Recipe App Market Report 2025

This recipe app market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The recipe app market size has grown rapidly in recent years. It will grow from $1.25 billion in 2024 to $1.41 billion in 2025 at a compound annual growth rate (CAGR) of 13.5%. The growth in the historic period can be attributed to a rise in home cooking trends, increased health consciousness, technological advancements in mobile apps, the popularity of culinary content on social media, the growth of the digital food culture, and the demand for personalized nutrition solutions.

The recipe app market size is expected to see rapid growth in the next few years. It will grow to $2.32 billion in 2029 at a compound annual growth rate (CAGR) of 13.2%. The growth in the forecast period can be attributed to increasing adoption of fast lifestyles, awareness of nutritious and healthy meals, integration with smart kitchen devices, growth in vegan and specialized diets, personalized recipe recommendations through AI, and rising demand for convenience foods. Major trends in the forecast period include the expansion of AI and machine learning for customization, integration with wearable health devices, growth of community and social sharing features, rising use of smart kitchen appliances, increased focus on dietary-specific recipes, and enhanced user personalization and engagement.

The growing popularity of home cooking is expected to drive the expansion of the recipe app market. Home cooking involves preparing and creating meals within one’s own residence using personal kitchen appliances and ingredients. This trend is fueled by consumers' desire for cost savings and greater control over meal ingredients and health, particularly in response to economic pressures and increasing health awareness. Recipe apps provide convenient and accessible solutions for meal planning and cooking inspiration, offering a variety of recipes, meal planning tools, and grocery lists, which enhance the cooking experience for home chefs. For example, in December 2023, the National Frozen and Refrigerated Foods Association, a US-based trade organization representing the frozen and refrigerated food industry, reported that 81% of US consumers are now preparing more than half of their meals at home compared to 2021. Additionally, nearly 60% of consumers (59%) began using precut frozen fruits and vegetables for home cooking in 2023. Consequently, the growing popularity of home cooking is fueling the growth of the recipe app market.

Major companies in the recipe app market are concentrating on developing innovative technologies, such as AI-driven food and recipe platforms, to provide personalized suggestions based on individual tastes, dietary preferences, and cooking habits. An AI-powered food and recipe platform utilizes artificial intelligence to customize meal planning, recommend recipes, and optimize grocery lists according to user preferences and dietary needs. For example, in August 2023, Samsung Electronics Co. Ltd., a South Korea-based appliance and consumer electronics company, introduced Samsung Food, an AI-powered food and recipe platform available in 104 countries and eight languages. This platform offers over 160,000 recipes and functions as a personalized assistant, helping users discover new dishes, plan meals, order ingredients, and control cooking appliances. Built on the Whisk platform, it uses AI to deliver tailored food experiences that adapt to users' preferences and lifestyles.

In April 2022, Emeals Inc., a UK-based meal planning app known for its user-friendly interface, acquired the Recipebox App for an undisclosed amount. This acquisition is intended to utilize Recipebox's extensive user base and recipe database to enhance eMeals' market presence and provide integrated grocery shopping features. Recipebox is a US-based cloud-based application designed to organize and store recipes.

Major companies operating in the recipe app market are Warner Bros. Discovery Inc, Paprika Recipe Manager, HelloFresh, Instacart (Maplebear Inc.), Conde Nast, Weber Stephen Products HK Ltd., Blue Apron, BuzzFeed Inc, Food Network Kitchen, Cookpad Inc., ECR Software Corporation, Love and Lemons, Yummly, Mealime, SideChef Inc., BigOven Inc., Forks Over Knives LLC, Gronda GmbH, Aisle Ahead Inc., Oh She Glows, BBC Good Food, Minimalist Baker, Green Kitchen Stories, Recipe Book, Epicurious, Two Peas & Their Pod, AJNS New Media GmbH.

North America was the largest region in the recipe app market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the recipe app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the recipe app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A recipe app is a digital application designed to provide users with a collection of recipes for cooking and baking. These apps typically include ingredient lists, step-by-step instructions, and cooking tips. Recipe apps also offer advanced functionalities, such as meal planning, grocery list creation, nutritional information, and the ability to save, share, or customize recipes.

The main types of recipe apps include free and paid ones. Free recipe apps are available to users at no cost, offering a variety of basic features and recipes with advertisements or offer in-app purchases for additional content or premium features. The types of offerings include recipes, meal plans, organizing recipes, adding or finding recipes, grocery lists, photos, videos, collections, ratings, and reviews, among others, for applications on the iPhone operating system (iOS), Android, and others with end users, including budding cooks, home cooks, and food bloggers.

The recipe app market research report is one of a series of new reports that provides recipe app market statistics, including recipe app industry global market size, regional shares, competitors with an recipe app market share, detailed recipe app market segments, market trends and opportunities, and any further data you may need to thrive in the recipe app industry. This recipe app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The recipe app market includes revenues earned by entities by providing services such as subscription-based services, in-app purchases, premium features, and advertisement placements, app development, recipe database management, user experience design, and software maintenance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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