Saudi Arabia Sports Equipment And Apparel Market, Region, Competition, Forecast & Opportunities, 2020-2030F

The Saudi Arabia Sports Equipment And Apparel Market was valued at USD 731.65 Million in 2024, and is expected to reach USD 969.33 Million by 2030, rising at a CAGR of 4.80%. The market is witnessing strong momentum due to increased health consciousness, growing participation in fitness and sports activities, and strategic government efforts to build a more active population. Vision 2030 plays a pivotal role in reshaping the sports landscape through initiatives focused on infrastructure development, sports promotion, and lifestyle enhancement. Consumers are also showing heightened interest in high-quality, performance-driven products that align with both global fitness trends and local cultural preferences. This has fueled demand for sports apparel and gear, including athleisure and modest activewear, while simultaneously encouraging investments in both physical and digital retail channels.

Key Market Drivers

Government Initiatives and Vision 2030 Promoting Sports Culture

The Saudi government’s Vision 2030 framework has significantly influenced the country's sports ecosystem by fostering a culture of fitness and wellness. Programs like the Quality of Life Program, which targets increasing regular physical activity among citizens from 13% in 2015 to 40% by 2030, underscore the commitment to developing an active society.

Major sporting events such as Formula 1 races, international football tournaments, and wrestling matches have boosted national enthusiasm for sports. The establishment of the Saudi Sports for All Federation (SFA) and the strengthening of domestic leagues, such as the Saudi Pro League, have further expanded grassroots and professional sports participation. These initiatives have created an environment where the demand for quality sports apparel and equipment continues to rise, supporting both health-driven consumer behavior and entertainment-based engagement with sports.

Key Market Challenges

High Dependence on Imports and Supply Chain Disruptions

The Saudi sports equipment and apparel market is heavily reliant on imports, which presents a significant vulnerability. A majority of high-end sportswear and gear is sourced internationally, with key origins including the U.S., Europe, and China. This dependency exposes the market to disruptions in global supply chains, such as those witnessed during the COVID-19 pandemic, or resulting from geopolitical instability and fluctuating freight costs. These factors lead to delays, pricing volatility, and stock shortages that directly affect retailers and consumers. Compounding the issue, local manufacturing capacity for sports goods remains underdeveloped, limiting the market’s ability to fulfill domestic demand internally. Although Vision 2030 aims to strengthen local production capabilities, immediate progress remains constrained, posing a challenge for long-term market resilience.

Key Market Trends

Growing Popularity of Athleisure Wear

Athleisure has emerged as a dominant trend in Saudi Arabia’s sports apparel segment. The fusion of style and performance is appealing to a wide demographic, especially among younger consumers and professionals adopting more casual, fitness-oriented wardrobes. The pandemic accelerated the shift toward multifunctional clothing that transitions seamlessly from workouts to daily routines. Global brands such as Nike, Adidas, and Puma are expanding their athleisure collections in the region, offering designs that combine comfort with cultural sensitivity, including modest activewear. Social media, celebrity endorsements, and fitness influencers are also propelling this trend forward, helping athleisure maintain its momentum as a preferred lifestyle choice across genders and age groups.

Key Market Players

• DRH Sports
• Formative Sports
• Flush Fashion KSA
• Magic Sports
• Nayef Sports
• Jadawel International Group
• Sportone
• AAA Sports
• Al-Othaim Markets
• Ajlan & Brothers

Report Scope:

In this report, the Saudi Arabia Sports Equipment and Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below.

Saudi Arabia Sports Equipment And Apparel Market, By Product Type:

• Sports Equipment
• Sports Apparel

Saudi Arabia Sports Equipment And Apparel Market, By Price Range:

• Mass-Market/Affordable
• Mid-Range
• Premium

Saudi Arabia Sports Equipment And Apparel Market, By Distribution Channel:

• Online
• Offline

Saudi Arabia Sports Equipment And Apparel Market, By Region:

• Western
• Northern & Central
• Eastern
• Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Saudi Arabia sports equipment and apparel market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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