceramic toys, and other creative toys. Brain toys are designed to stimulate cognitive functions and enhance mental engagement. These toys often include puzzles, strategy games, and problem-solving activities that challenge users to think critically and creatively. These toys are made from materials such as polyurethane, rubber, vinyl, foam, and gel and come in various designs, including squeeze balls, stress cubes, fidget spinners, weighted blankets, and zen gardens. Their applications include stress relief, anxiety reduction, fidgeting, sensory stimulation, and rehabilitation. They are targeted at different groups, including adults, children, teenagers, individuals with special needs, and corporate employees.

The stress toy market research report is one of a series of new reports that provides stress toy market statistics, including the stress toy industry's global market size, regional shares, competitors with a stress toy market share, detailed stress toys market segments, market trends and opportunities, and any further data you may need to thrive in the stress toy industry. This stress toy market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The stress toy market consists of sales of stress balls, fidget cubes, sensory rings, squishy toys, putty or slime, tangle toys, stretchy bands, gel-filled toys, and stress reliever keychains. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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