The application security market in Australia is expected to grow by 16.1% on annual basis to reach US$671.8 million in 2025.
The application security market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 14.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 14.6% during 2025-2029. By the end of 2029, the application security sector is projected to expand from its 2024 value of USD 578.5 million to approximately USD 1.34 billion.
This report provides a detailed data-centric analysis of the application security industry in Australia, covering market opportunities and risks across a range of cybersecurity domains. With over 80+ KPIs at the country level, this report provides a comprehensive understanding of application security market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities by industries, deployment models, and enterprise sizes. In addition, it provides a snapshot of spending patterns across security types such as web, mobile, cloud, API, and container security. The report also segments the market by software solutions and services, offering insights into enterprise adoption trends. KPIs in value terms help in gaining an in-depth understanding of end-market dynamics.
The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This brief provides a comprehensive, analytical, and forward-looking overview of Australia’s application security industry. This report also examines recent market dynamics, competitive pressures, and regulatory changes from 2024-2025, covering digitalization trends, market opportunities with real-world case studies, and the evolving cybersecurity landscape. The insights provided here are designed to empower executives to make informed decisions in an increasingly digital and threat-prone environment.
Despite these advances, Australian organizations continue to face significant challenges in application security. Legacy IT systems, complex infrastructures, and an increasing frequency of cyber-attacks - such as ransomware and phishing - pose persistent risks. Additionally, the shortage of skilled cybersecurity professionals often delays the adoption of cutting-edge security measures. Furthermore, supply chain vulnerabilities and the growing reliance on third-party services complicate efforts to maintain a consistent security posture. These challenges require sustained investments in modern security technologies, comprehensive risk assessments, and continuous staff training. Addressing these hurdles is critical for ensuring robust protection across all digital channels.
The application security market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 14.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 14.6% during 2025-2029. By the end of 2029, the application security sector is projected to expand from its 2024 value of USD 578.5 million to approximately USD 1.34 billion.
This report provides a detailed data-centric analysis of the application security industry in Australia, covering market opportunities and risks across a range of cybersecurity domains. With over 80+ KPIs at the country level, this report provides a comprehensive understanding of application security market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities by industries, deployment models, and enterprise sizes. In addition, it provides a snapshot of spending patterns across security types such as web, mobile, cloud, API, and container security. The report also segments the market by software solutions and services, offering insights into enterprise adoption trends. KPIs in value terms help in gaining an in-depth understanding of end-market dynamics.
The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Key Insights
Looking ahead, the outlook for Australia’s application security industry remains positive amid ongoing digital transformation and supportive regulatory initiatives. Continued investments in emerging technologies such as AI, cloud security, and automation are expected to significantly enhance threat detection and response capabilities. Executives increasingly view robust application security as a strategic asset that underpins business resilience. The convergence of government initiatives, private sector innovation, and ongoing talent development will be pivotal in driving next-generation security solutions. As Australia navigates an increasingly complex cyber landscape, a forward-thinking approach to application security will be vital for safeguarding critical assets and maintaining global competitiveness.This brief provides a comprehensive, analytical, and forward-looking overview of Australia’s application security industry. This report also examines recent market dynamics, competitive pressures, and regulatory changes from 2024-2025, covering digitalization trends, market opportunities with real-world case studies, and the evolving cybersecurity landscape. The insights provided here are designed to empower executives to make informed decisions in an increasingly digital and threat-prone environment.
