Stress Toy Market Report 2026

The stress toy market size has grown strongly in recent years. It will grow from $5.88 billion in 2025 to $6.26 billion in 2026 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to increasing workplace stress levels, rising awareness of mental health management, growth of wellness and therapy products, expansion of educational sensory tools, increased usage in special needs care.

The stress toy market size is expected to see strong growth in the next few years. It will grow to $7.95 billion in 2030 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to increasing focus on mental health support solutions, rising adoption of stress management tools, growth of corporate wellness initiatives, expansion of eco-friendly toy materials, innovation in multi-sensory stress relief designs. Major trends in the forecast period include increasing demand for sensory-based stress relief products, rising adoption of stress toys in corporate wellness programs, growing preference for eco-friendly stress toys, expansion of therapeutic and educational stress toys, enhanced focus on mental wellness products.

The increasing incidence of stress and anxiety disorders is expected to propel the growth of the stress toy market going forward. Stress and anxiety disorders are mental health conditions characterized by excessive worry and fear, often triggered by external stressors, leading to physical and psychological symptoms that can significantly impair daily functioning. The rising incidence of stress and anxiety disorders can be attributed to several factors, including traumatic experiences, chronic health conditions, negative life events, substance misuse, and genetic predispositions. Stress toys can help manage stress and anxiety by providing a physical outlet for nervous energy and promoting relaxation through repetitive motion. For instance, in July 2025, according to the Centers for Disease Control and Prevention, a US-based federal public health agency, 12.1% of adults aged 18 and older reported regular feelings of worry, nervousness, or anxiety, while 4.8% reported regular feelings of depression. Therefore, the increasing incidence of stress and anxiety disorders is driving the growth of the stress toy market.

Key players in the stress toy market are focusing on developing innovative stress-relief solutions, such as magnetic fidget mechanisms, to enhance mental wellness, focus, and anxiety management. Magnetic fidget mechanisms are tactile systems that use interconnected magnets to allow users to manipulate and reconfigure components through repetitive hand movements, enabling sensory stimulation, stress regulation, and improved concentration. For instance, in April 2025, Stimara, Inc., a US-based consumer wellness products company, launched Stimagz Dubz, a magnetic fidget mechanism designed to support stress reduction and mindfulness among adult users. It features modular magnetic pieces, customizable interaction patterns, and a compact pocket-friendly design, providing a discreet, hands-on outlet for nervous energy and sensory self-regulation.

In November 2025, Goliath, a Netherlands-based toys and games manufacturing and distribution company, partnered with Crazy Aaron’s to expand the availability of Crazy Aaron’s sensory and stress-relief products across European markets. This collaboration integrates Goliath’s established European distribution, retail, and logistics infrastructure with Crazy Aaron’s product portfolio to improve market reach and operational efficiency, enhance consumer accessibility to stress-relief and sensory play products, and support scalable international growth for the brand. Crazy Aaron’s is a US-based specialty toy company that specializes in the design and production of sensory and stress-relief products, including its flagship Thinking Putty range.

Major companies operating in the stress toy market are Antsy Labs LLC, Fidgetland, Crazy Aaron’s, Toysmith, Tangle Creations, Kikkerland Design Inc, ZURU LLC, YoYa Toys, PlayMonster LLC, Hasbro Inc, Mattel Inc, FidgetDoctor, Think Ink, Tom’s Fidget, Vivahouse, CAVN, DINGJIN, Acerich, Wesco, Squooshy Mushy.

North America was the largest region in the stress toy market in 2025. The regions covered in the stress toy market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the stress toy market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The stress toy market consists of sales of stress balls, fidget cubes, sensory rings, squishy toys, putty or slime, tangle toys, stretchy bands, gel-filled toys, and stress reliever keychains. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.