Strength Training Equipment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

The Strength Training Equipment Market was valued at USD 16.23 Billion in 2024, and is expected to reach USD 27.34 Billion by 2030, rising at a CAGR of 5.23%. Market growth is driven by increasing global awareness of health and fitness, with more individuals incorporating strength training into their fitness routines to improve muscle development, metabolic health, and bone density.

The surge in home-based fitness, accelerated by the COVID-19 pandemic, has further fueled the demand for strength training products, particularly as consumers seek to replicate gym environments at home. Popular fitness movements such as CrossFit, bodybuilding, and HIIT have contributed to rising equipment sales, particularly in categories like free weights and resistance machines. Additionally, advancements in equipment technology - ranging from smart fitness solutions to compact, multifunctional designs - are broadening appeal across both residential and commercial segments, catering to evolving user preferences and space constraints.

Key Market Drivers

Rise in Fitness Program

The growing popularity of structured fitness programs is significantly boosting demand in the strength training equipment market. Companies like GYMGUYZ are partnering with diverse institutions - including schools, senior centers, and corporations - to deliver both on-site and virtual fitness sessions. Programs such as CrossFit, HIIT, powerlifting, and bodybuilding have become mainstream, emphasizing physical strength, endurance, and performance. These regimens require the use of specialized strength training tools, including barbells, dumbbells, resistance bands, and weight machines. As more people engage in organized training - whether through gym memberships or home-based solutions - the need for high-quality, durable, and functional equipment continues to rise. This trend underscores the broader shift toward active lifestyles and positions strength training as a core component of modern fitness routines.

Key Market Challenges

Increased Competition from Alternative Fitness Solution

The strength training equipment market faces mounting pressure from alternative, lower-cost fitness options. Consumers are increasingly turning to compact and affordable solutions like resistance bands, bodyweight training, and app-based workout programs. These alternatives offer convenience and cost-effectiveness, particularly for users with limited space or budgets. Moreover, the popularity of multifunctional equipment and virtual personal training platforms is reducing reliance on traditional gym machines. As a result, traditional equipment manufacturers must compete with flexible fitness offerings that cater to the modern consumer’s preference for space-saving, mobile, and digitally integrated workouts.

Key Market Trends

Rising Popularity of Fitness Studios

The expanding footprint of boutique fitness studios is a notable trend shaping the strength training equipment market. According to recent industry insights, the fitness services sector - including gyms, CrossFit boxes, and other boutique formats - was expected to reach USD 6.6 billion by 2022, contributing to broader industry growth. These studios offer curated, instructor-led programs tailored to specific strength training goals, often requiring premium equipment for both group and individual sessions. With rising demand for personalized and community-based fitness experiences, studios are investing in advanced strength training gear to differentiate themselves and attract members. This trend reflects a growing focus on quality, variety, and user experience within the fitness industry, helping to drive equipment demand across commercial segments.

Key Market Players

• Life Fitness
• Technogym S.p.A.
• Johnson Health Tech Trading, Inc.
• True Fitness Technology, Inc.
• Fitness Masters
• York Fitness
• Hoist Fitness Systems, Inc.
• Pro Gym Supply, Inc.
• Powerblock, Inc.
• Precor Incorporated

Report Scope:

In this report, the Global Strength Training Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below.

Strength Training Equipment Market, By Equipment Type:

• Weights
• Benches
• Medicine Ball
• Rack
• Others

Strength Training Equipment Market, By End User:

• Residential
• Commercial

Strength Training Equipment Market, By Distribution Channel:

• Store-Based
• Non-Store Based

Strength Training Equipment Market, By Region:

• North America
• United States
• Canada
• Mexico
• Asia-Pacific
• China
• Japan
• India
• Australia
• South Korea
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• South America
• Argentina
• Colombia
• Brazil
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Strength Training Equipment Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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