Introduction & Digitalization Trends
Australia is rapidly embracing digital transformation across both public and private sectors. In 2024-2025, organizations will increasingly leverage cloud computing, IoT, and AI technologies to drive innovation, efficiency, and enhanced customer engagement. This accelerated digital adoption has made robust application security a strategic necessity to protect critical assets and maintain operational resilience. Recent trends indicate a growing focus on building integrated digital ecosystems that support remote work and hybrid operational models. As businesses deploy next-generation technologies, ensuring secure software development and continuous monitoring has become essential. This balance between innovation and security reshapes how Australian organizations approach digital transformation.Market Opportunity
The evolving digital landscape in Australia presents substantial opportunities for application security investments. A prime example is Atlassian, a leading software company headquartered in Australia, which has significantly enhanced its application security framework. Atlassian’s strategic investments in secure coding practices and integrated threat intelligence have strengthened its platforms and set industry benchmarks. Atlassian has improved operational resilience and boosted customer trust by adopting automated vulnerability assessments and real-time threat detection. Their proactive approach to application security highlights how targeted investments can drive competitive differentiation and market growth. This case underscores the broader market opportunity for security providers across Australia’s diverse sectors.Australia’s Cybersecurity Landscape
Australia’s cybersecurity landscape is characterized by strong government support and collaborative public-private initiatives. Key agencies such as the Australian Cyber Security Centre (ACSC) are pivotal in developing cybersecurity standards and coordinating national responses to emerging threats. Recent government initiatives, including updates to the Cyber Security Strategy for 2024-2025, have further reinforced national resilience. These efforts are complemented by extensive industry collaborations facilitating threat intelligence sharing and rapid incident response. As cyber threats continue to evolve, Australia’s integrated cybersecurity ecosystem is enhancing the nation’s capacity to safeguard critical digital infrastructure. This proactive environment is vital for maintaining trust and stability in the digital economy.Despite these advances, Australian organizations continue to face significant challenges in application security. Legacy IT systems, complex infrastructures, and an increasing frequency of cyber-attacks - such as ransomware and phishing - pose persistent risks. Additionally, the shortage of skilled cybersecurity professionals often delays the adoption of cutting-edge security measures. Furthermore, supply chain vulnerabilities and the growing reliance on third-party services complicate efforts to maintain a consistent security posture. These challenges require sustained investments in modern security technologies, comprehensive risk assessments, and continuous staff training. Addressing these hurdles is critical for ensuring robust protection across all digital channels.
Current Market for Application Security
Over the past year, Australia’s application security market has experienced significant growth, driven by accelerated digital transformation and heightened cyber risk awareness. Organizations in finance, healthcare, and retail sectors have notably increased their budgets for deploying automated vulnerability scanning, cloud-native security solutions, and AI-driven threat detection. Market reports from 2024-2025 highlight this upward trend as companies prioritize resilience and proactive risk management. This surge in investment reflects a broader recognition of the financial and reputational impacts of cyber incidents. Embedding robust security measures into the software development lifecycle has become a strategic imperative, ensuring organizations remain competitive and secure. The momentum in the application security market is reshaping investment strategies across Australia.Competitive Landscape of the Application Security Industry
The competitive landscape in Australia is dynamic, featuring a blend of global technology leaders and innovative local players. International firms such as Veracode and Checkmarks have established a strong presence, while domestic companies like eSentire and Absolute Software are rapidly innovating to meet local market demands. This mix is fostering continuous innovation and driving the evolution of security technologies. Over the past year, competitive pressures have accelerated the adoption of advanced solutions integrating machine learning, behavioral analytics, and real-time threat monitoring. These developments have raised industry standards and spurred strategic partnerships, ensuring security offerings remain effective against emerging threats. The diverse competitive environment is a key driver of excellence in Australia’s application security market.Regulatory Changes
Recent regulatory updates in Australia have significantly shaped the application security landscape. In the last year, new guidelines from the ACSC and related government bodies have mandated enhanced security protocols and continuous risk assessments for critical sectors. These regulations emphasize rapid incident reporting and comprehensive data protection measures. The updated regulatory framework aligns with international best practices, compelling organizations to integrate advanced security controls into their digital ecosystems. This proactive stance is driving further investments in innovative security technologies and reinforcing the overall resilience of Australia’s digital infrastructure.Scope
