Continuous Testing - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

The Continuous Testing Market size is estimated at USD 2.12 billion in 2025, and is expected to reach USD 2.52 billion by 2030, at a CAGR of 3.49% during the forecast period (2025-2030).

The development of the complex IT infrastructure combines physical systems and a virtualized environment, which needs continuous testing for proper feedback and continuous delivery. Continuous integration (CI) is already widespread in the industry. In contrast, there was some missing link in the deployment part, creating an opportunity for continuous testing and continuous deployment.

Key Highlights

• The growing digitalization in businesses globally is creating the demand for software development. Also, developing companies are leaning toward increasing efficiency by automating their testing processes. Hence, the growing demand for continuous and timely delivery drives the market's growth.
• Adopting Agile and DevOps approaches for project management also boosts the market's growth. For instance, Tata Consultancy Services is adopting Agile and Business 4.0 concepts for their whole operations. These approaches include continuous testing rather than detecting a problem at the last stage and repeating the process.
• The dependency on traditional approaches and lack of skilled and experienced test automation workforce are hampering the growth of the continuous testing market.
• However, organizations face several challenges related to testing design for continuous testing in terms of proper integration between the different teams across the company, like business analyst teams, development, and QA teams. Although enterprises realize the importance of continuous testing, the deployment of CT has a vividly open landscape, and several companies have yet to adopt it. While there have been significant improvements in adopting continuous testing in each area of the software development lifecycle, enterprises still find it challenging to implement DevOps and continuous delivery.
• Due to the COVID-19 pandemic, several businesses had employees working from home, and the need to adopt CT tools for developers increased substantially. Companies have been increasingly moving their apps to the cloud or cloud-based platforms. Such instances necessitate the adoption of CT tools.

Continuous Testing Market Trends

Cloud-based Deployment is Expected to Grow Significantly

• The cloud plays a critical role in the deployment of continuous testing. Cloud-based testing helps reduce time-to-market, owing to the ease of deployment and collaboration assistance with the different teams in an Agile Team, easy mobile accessibility, and the ability to derive results on the go. All of these are executed with the use of cloud computing.
• Cloud-based deployment offers 24/7 support for third-party tools and APIs with zero downtime. Organizations across the world are moving to cloud-based services, which is a trend for modern businesses. According to Flexera Software, 75% of enterprises adopted Microsoft Azure for public cloud usage. The broad availability of cloud services to support various specialized business applications is helping companies transform into digital enterprises.
• Cloud-based continuous testing can save costs by eliminating the necessity for upfront hardware investments and decreasing ongoing maintenance costs.
• For instance, Testsigma Technologies offers AI-driven continuous testing for continuous delivery as part of its cloud-based continuous testing platform for Agile and DevOps. This unified automation testing tool can automate comprehensive testing for web and mobile apps and APIs. Cloud-based testing also enables testers to achieve data validation and field checks with the support of a customized database as an offering, thus leading to secure database checks.
• The deployment of the testing process is quick compared to on-premise deployment, thus saving time and resources. Additionally, the cloud allows access to the testing environment from anywhere, anytime. Continuous testing offers regular automated testing using platforms like Selenium to build test cases and deliver results faster.

North America Holds the Largest Market Share

• North America is projected to be the largest contributor to the continuous testing market. The region's strong financial position enables it to invest heavily in advanced solutions and technologies.
• The increasing need to reduce the time spent on software development in enterprises in the United States and Canada has boosted the use of continuous testing.
• Additionally, the advancements in internet infrastructure and web and mobile applications are increasing the demand for quick testing and deployment. The growing adoption of Agile and DevOps methodology has a significant impact on the organization of testing activities.
• The US government is increasingly adopting continuous testing for application development, leading to growing demand across various private companies. For instance, companies such as Google, Netflix, Amazon, and Meta are using DevOps to deploy software upgrades thousands of times each day, which is also expected to boost revenue growth in the region.

Continuous Testing Industry Overview

The continuous testing market is fragmented with the presence of players like Mindtree Limited, EPAM Systems Inc., Broadcom Inc. (CA Technology Inc.), IBM Corporation, and HCL Technologies Ltd.

• April 2024: HCL announced that it received three Partner of the Year awards at the Google Cloud Next ’24, held in Las Vegas. HCLTech received the Cloud Migration Specialization Partner of the Year Award for its ability to provide effective and efficient migration of applications to the cloud. HCLTech CloudSMART Industrialized Services are scalable choices for Google Cloud and multi-cloud environments.
• November 2023: The effectiveness testing platform, Cable, launched its industry-first solution, Transaction Assurance, enhancing financial crime compliance and transaction testing. It offers banks, fintechs, and payment platforms the only fully automated and continuous effectiveness testing solution for financial transactions, ensuring strict adherence to regulatory requirements related to transaction monitoring as well as sanctions Suspicious Activity Reports (SARs).

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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