This report provides in-depth data-centric analysis of application security industry in Australia through 88 tables and 109 charts. Below is a summary of key market segments:Australia Application Security Spend Market Share by Cybersecurity Domains
- Application Security
- Cloud Security
- Data Privacy
- Data Security
- Identity Access Management
- Infrastructure Protection
- Integrated Risk Management
- Network Security Equipment
- Other Information Security Software
- Security Services
- Consumer Security Software
Australia Application Security Spend Market Size
Australia Application Security Spend Market Share by Industry
- IT and Telecommunications
- BFSI
- Healthcare and Life Sciences
- Retail & Consumer Goods
- Manufacturing & Distribution
- Government & Defense
- Travel & Hospitality
- Media, Entertainment & Leisure
- Others
Australia Application Security Spend Market Share by Security Type
- Web Application Security
- Mobile Application Security
- Cloud Application Security
- API Security
- Container & Other Security
IT and Telecommunications Industry Application Security Spend by Security Type
- Web Application Security
- Mobile Application Security
- Cloud Application Security
- API Security
- Container & Other Security
BFSI Industry Application Security Spend by Security Type
- Web Application Security
- Mobile Application Security
- Cloud Application Security
- API Security
- Container & Other Security
Healthcare and Lifesciences Industry Application Security Spend by Security Type
- Web Application Security
- Mobile Application Security
- Cloud Application Security
- API Security
- Container & Other Security
Retail & Consumer Goods Application Security Spend by Security Type
- Web Application Security
- Mobile Application Security
- Cloud Application Security
- API Security
- Container & Other Security
Manufacturing & Distribution Application Security Spend by Security Type
- Web Application Security
- Mobile Application Security
- Cloud Application Security
- API Security
- Container & Other Security
Government & Defense Industry Application Security Spend by Security Type
- Web Application Security
- Mobile Application Security
- Cloud Application Security
- API Security
- Container & Other Security
Travel & Hospitality Industry Application Security Spend by Security Type
- Web Application Security
- Mobile Application Security
- Cloud Application Security
- API Security
- Container & Other Security
Media, Entertainment & Leisure Industry Application Security Spend by Security Type
- Web Application Security
- Mobile Application Security
- Cloud Application Security
- API Security
- Container & Other Security
Other Industries Application Security Spend by Security Type
- Web Application Security
- Mobile Application Security
- Cloud Application Security
- API Security
- Container & Other Security
Australia Application Security Spend Market Share by Deployment
- Cloud
- On-premises
- Hybrid
Australia Application Security Spend Market Share by Solution
- Software Solution
- Services
Australia Application Security Spend Market Share by Software Solution
- Application Firewalls
- Security Information and Event Management (SIEM) Systems
- Identity and Access Management (IAM) Solutions
- Dynamic Application Security Testing (DAST)
- Static Application Security Testing (SAST)
- Runtime Application Self-Protection (RASP)
- Other
Australia Application Security Spend Market Share by Enterprise Size
- Small Scale Enterprises
- Mid-Tier Enterprises
- Large Scale Enterprises
Reasons to buy
- Comprehensive Market Insights: Gain a detailed country-level analysis of the application security market in Australia, including market size, growth trajectory, and forecasts, helping you identify emerging opportunities.
- In-Depth Spend Analysis in Australia: Understand security spending trends across industries, security types, solution categories, deployment models, and enterprise sizes, enabling better budget allocation and investment decisions.
- Strategic Decision-Making Support: Leverage data-driven insights to refine go-to-market strategies, partnerships, and investment plans, helping businesses navigate market risks and opportunities effectively.
Table of Contents
1. About this Report
5. Australia Cybersecurity Market Share by Key Domains, 2020-2029
7. Australia Application Security Spend Market Share by Industry, 2020-2029
8. Australia Application Security Spend Market Share by Security Type, 2020-2029
9. Australia IT and Telecommunications Industry Application Security Spend Market Share by Security Type, 2020-2029
10. Australia BFSI Industry Application Security Spend Market Share by Security Type, 2020-2029
11. Australia Healthcare and Lifesciences Industry Application Security Spend Market Share by Security Type, 2020-2029
12. Australia Retail & Consumer Goods Industry Application Security Spend Market Share by Security Type, 2020-2029
13. Australia Manufacturing & Distribution Industry Application Security Spend Market Share by Security Type, 2020-2029
14. Australia Government & Defense Industry Application Security Spend Market Share by Security Type, 2020-2029
15. Australia Travel & Hospitality Industry Application Security Spend Market Share by Security Type, 2020-2029
16. Australia Media, Entertainment & Leisure Industry Application Security Spend Market Share by Security Type, 2020-2029
17. Australia Other Industries Application Security Spend Market Share by Security Type, 2020-2029
18. Australia Application Security Spend Market Share by Deployment, 2020-2029
19. Australia Application Security Spend Market Share by Solution, 2020-2029
20. Application Security Spend Market Share by Software Solution, 2020-2029
21. Australia Application Security Spend Market Share by Enterprise Size, 2020-2029
22. Further Reading
List of Figures
List of Tables
